中西文化差异与商务英语教学

语言是文化的载体,同时也是文化的一种形式。文化意识的培养在当今商务英语教学中是至关重要的,通过提高教师素质,明确教学指导思想,具体教学过程中加强学生商务文化意识的培养,可以培养出跨文化交际能力强、适应市场需求的复合型外语人才。     

Organizational CQ: Cultural intelligence for 21st-century organizations

We live in an age of massive global disruption. Technological advancements threaten century-old business models, globalization is reordering supply chains, and people need to work with colleagues and customers who have vastly different backgrounds. On top of that, we have been in the midst of a global pandemic, and customers, employers, and investors are demanding more than just a Black Lives Matter social media post from organizations that purport to take social justice seriously. Organizations with high cultural intelligence (CQ) are able to navigate this volatility and complexity effectively. Over the last two decades, scholars from across the world have published hundreds of articles on CQ, the capability to relate and work effectively in complex, culturally diverse situations. Most of the work has examined CQ at the individual level. But what about organizations? Can organizations be culturally intelligent? The emerging research on CQ at the organizational level offers leaders and organizations critical insights for navigating today’s diverse, digital world. Organizational CQ is a firm’s capability to function effectively in a complex and unpredictable multicultural world. This article stresses the importance of the culturally intelligent organization and explains how to develop organizational CQ.     

Impression Management and the Hospitality Service Encounter

Abstract

Managers, marketers, and employees in the hotel and restaurant industry that are aware of the needs of people from different cultures will be able to better direct their efforts at product development, provide better guest services, and thereby offer a means of developing competitive advantage. This study determined cross-cultural differences in customer perceptions of employee behavior, intentions to return, and tipping between Americans and Asians living in the United States. The study was based on several impression management dimensions (ingratiation, intimidation, self-promotion, exemplification, supplication, and non-verbal behaviors). The results suggest that behaviors associated with ingratiation and exemplification techniques were perceived as being more satisfying for American than Asian respondents. Behaviors demonstrative of intimidation and supplication techniques were perceived as very dissatisfying for Americans.     

Assessing cross-cultural marketing theory and research: A commentary essay

Cross-cultural research (CCR) is extremely important for advancing understanding of the range and limits of theoretical constructs and frameworks across different cultural contexts. CCR also provides an important understanding of the differences between countries and cultures. This commentary essay examines the review conducted by Engelen and Brettel (2010) and comments on shortcomings, as well as identifying areas where more needs to be done. A critical first step is to properly define the unit of analysis. This step is particularly critical as the concept of “national culture” is becoming increasingly less relevant and the appropriate culture unit for examination is often a smaller, more homogeneous grouping within a given geographic location. This view allows more meaningful inferences to be made and controls for possible contextual confounds, as well as providing a richer understanding of the limits of national culture in an increasingly global economy.     

黑龙江省文化创意产业融资模式研究

在对黑龙江省文化创意产业融资分析的基础上,发现制约黑龙江省文化创意产业融资的制约因素,具体包括政策法规支持力度不够、融资机构信任不足、融资渠道不畅、专业人才匮乏等问题。要在地方加强文化创意产业的法规建设,持续加大财政资金的投入,构建文化产业的融资平台,积极推进融资方式的创新,加快推进配套制度创新。     

Resource interaction in inter-organizational networks: Introduction to the special issue

This article introduces the special issue of Journal of Business Research on the topic of resource interaction in inter-organizational networks. Both networks and resources receive considerable attention in the field of business studies. As companies specialize further and rely on cooperative agreements with external parties, the importance of networks is gaining increasing recognition. Resources are typically a key factor for identifying a company's competencies, or its sources of growth, profitability, and sustained competitive advantage. This special issue takes a novel approach by directing attention toward the processes of interaction in which companies combine and recombine resources at the network level. This approach provides new insights into the development, production, exchange, and use of resources. The introductory article also reviews the 13 articles in this special issue and concludes by discussing their contributions to the fields of marketing, innovation, entrepreneurship, and logistics.     

传统文化现代化的中国特色路径——以景德镇陶瓷文化为例

实现现代化是每个发展中国家的主要目标,而传统文化的现代化是国家现代化进程中重要的组成部分。通过景德镇陶瓷文化的发展说明特色文化的形成过程,从景德镇特色陶瓷文化看中国特色文化的形成路径——＂中国特色＂,它是以传统文化为资源和根据,对本民族和其他民族文化主动选择,有选择地吸收,博采众长形成的。     

International Executives,Identity Strategies and Mobility in France and China

The strategies of multinational firms increasingly rely in Asia Pacific Region on processes of socialising their employees, who are seeking to develop and reinforce a “global” company culture, without endangering the cultures of local subsidiaries. Specialists have coined the term “cross-cultural management”. A role of “company ambassador” is allocated to a new generation of international executives in Asia whose mission will be to play an effective role as interface between head office its the subsidiaries – and between the subsidiaries themselves – once they have been suitably “impregnated” with the company culture and the particular features of different markets.

The repeated experience of international mobility that executives live through means that the individual may well be living in conflict with previous identities. It is true to say that nobody stays long in an internationally mobile situation without running the risk of there being strong divergence between the domestic and residential worlds, the life of the community and the world of the company. This article has been written as a result of in-depth research into the way executives of a large French oil company built up their identities and as a result of a study examines intercultural learning based on French expatriates' experience in China. We consider how French expatriates experience China and what imaginary underlies their perception. Analysis of daily socialization and interaction processes shows intercultural competence develops along distinct immersion stages: immersion–adjustment, immersion–comprehension, and immersion–integration. Individually, adjustment and comprehension support intercultural practice. The ultimate immersion stage leads to enlightened pragmatism stemming from “nomadic intelligence”. Where a researcher in the social sciences or a business man might have expected to have found an homogenous international elite, international executives building an “international system”, the heterogeneous nature of the identity strategies of international executives give the lie to the myth of the large company as a space for the irreversible assimilation of its members. At an individual level, being an international executive is a unique way of living the experience abroad, or rather, several different ways of experiencing identity strategies linked to the manipulation of one's ethnicity in a context of significant geographical and functional mobility.     

城镇居民文化消费与文化产业发展

随着收入水平的不断增长与消费结构的不断变化,我国城镇居民的文化消费呈现出一些新的特点。从近五年来我国城镇居民的文化消费现状出发,结合相关统计数据,运用相关性分析等方法,识别出文化消费的关键影响因素,并对文化产业的发展提出了相应的政策性建议。     

Conflict resolution strategies in joint purchase decisions for major household consumer durables: a cross‐cultural investigation

Previous studies on joint purchase decisions have investigated the types of conflict resolution strategies used by spouses, the usage frequency of different conflict resolution strategies, and the effects of demographics and various other variables, on the uses of conflict resolution strategies. Despite efforts to address this largely unexplored area, the role that culture plays in the use of conflict resolution strategies has been significantly ignored. Using a cross‐cultural perspective, this study addresses the gap in our understanding of the joint purchase decisions in the family by examining how husbands and wives of three ethnic groups in Britain – British Whites, Indians and African Blacks – use different conflict resolution strategies while jointly purchasing major household consumer products. The total sample comprised 583 husbands and wives of British White, Indian and African Black origin residing in London and Manchester in Britain. Our results showed that three conflict resolution strategies are used by both husbands and wives: bargaining, assertiveness and playing on an emotion. In addition, disengagement emerged as a strategy for husbands, whereas supplication emerged for wives. The study presented in this paper also provides substantial evidence of differences in the use of conflict resolution strategies by husbands and wives from the three ethnic groups, which greatly improves our knowledge on a cross‐cultural perspective of joint purchase decisions.