Assessing Value Co-Creation and New Product Success from Cultural Orientations and Relationship Marketing Perspectives

This study's main objective was to assess value co-creation and new product success among small and medium enterprises (SMEs) in Indonesia by incorporating cultural orientations and relationship marketing perspectives. The samples were purposely selected in two sectors: handcraft and food and drink. They were approached through a door-to-door distribution of the questionnaires. The findings indicated that relationship quality can enhance value co-creation and new product success when SMEs have a favorable combination of learning, market, and entrepreneurial orientations. However, this study suggests that SMEs do not utilize their relationships as arenas for learning and learning orientation can affect relationship quality only when it is supported by the other orientations.     

土地领域供给侧结构性改革的重心和方向

研究目的:分析土地领域供给侧结构性改革的本质,研究提出土地领域供给侧结构性改革的重心和方向。研究方法:基于微观经济学和土地经济学理论,结合中国推进供给侧结构性改革的战略和实践,从中国土地市场的特殊性入手,分析中国土地市场供需信号传导、市场主体构成和市场供需平衡,探求推进土地领域供给侧结构性改革的路径。研究结果:(1)地方政府成为土地市场中的主体并发挥主导作用,形成了中国土地市场的特殊性。政府与市场的进退,关键考量是政府对土地市场的把控能力能否优于建设一个相对竞争充分的土地市场。(2)土地市场供需信号失灵的原因,主要来自于土地要素让渡市场,一方面市场失灵导致企业追求高利润过滤真实需求信号而不受市场之制,另一方面地方政府市场定位放大市场有偏信号,两者共振,形成土地市场整体的有偏预期,共同引起土地市场失衡。研究结论:推进土地领域供给侧结构性改革,(1)关键是引导土地市场向满足公众真实需求的方向转化、生产企业向转变生产方式和发展方向的转变;(2)重点是逐步实现土地征收市场与土地让渡市场的对接,实现土地供需信号畅通传导并有效指导企业开展满足公众需求的生产活动;(3)方向是弱化政府在土地要素让渡市场和征收市场中的市场主体地位,强化并发挥政府在土地市场中的管理、监督和调控的作用;(4)途径是继续强化和充分发挥政府在土地规划、土地市场、土地供应、农地制度改革中的规制作用。     

农村集体经营性建设用地入市试点透视———以北京市大兴区为例

土地制度是国家的基础性制度,事关经济社会发展与国家长治久安。文章以北京大兴区为例,对农村集体经营性建设用地入市改革中的实施主体、收益分配等5个关键问题进行了深入探讨,旨在进一步统一思想、凝聚共识,推动农村集体经营性建设用地入市改革试点工作有力、有序、有效进行。     

全球海运铁矿石市场承压解析与行业影响

世界钢产量峰期出现在2000年以后,其高速增长动力主要来源于中国,而中国铁矿石原矿资源禀赋的劣势,愈发刺激了中国对国际海运铁矿石的需求,致使中国铁矿石需求的对外依存度较高,与此同时,作为铁矿石纯进口国的中国难以主导铁矿石定价权。2011年国际铁矿石市场正值高位运行,大部分铁矿石生产商在高价驱使下,选择大幅增加投资成本扩建产能,海运铁矿石市场供需基本面开始倒转。2015年以来,铁矿石中国到岸价大幅下跌,铁矿石生产巨头由于低廉的现金生产成本也只能勉强盈利或者维持在盈亏平衡线附近,高成本矿被实质性挤压出局。而美国量化宽松政策收紧乃至退出,导致金融流动性降低,进一步巩固了全球铁矿石市场"供强需弱"的格局。由于国内高成本铁矿项目的退出,中国铁矿石需求对外依存度将会进一步升高。     

Transformation and Rebirth of Chinese Brands: A Case From the Hotel Industry

ABSTRACT

Chinese domestic brands have developed rapidly in recent years, and yet few of them have entered global competition as product or service brands brands with exceptions such as Huawei. In addition, the evolution of Chinese brands has hardly been understood or introduced properly by international business educators. In this article, we identify the development patterns of Chinese domestic brands by using a local hotel brand as an example. Particularly, we examine and discuss how a Chinese brand can be established with specific positioning, brand image, and product offering, as well as how the brand can grow by vertical and horizontal extensions based on balancing market opportunities and the brand’s own capabilities. Moreover, we expect this research to facilitate the understanding of Chinese brands among international business education.     

Determinants of reverse marketing knowledge transfer potential from emerging market subsidiaries to multinational enterprises’ headquarters

Emerging markets (EM) are becoming increasingly important for multinational enterprises because of their high growth potential and future prospects. The unique circumstances in EM lead to increased pressure to offer creative marketing solutions that can be leveraged across the multinational network. Setting up subsidiaries to tap into these markets offers companies the opportunity to integrate in the local community and access its knowledge-base for local and global innovations. Literature, however, reveals that EM subsidiaries have been largely ignored concerning their potential for reverse knowledge transfer (RKT), and marketing initiatives are expected to be developed in mature, developed markets. Our paper fills this gap in research and contributes to extant literature by identifying factors at unit, relationship and knowledge levels influencing RKT potential specific to marketing knowledge from EM subsidiaries. The conceptual discussion leads to study propositions and conceptual framework.     

The dynamic interactions among the stock,bond and insurance markets

This paper explores the lead–lag relationships and the dynamic linkages among stock, insurance and bond markets in the developed countries. This is the first empirical study which sheds light on the extent and magnitude of the association among these financial markets used by the Granger causality test of Toda and Yamamoto (1995), generalized impulse response approach, and generalized variance decomposition in a multivariate setting. Our empirical results illustrate that there are indeed various patterns of dynamic relationships. The direction of causality appears to differ across countries. While investigating these interactive relationships under unexpected shocks, there is a one-way significant influence between the life insurance premium and long-run interest rate. These empirical findings serve as valuable applications not only for investors to diversify their risk away as well as to earn the abnormal return, but also for policy-makers to allocate resources more efficiently.     

武汉市假日旅游目标市场的选择及营销对策

从分析武汉市对假日旅游客源市场的吸引力因素入手,指出了武汉市发展假日旅游的优势,进而利用“旅游者利益细分”的方法对武汉市假日旅游市场作了科学的细分,明确了目标市场的定位,最后提出了一系列具体可行的措施。     

我国旅行社行业发展的几个理论问题——对我国旅行社行业制度变迁的考察

简要地回顾和评述了二十多年来我国旅行社行业的发展历程,对一些长期困扰旅行社行业发展的诸如旅游业发展与制度化环境、政府主导与市场主导、“政策失灵”问题,行业垄断还是行业竞争等理论问题提出了独立的见解,并就我国旅行社业的发展趋势与路径选择提出了建设性的意见。     

从福州市民对旅游服务业的认知谈本地旅游市场的开发

城市居民作为城市旅游服务业体系中的一大组成部分,如酒店的当地居民消费、居民的周边旅游等等。在城市的旅游开发中,需要充分考虑到当地居民的需求,这不但有助于提高旅游业的综合效益,也能大大造福于城市居民,所以,研究城市居民对当地旅游服务业的认知,与研究外来旅游者对当地旅游服务业的认知对于政府,旅游企业及相关部门的决策具有同等重要的意义,以福州市为例进行了服务认知研究,并提出了福州市开发本地居民旅游市场的一些建议。