基于VAR模型的文化产业与旅游产业互动关系分析——以张家界市武陵源区为例

结合张家界市武陵源2009—2016年文化产业总产出和旅游产业总收入的相关数据,在建立VAR(向量自回归)模型基础上,本文对张家界市武陵源区文化产业和旅游产业互动关系进行定量分析。研究表明:(1)采用ADF检验,在满足协整检验的前提条件下,得出二者具有协整关系,武陵源区文旅产业可以进行长期均衡的融合发展,并且相应序列具有很强的稳定性。(2)运用Granger因果关系检验法,可见在检验水平为5%的标准下,张家界市武陵源区文化产业和旅游产业之间有因果关系。(3)张家界市武陵源区文化产业总产出对旅游产业总收入有显著的正向影响,说明武陵源的文化促进了旅游业的发展。     

中国乡村旅游的文化内涵建设探析——基于“涵化”理论

中国现代乡村旅游的发展已有20多年时间,但发展层次大多处于低水平的“农家乐”阶段,加强乡村旅游的文化内涵建设将是破解之道．乡村旅游是城乡文化接触和传播的重要途径。城市文化以其鲜明的现代化、市场化等特征。强势地冲击着乡村文化．城乡文化涵化的结果,一方面是乡村文化的振兴;另一方面是乡村文化的同化、商品化．从涵化理论出发,加强中国乡村旅游的文化内涵建设,应确立乡村文化的地位,建立“农民主体、政府扶持”的文化创新体制,在旅游者和旅游利益相关者中倡导负责任旅游。     

“西江经济带”文化发展的世界图景

当下世界经济全球化和文化产业经济的历史发展必然趋势,为西江经济带文化发展绘制了鲜明的世界图景：现实存在的软实力竞争国际环境,使得西江经济带文化发展作为一种文化软实力而发挥特殊作用;世界城市文明形态从“政治型城市”、“经济型城市”向“文化型城市”的转型,赋予了西江经济带文化发展的文化产业绿色经济内涵;世界范围内的城市群战略规划,在推动西江经济带以城市群形态进入国家战略框架的同时,凸显西江城市群与文化生态之间的矛盾,生态优先战略由此成为西江经济带文化发展特别关注的命题。     

旅游对龙脊梯田文化景观影响研究

文化景观及其保护是当前的研究热点之一．以龙胜龙脊梯田文化景观为研究对象。从旅游社会文化影响的角度进行综合分析。研究影响感知、人口社会学特征与影响感知的差异性以及影响下存在的问题和解决的途径和方式。研究发现：（1）旅游对梯田文化景观的感知负面影响大于正面影响．主要原因是旅游开发后,发生了旅游与梯田争夺水源、劳动力的问题,以及旅游利益分配不协调;（2）被调查者的人口社会学特征与梯田的旅游影响感知存在差异,主要是年龄与建筑用地占用梯田用地程度问题的感知．最后提出旅游影响下龙胜龙脊梯田文化景观发展对策．实现龙脊旅游可持续发展。     

The moderating role of nationality on destination experience

ABSTRACT

Differences in tourists’ cultural values are significant factors in their product and service choices, yet they have generally been neglected in the literature. Therefore, this study examined how tourists’ nationalities influence their perceptions of service quality, affective image perceptions, and revisiting intentions. Activities were found to be more determinant on a destination’s affective image for Russian tourists, whereas accommodation, hospitality, and language communication services had a larger effect on German tourists.     

Fijian culture and the environment: a focus on the ecological and social interconnectedness of tourism development

Understanding the complex and adaptive nature of Pacific Island communities is a growing yet relatively unexplored area in the context of tourism development. Taking an ethnographic research approach, this study examines how over 40 years of tourism development have led to complex and multi-scale changes within an Indigenous Fijian village. The study establishes that tourism development has brought a range of ecological shifts that have, over time, spurred far-reaching changes within the embedded sociocultural constructs of the community. The development of the Naviti Resort, a water catchment dam, a causeway and a man-made island have created substantial changes in totemic associations, livelihood approaches, and traditional knowledge structures within Vatuolalai village. The emergence of internal adaptive cycles, and new behaviours, practices and values that redefine the cultural landscape will be discussed. This paper demonstrates the interconnectivity of nature, society and culture within Indigenous communal systems and asserts that ecological changes introduced in one part of a community stimulate complex, non-linear responses in other elements of the socio-ecological system of a Fijian village.     

How a Firm's Domestic Footprint and Domestic Environmental Uncertainties Jointly Shape Added Cultural Distances: The Roles of Resource Dependence and Headquarters Attention

Even though many firms conduct most of their business domestically, international management research has remained remarkably silent on the role of a firm's domestic footprint in its internationalization strategy. We shed light on that role by exploring how the size of a firm's domestic footprint influences the cultural distance that the firm adds to its country portfolio when expanding internationally. Integrating resource dependence theory and the attention‐based view, we hypothesize that a firm's domestic footprint has a negative relationship with added cultural distance (ACD), and that domestic policy uncertainty strengthens this relationship whereas domestic demand uncertainty weakens it. We find robust support for our hypotheses in a sample of the world's largest retailers covering the period 2000–07, indicating that a firm's domestic footprint and domestic environmental uncertainties jointly shape cross‐cultural expansion strategies. Our findings suggest that ACDs reflect headquarters executives' desire to avoid ineffective foreign expansions, hinting at possible biases in studies of the performance effects of distance.     

Marketing expense and financial performance in arts and cultural organizations

Nonprofit arts and cultural organizations use marketing to sustain viability. This study uses data from the Cultural Data Project to examine the effects of marketing on revenue in arts and cultural organizations. The current analysis demonstrates that total marketing expense is positively related to total revenue. Marketing expense used for fund‐raising positively influences donation income, as intended, whereas commercial income is not affected. Alternatively, marketing expense for programs positively influences both commercial income, as intended, and donation income. The novel finding from this study is that marketing expense mainly targeting non‐donor ticket buyers not only increases commercial income but also augments donation income in arts and cultural organizations.     

跨境电商对华商网络贸易的效应分析

在就跨境电商对华商网络贸易所具有的替代效应与互补效应进行理论分析的基础上,利用古诺模型分析市场均衡的结果及贸易效应,采用面板数据实证检验跨境电商对华商网络贸易的影响,结果表明跨境电商对华商网络贸易的互补效应大于替代效应：一方面,由于华商网络对出口贸易的影响尤为显著,而跨境电商平台又以出口贸易为主,从而跨境电商对华商网络出口贸易的影响较大;另一方面,跨境电商平台偏向于差异化产品贸易,因而跨境电商对差异化产品的华商网络贸易有着较大影响。也就是说,跨境电商对华商网络贸易的互补效应在出口贸易与差异化产品贸易上表现得尤为显著。     

Dimensions of Chinese culture values in relation to service provision in hospitality and tourism industry

Factor and reliability analyses were employed in this exploratory attempt to investigate and refine the structure and dimensions of Chinese cultural values (CCVs) in relation to service provision. Based on the results of factor analysis, CCVs could best be conceptualized as a five-component construct that influences the attitude or behavior of employees in providing service. These five factors were identified as follows: Integration 1 (attitude towards work); Integration 2 (attitude towards people); moral discipline; status and relationships; and moderation. The identification of these dimensions has two major implications to human resource development and service management practice in the hospitality and tourism industry. First, Chinese cultural values play a critical role in determining specific interventions, challenges and barriers in service organizational management. Second, given the profound influence of Chinese cultural values on service provision, international tourism and hotel managers, particularly in human resource development, should realize the importance of ensuring that Western management practices are adopted critically in Chinese organizations. Given the limited amount of research on this topic, the findings generated from this study are very important in guiding future research and providing insights into an area that deserves more academic attention.