浅谈英语教学中的文化教育

语言是文化载体,本文在阐述文化教育的意义及内容的基础上,分析了英语教学中文化差异给学生带来的干扰,并总结了英语教学中有关文化教育的基本方法。     

实用购买行为的佛家文化价值观因素分析——概念界定、度量、建模和营销策略建议

本文从研究消费者购买行为的角度,尝试创建与之相关的佛家价值观度量体系,构建基于佛家文化价值观动因的消费者购买行为分析模型,并对实用型购买行为进行实证分析。研究结果显示,该模型的信度和效度有意义,本文创立的佛家文化价值观度量体系能够在一定水平上诠释实用型购买模式。     

大学英语教学中的文化导入及其有效途径探析

语言是文化的载体,也是文化的主要表现形式。要掌握一种语言,必须熟练掌握该语言背后的文化知识才能达到交际的目的。大学英语教学在进行语言知识教学的同时,要兼顾文化导入的重要性。本文从文化导入的必要性、重要意义、导入原则和有效途径方面进行了探讨,旨在丰富和促进大学英语教学。     

嘉兴市文化创意产业知识产权保护研究

针对当前嘉兴市文化创意产业知识产权保护水平不高的现状,课题组首先从知识产权与文化产业发展的密切关系分析入手,说明文化创意产业发展过程中知识产权保护的重要性;利用文献、访谈、实地调查等方法,对当前嘉兴市文化创意产业知识产权保护状况进行了分析,剖析了发展中存在的主要问题;最后结合嘉兴市情,在比较分析的基础上,提出了提升嘉兴市文化创意产业知识产权保护的建议。     

Mass tourism and the dilemmas of modernization in Pacific Island communities

This paper relates global discussions of tourism as a means of development to the history of cultural contacts in the Pacific. The paper reviews the relevance of the existing literature on social and cultural impacts of tourism to the Pacific and suggests implications for policy makers and community leaders. The existing literature is found to be methodologically suspect and does not provide helpful knowledge to policy-makers.     

跨国并购成败的文化解读

在全球范围内失败的跨国并购案例中,有80%是由于文化整合不利所导致的.这是因为企业文化的整合是一个涉及多方面的复杂过程.中国企业在跨国并购中也同样有着高失败率,主要原因是追求有形资源的整合,轻视文化、习俗整合.因此,企业跨国并购只有不断地提升文化整合能力,才能走得更稳、更快、更强.     

Enhancing Business Relationship Quality Through Cultural Sensitization

An understanding of and adaptation to differences in culture in foreign countries can help exporters to reduce the distance between parties in an export relationship and enhance the quality of the relationship. This research investigates the impact of 2 cultural factors, namely, exporter cultural sensitivity and exporter ethnocentrism, on business relationship quality between transitioning economy–based exporters and their foreign importers and, subsequently, export performance. Using a systematic sample of 297 exporting firms in Vietnam we find that exporter cultural sensitivity has a positive effect, and ethnocentrism has a negative effect, on relationship quality. Furthermore, relationship quality enhances the performance of exporters.     

Asymmetric effects of cultural institutes on trade and foreign direct investment

The purpose of a cultural institute is to improve international relations with other countries by promoting language familiarity and cultural awareness. In addition, cultural institutes can provide additional business opportunities that lead to positive economic side effects such as increases in trade and foreign direct investment (FDI). In this study, gravity models were used to analyse the data for the Goethe Institut (Germany), the Cervantes Institute (Spain) and the Confucius Institute (China) to identify any stylised international patterns of the documented economic effects. The study finds significant positive effects on bilateral trade and FDI outflows for all three programmes, along with two important (i) the effects are stronger for non‐advanced economies and (ii) the effects are substantially larger on FDI than on trade. These results suggest that cultural institutes can be an effective policy tool in promoting FDI outflows, with the strongest effect realised when a home country locates its cultural institutes in host countries with developing economies. Importantly, results also suggest that the Chinese government's approach to extend its soft power through rapid expansion of Confucius Institutes worldwide has not been as successful as the efforts by the German Goethe Institut in increasing trade and FDI.     

论高校合并后的文化融合与创新——以湖南工业大学为例

高校合并具有多方面的积极意义。湖南工业大学三校合并后文化融合方面仍存在着一些问题,根据现有情况提出了培育核心价值观、加强制度的融合与创新、建设高素质的校园文化队伍等有效促进文化融合与创新的途径。     

论"文化经济"的到来和挑战

“文化经济”是超越资源经济和知识经济的新型经济,文化经济的本质是“以人为本”,应把文化产业发展作为文化经济的切入点,对我们的传统文化进行筛选升华,形成新的文化力量,为当代经济发展注入强大的生命力。