服务业开放对东道国技术效率的影响——基于随机前沿生产函数的实证研究

本文探讨服务业开放和各国技术效率的关系,运用随机前沿生产函数模型,根据1995—2010年数据,对经济合作与发展组织（（）ECD）国家技术效率进行测度。研究结果发现,发达国家技术效率水平最高,新兴国家技术效率增长最快,而发展中国家技术效率水平最低且增长呈下降趋势。最后,本文提出我国应扩大服务业开放,提高服务水平,进而促进技术效率的提升。     

“西江经济带”文化发展的世界图景

当下世界经济全球化和文化产业经济的历史发展必然趋势,为西江经济带文化发展绘制了鲜明的世界图景：现实存在的软实力竞争国际环境,使得西江经济带文化发展作为一种文化软实力而发挥特殊作用;世界城市文明形态从“政治型城市”、“经济型城市”向“文化型城市”的转型,赋予了西江经济带文化发展的文化产业绿色经济内涵;世界范围内的城市群战略规划,在推动西江经济带以城市群形态进入国家战略框架的同时,凸显西江城市群与文化生态之间的矛盾,生态优先战略由此成为西江经济带文化发展特别关注的命题。     

旅游对龙脊梯田文化景观影响研究

文化景观及其保护是当前的研究热点之一．以龙胜龙脊梯田文化景观为研究对象。从旅游社会文化影响的角度进行综合分析。研究影响感知、人口社会学特征与影响感知的差异性以及影响下存在的问题和解决的途径和方式。研究发现：（1）旅游对梯田文化景观的感知负面影响大于正面影响．主要原因是旅游开发后,发生了旅游与梯田争夺水源、劳动力的问题,以及旅游利益分配不协调;（2）被调查者的人口社会学特征与梯田的旅游影响感知存在差异,主要是年龄与建筑用地占用梯田用地程度问题的感知．最后提出旅游影响下龙胜龙脊梯田文化景观发展对策．实现龙脊旅游可持续发展。     

后危机时代中小外贸企业存在的问题及对策探析

由美国次贷危机引发的全球金融危机给我国中小外贸企业造成了严重冲击,尽管危机之后我国经济和对外贸易得到了较快的恢复和发展,但是其影响不仅没有消退,而且进入后危机时代由于国内外经济形势愈加复杂,企业面临许多新的问题和挑战,同时,一些原有的深层次问题更加凸显,文章从国际、国内和企业自身三个方面深入分析了后危机时代我国中小外贸企业存在的问题并提出了相应的对策。     

The moderating role of nationality on destination experience

ABSTRACT

Differences in tourists’ cultural values are significant factors in their product and service choices, yet they have generally been neglected in the literature. Therefore, this study examined how tourists’ nationalities influence their perceptions of service quality, affective image perceptions, and revisiting intentions. Activities were found to be more determinant on a destination’s affective image for Russian tourists, whereas accommodation, hospitality, and language communication services had a larger effect on German tourists.     

Key impact factors of visitors’ environmentally responsible behaviour: personality traits or interpretive services? A case study of Beijing’s Yuyuantan Urban Park,China

The environmentally responsible behaviour (ERB) facilitates the sustainability of tourism destinations. This study aims to identify the key impact factors to promote visitors’ ERB in urban park and examine the impact mechanism. A total of 567 visitors were surveyed in Beijing’s Yuyuantan Urban Park. Structural equation modelling results indicate that personality traits are the most important factors that affect visitors’ ERB, while the effect of how satisfaction with interpretive services plays upon visitors’ ERB using place attachment as a mediator. Openness traits positively affect satisfaction with experiential services and general behaviour. Additionally, implications in urban park management are provided.     

The effect of travel purpose and self-image congruency on preference toward airline livery design and perceived service quality

This paper examines travelers’ preference for airline livery design, which is an important component of sensory experience for tourists. Based on surveys of both U.S. and South Korean respondents, this study finds that airline livery preference depends on travel purpose (i.e. business vs. vacation). Designs preferred by the two travel segments differ in terms of color tone, hue, line, and shape. Business traveler-preferred designs signal punctual, efficient, classy, and safe service; while vacation traveler-preferred designs elicit feelings of fun, friendly, and exotic service. It is also shown that travelers prefer airline livery that is congruent with their situational self-image, depending on the travel occasion at hand. In fact, self-image congruency of design is approximately half of the variance in airline livery preference. Finally, results show that self-image congruency also increases perceived service quality.     

The antecedents of tourists’ gaming spend: does the brand prestige matter?

This study endeavors to empirically analyse the influential effect among brand prestige, service quality, casino visitor satisfaction and spend. Data from 304 tourists who had travelled to Macau and had participated in gambling activities were used and structural equation modelling and multi-group analysis were employed in hypotheses testing. The findings demonstrated that both brand prestige and perceived service quality are determinants of satisfaction and gaming spend, and that brand prestige also affects service quality positively. Furthermore, past experience moderates the service quality and visitors’ satisfaction relationship, also service quality and visitors’ gaming spend relationship.     

Fijian culture and the environment: a focus on the ecological and social interconnectedness of tourism development

Understanding the complex and adaptive nature of Pacific Island communities is a growing yet relatively unexplored area in the context of tourism development. Taking an ethnographic research approach, this study examines how over 40 years of tourism development have led to complex and multi-scale changes within an Indigenous Fijian village. The study establishes that tourism development has brought a range of ecological shifts that have, over time, spurred far-reaching changes within the embedded sociocultural constructs of the community. The development of the Naviti Resort, a water catchment dam, a causeway and a man-made island have created substantial changes in totemic associations, livelihood approaches, and traditional knowledge structures within Vatuolalai village. The emergence of internal adaptive cycles, and new behaviours, practices and values that redefine the cultural landscape will be discussed. This paper demonstrates the interconnectivity of nature, society and culture within Indigenous communal systems and asserts that ecological changes introduced in one part of a community stimulate complex, non-linear responses in other elements of the socio-ecological system of a Fijian village.     

Dress for success: the effect of exhibitors’ dress conformity and self-construal on attendees’ approach behavior

ABSTRACT

The purpose of the current study is to investigate how attendees’ approach behavior is influenced by exhibitors’ dress conformity. A 2 × 2 between-subjects quasi-experimental design was utilized for this study. Our results showed that conforming dress for exhibitors can lead to a higher level of approach behavior of trade show attendees as compared with nonconforming dress, and the effect of exhibitors’ dress styles on approach behavior is moderated by attendees’ self-construal. Findings of this study provide significant insights for trade show exhibitors and attendees.