Valuing less and guarding more: Consumption stewardship in restricted contexts

This paper advances the conceptual understanding of consumption stewardship, defined here as a moral commitment to safeguard, nurture and use consumption resources to create consumer value. We delineate consumption stewardship from related consumption variables and articulate its underlying assumptions, conceptual distinctiveness and application areas. To create new theoretical and practical insights, the paper explores how consumption stewardship unfolds when a person enters into and lives in restricted consumption. A 2-year qualitative study, which included observation, casual conversations, and interviews, was implemented. Findings illustrate the nature and trajectory of consumption stewardship across latent, vigilant, submissive and shared modes. Our conceptual development of consumption stewardship and empirical evidence of the homeless experiences makes two main contributions. First, we show how the demands of stewarding material objects operate as a powerful determinant for individual (re)valuation of various possessions. Second, we identify how consumption stewardship drives different ways of consumption for value seeking. Findings offer insights for debates in the marketplace about protecting one's possessions, policies around consumption adequacy and social services' role for addressing space-related needs of vulnerable consumers.     

门头沟乡村旅游新型业态发展类型研究

在北京市发展8种乡村旅游新型业态的基础之上,发展门头沟乡村旅游新型业态,促进门头沟乡村旅游产品的发展与升级。本文分析了门头沟乡村旅游资源现状,总结并提出了门头沟乡村旅游新型业态主要类型,阐述了门头沟乡村旅游新型业态产品发展方向。