The impact of airline internal branding on work outcomes using job satisfaction as a mediator

Within the context of the airline industry, this study offers an integrated approach measuring the effects of internal brand communication, brand-centered training, transformational leadership, brand ideology, and internal brand communities on job satisfaction and work outcomes. It further explores the role of job satisfaction as a mediator between internal branding and work outcomes. Following an analysis of 485 responses, we find that leadership, ideology, and communities positively influence job satisfaction, which in turn affects intention-to-stay, team performance, and brand commitment. Job satisfaction is also found to mediate the relationships between internal branding (i.e., transformational leadership, brand ideology, and internal brand communities) and work outcomes. These findings highlight that appropriate branding strategies can enhance airline development through employee satisfaction.     

国有资产监管的国别比较和经验借鉴

尽管我国国有资产监管体系基本确立,国有资产监管制度日益完善,监管职能逐步强化,然而,现行的国有资产监管模式仍存在监管法律体系不完善,所有权主体不明晰、政企、政资不分等问题。纵观世界,美国、英国、法国和新加坡等国家在国有资产监管方面则有不少值得借鉴和学习的地方：具有完备的法律体系、明晰的产权关系、明确的职责分工。我国完善国有资产监管模式,需要进一步建立完备的国有资产监管法律体系,规范国有资产监管主体的行为。     

我国城乡居民收入差别测度指标评析及修正

目前，国内学者采用了多种指标测度我国的城乡居民收入差别状况，但是由于这些指标都存在一些缺陷,因而不能准确地反映实际情况。文章介绍和评析了这些测度指标，并提出了调整的城乡居民人均实际可支配收入比指标，用以修正对我国城乡居民收入差别的测度。     

加快壮大广东县域经济 全面建设小康社会

本文通过分析广东县域经济发展现状并与其他强省比较,提出了广东县域经济发展对策。其对策应是强县扩权,发展地方特色经济,调整和优化产业结构,大力发展民营经济,稳步推进小城镇建设。     

农信社的改革应以服务粮食主产区为主要目标

在经济发达的农村地区,将农信社改为股份化的商业金融机构是非常必要的;然而在生产力落后、经济普遍贫困的粮食主产区,受粮农欢迎的还是合作制的农信社.由于历史的原因,目前农信社的问题多,需要央行与财政的支持,更需以规范的合作制为目标进行全面改革,从而健康、可持续地为粮农服务.     

Brand Management as an Internationalization Strategy for SME: A Multiple Case Study

ABSTRACT

This research examines the role of branding in the Portuguese SME internationalization process and how the internationalization and brand strategies are articulated in the search for a better business performance within a competitive framework and increasing competitiveness environment. The article aims specifically at: (a) the strategy of creation and brand management; (b) the relevance given to the brand; (c) the importance of brand creation and management in the internationalization strategy. We chose a qualitative methodology, based on four cases studies. Our results suggest that branding strategies of SME cannot be compared with the strategies of multinationals. Budgetary constraints and human resources lead companies to invest in low-cost strategies. The importance of the brand lies in the distinction that allows competition with similar products within the sectors. Management of the brand does not come up as an essential strategy for the internationalization of a Portuguese SME.     

The employee brand: Is yours an all-star?

In this article, a typology is presented which will help organizations better reflect the brand image they desire. The assisting typology is based on the extent to which employees know and understand the organization's mission, values, and desired brand image, and the degree to which they perceive their psychological contracts with the organization as being honored. Organizations can be classified as all-stars, rookies, injured reserves, or strike-out kings, based on the characteristics of a preponderance of their employees. As categorized, rookie organizations cannot deliver the desired brand image because most of their employees lack the knowledge and understanding to do so. Injured reserve organizations, on the other hand, cannot achieve the same because firm employees perceive their psychological contracts with the organization as having been violated, which renders the individuals unwilling and unmotivated. For their part, strike-out king organizations share rookie and injured reserve organizations' worst characteristics. Finally, and conversely, all-star organizations consistently deliver the desired brand image to others because their employees are both able and motivated to do so. To help firms attain this highly desired status, specific guidelines are presented herein which may help organizations become “all-stars” in their own right.     

我国高校教师聘任制实施中存在的问题及对策研究

教师职务聘任制是我国高校人事制度改革的一项重要内容,但这一制度在实行过程中也暴露出其本身存在的一些缺陷,即:相关社会环境和条件尚不具备;高校内部相关条件尚不成熟,以及具体操作过程中存在的一些问题。因此,应采取政策的综合配套和整体推进,以及建立校内高效的管理运行机制等方式,使我国的教师管理制度更加趋于合理化和科学化。     

中心国金融危机与国际货币体系更替之间的联系

中心国金融危机与国际货币体系更替之间存在密切联系,当国际货币体系的中心国霸权地位开始逐步下降后,会带来外围国家对其货币作为储备货币的信心下降并诱发中心国储备货币信心危机的发生。从历史来看,中心国出现储备货币信心危机通常还不是货币体系更替的标志性事件,只有当中心国出现主权债务危机时,旧的国际货币体系才会到达终点。当前中国作为外围国家,应重点关注中心国美国的国债市场变化趋势,从而选择正确的应对措施。     

效率改善发展转型与转轨效益

由于受到初始条件,尤其是转轨前经济和政治状况的制约,转轨中的路径选择在各国间具有很大的差异。转轨经济学方法论上的局限造成了在转轨效益评价中的很多错误认识。转轨是经济史上的一次革命,转轨的根本目的应该是效率的改善。应该从长远的视角,通过发展模式转型看待转轨效益。评价转轨效益的制度指标和生产量指标都有自身的缺陷,因此应该寻求更加中性的并且可量化的指标。本文尝试以转轨时期产业结构的改变作为评价指标度量效率的改善程度,以此来解释中国和俄罗斯在转轨效益上的差异。