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91.
    
ABSTRACT

Firms are increasingly drawing on corporate social responsibility (CSR) in their employer branding to improve attractiveness and engage current and potential employees, and to ensure consistency in employee brand behaviours. However, there is a dearth of literature synthesising CSR and employer branding research to understand employee engagement with CSR-firms from a branding perspective. In this article, the authors carried out an integrative literature review of CSR and employer branding literatures. Informed by signaling theory, the authors develop a conceptual model of the CSR employer branding process as a cohesive view from the potential and current employee perspective. Our review highlights the need for firms to achieve CSR consistency in terms of (a) embeddedness of CSR values, and (b) levels of internal CSR. These two factors frame a typology that enable managers to better execute their CSR employer brand identity to achieve favourable results, such as a high-quality talent pool and positive affective, cognitive and behavioural employee outcomes.  相似文献   
92.
Technology sourcing and outward FDI: A study of IT industry in India   总被引:1,自引:0,他引:1  
Dunning’s eclectic or the OLI framework suggests that MNCs exist and grow due to possession of ownership (O) advantages consisting of the tangible and intangible assets of the firm (including technology); location (L) advantages consisting of production factors such as transportation, infrastructure, and human and natural resources available in the host country; and internalisation (I) advantages owing to firm’s competitive advantage in producing internally rather than selling or licensing technologies to others. There are several studies that have analysed MNCs of developed country origin from the perspective of both developed (home) and other developed or developing (host) countries. Recently, however, MNCs from developing countries are also making their presence felt in the world. Yet, there are hardly any studies that analyse MNCs of developing country origin.Using data on 130 firms from the high-tech Information Technology (IT) industry of India, we investigate whether ownership advantages (O), as proposed in the eclectic theory, holds true for the presence of MNCs from developing countries. Specifically, we analyse whether firm-specific technological advantages generated through differential technology sourcing at home (India) are important in determining inter-firm differences in the decision to invest abroad. The technological sources considered are in-house R&D efforts, import of designs, drawing and blueprints, and import of capital goods. The study reveals that in-house R&D efforts are indeed important for the firms to invest abroad. Size and export intensity of the firm also influence the decision of the firm to invest abroad. The study recommends a proper innovation and resource management strategy for developing country firms for efficient allocation of resources, technology sourcing, and technology assimilation.  相似文献   
93.
面对大发展大变革大调整的世界格局,面对各种思想文化更加频繁的交流交融交锋,我国必须增强国家文化软实力,推进中国特色社会主义文化建设,已经成为实现中华民族伟大复兴不容延缓的战略任务。  相似文献   
94.
    
Although retail atmospherics has been an active area of study, a glance around a typical mall indicates many retailers still do not actively differentiate their retail environment from competitors. This is likely due to retailers considering the atmospheric elements (lighting, music, etc.) individually and making decisions regarding the elements based on what is “standard” for their customers, merchandise, and format. This approach leads to very little differentiation and fails to consider that today’s consumer is often expecting a more multi-sensory, interactive, and holistic shopping experience. This paper considers an alternative approach, where a brand dictated “theme” is used to guide the manipulation of the atmospheric elements. This allows retail brands to break free from standard design to create a more interactive, immersive, and authentic environment. Outcomes include increases in shopping enjoyment, positive brand attitudes, and brand loyalty. T-tests are utilized to compare the two approaches within both the apparel (Study 1) and restaurant (Study 2) industries.  相似文献   
95.
我国现阶段劳动收入“陷阱”分析   总被引:9,自引:0,他引:9  
本文从我国现阶段劳动收入的内部性不经济和外部性不经济两个方面讨论了我国现阶段劳动收入“陷阱”的特点和成因。我国现阶段劳动收入“陷阱”导致了市场失灵 ,从而严重抑制了私人部门的投资和消费 ,也严重抑制了中央政府实行积极的财政政策和适度的货币政策所预期达到的效果。额外付费造成了高昂的市场进入成本 ,导致市场效率低下。经济剩余大量地被无偿占有 ,极大地降低了私人部门的投资积极性。劳动者收入普遍低下 ,尤其是农村居民收入极为低下 ,导致私人部门的购买力严重不足和民间信用不高。针对我国现阶段劳动收入“陷阱”存在的现实状况 ,作者进一步提供了建议和决策参考。  相似文献   
96.
近年来日本旅行社业经营环境发生很大变化,表现在旅游者开始对旅游价格敏感,对差异性旅游产品需求旺盛,旅游电子商务使住宿业和旅游运输业的直销能力增强等方面。2003年,日本政府开始实施观光立国战略,争取在2010年实现吸引1000万入境旅游者来日本观光旅游的战略目标,对日本旅行社业提出更高的要求。为适应新环境,促进观光立国战略目标的实现,日本政府2005年4月1日开始实施新《旅行社法》。新《旅行社法》在旅行社业分类标准、旅程管理制度、营业保证金制度等方面做出了比较大的修订,将促进日本旅行社业的健康发展。  相似文献   
97.
反倾销法中的非市场经济问题   总被引:4,自引:0,他引:4  
刘嵩  熊春萍 《商业研究》2002,(9):138-140
我国许多出口商品已成为反倾销措施的主要目标,其根本原因是由于中国被视为“非市场经济国家”,在产品出口时遭受到不公平的歧视待遇。美国和欧盟对“非市场经济国家” 认定的标准以及对非市场经济国家出口产品正常价值的确定方法其中存在诸多问题和不合理之处,根据中国在非市场经济问题上所处的地位必须采取相应对策。  相似文献   
98.
    
ABSTRACT

Concepts from country-of-origin, the authenticity concept, and ingredient branding make up the essential literature for this scale development. This study intends to develop a scale specifically to measure consumers' motivation to seek for ingredient authenticity. While studies on authenticity have heavily looked into brands, this study aims to uncover consumers' motivations of ingredient authenticity of the raw materials and artisan skills of the products. Four studies were undertaken to develop and validate this scale. The research adopted the Churchill's (1979) method of scale development. The methods for scale development and its implications are also highlighted.  相似文献   
99.
This research explores the different effects of brand origin country and made-in country on consumers’ product evaluations and purchase intention. It is found that made-in cues have significant impacts on quality evaluation while brand origin cues influence purchase intention more prominently. Product quality is perceived lower when a brand from developed country is manufactured in developing countries, however, this may not affect consumers’ purchase intentions.   相似文献   
100.
三农问题一直是我们国家现代化建设的关键性问题。改革开放以来,我国的农村建设取得了很大的成就,尤其是珠三角地区的农村,依靠优越的地理位置和国家的优惠政策迅速地发展起来,但是,目前它们大都遇到了继续发展的瓶颈。针对最近中央在十六届五中全会上作出的建设社会主义新农村的重大战略决策,本文对珠三角地区在新形势下如何建设社会主义新农村提供了几点建议。  相似文献   
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