浙北地区经济接轨上海的目标与原则

文章阐述了浙北地区经济接轨上海的战略目标和实现其战略目标必须坚持的指导思想,并提出了浙北地区经济接轨上海应遵循互惠互利、体制接轨为先、甘当配角等七项指导原则.     

浅析广告英语中的模糊限制语及语用功能

本文对广告中的模糊限制语的语用功能进行了分析，发现在广告中，模糊限制语可以起强调作用，增强广告的精确性，保护广告人和消费者的面子，并能实现其礼貌功能。研究与分析模糊限制语在英语商业广告中的语用功能具有一定的现实意义。     

The IAS/IFRS application on the intangible assets of non-listed companies

With the introduction of IFRS （International Financial Reporting Standards） most of the intangibles are expensed on the income statement and hence they ＂disappear＂ from the balance sheet, while investments in tangible assets are capitalized. Based on a sample of 128 firms, made up of 99 SMEs （Small and Medium Enterprises） and 29 large firms, and through a simulation of IAS （International Accounting Standards） transition, the authors＇ study finds that IAS 38 reduces the amount of intangible assets recognized on the balance sheet of SMEs, while large firms do not appear to experience such large reductions in their intangible assets. The differential effect of IAS 38 on SMEs and large firms can be explained by the different growth strategies of these firm types. SMEs largely depend on internal paths of growth and intangibles assets that typically arise from internal growth strategies are eliminated from the balance sheet under IAS 38. Larger firms are less exposed to such reductions in their intangibles assets, because they mostly follow external paths of growth and the treatment of those intangible assets that typically arise from external growth strategies requires the impairment test.     

从接受美学观点看旅游语篇翻译原则

受到不同文化和语言环境的影响，旅游语篇文本特点也各不相同，要在正确的理论指导下来分析。接受美学理论为翻译研究开拓了新思路，对旅游语篇翻译具有重要的启示意义。以接受美学理论为指导，从译者主体作用、读者中心地位以及跨文化交际目标三个方面探讨旅游语篇的翻译原则。     

言语交际中合作原则的违反与语用含义的推导

通常情况下,在言语交际中,遵循会话合作原则是有助于交际顺利进行和信息有效传递的,但在一些情境中有意违反合作原则是作为一种会话策略来帮助实现发话者的交际目的。从对量的准则的违反、质的准则的违反、关系准则的违反以及方式准则的违反四个方面论述了故意违反会话合作原则所产生的特殊语用意义以及独特的语言效果。     

浅谈建设项目全过程造价控制的重要性

工程建设过程中造价控制是工程建设控制的目标之一,工程造价的高低直接反映了建设项目的管理水平、投资效益和工程质量。在建设工程中,工程造价是建设工程中系统管理工作的核心,降低工程造价提高经济效益是控制工程造价的目的。本文叙述了工程建设从投资决策、设计、招投标、施工及竣工验收各阶段工程造价的控制方法。     

基于赤道原则的移民安置行动计划

文章简述了赤道原则体系及其适用范围，以老挝南塔河1#水电站为实例，探讨了移民安置行动计划与赤道原则的符合性。研究认为，该项移民安置行动计划与赤道原则具有一致性。     

广佛产业融合的现实意义研究

广州、佛山两市产业融合并非空穴来风,有着坚实的现实基础。为了推动广佛两市产业地进一步协调发展,必须放弃传统的行政主导发展原则。基于此,本文提出几点更加市场化的发展原则。最后文章指出广佛两市产业融合的巨大现实意义。     

The Ethical Cycle

Arriving at a moral judgment is not a straightforward or linear process in which ethical theories are simply applied to cases. Instead it is a process in which the formulation of the moral problem, the formulation of possible “solutions”, and the ethical judging of these solutions go hand in hand. This messy character of moral problems, however, does not rule out a systematic approach. In this article, we describe a systematic approach to problem solving that does justice to the complex nature of moral problems and ethical judgment: the ethical cycle. Our goal is to provide a structured and disciplined method of addressing moral problems, which helps to guide a sound analysis of these problems. We will illustrate the usefulness of this cycle with an example. Further, we will discuss two general issues in applied ethics in relation to the proposed ethical cycle: the role of ethical theories and the place of individual judgment versus collective deliberation. Ibo van de Poel (1966) is Assistant Professor of Ethics and Technology at Delft University of Technology. He has done research on the dynamics of technological development, codes of conduct and professional ethics of engineers, the moral acceptability of technological risks, ethics in engineering design, and ethics and responsibiltiy in R&D networks. He has published in, among others, Science, Technology & Humans Values, Research Policy and Science and Engineering Ethics. For more information, see http://www.tbm.tudelft.nl/webstaf/ibop/. Lambèr Royakkers (1967) is Associate Professor of Ethics and Technology at Eindhoven University of Technology, The Netherlands. He studied Philosophy and Social Sciences, Technical Mathematics, and Law. He received his PhD at the Tilburg University in 1996. His dissertation was on the formalisation of normative rules with deontic logic. It has been revised rather thoroughly for the serie Law and Philosophy published by Kluwer Academic in 1998. His research interests include ethics and technology, (collective) responsibility, and logic.     

我国饭店营销管理的黄金规则

该文是作者在研究美国《全球营销管理》作者Warren J.Keegan(沃伦J.基肯)教授提出的18条企业营销管理指导原则基础上,结合我国饭店业特点、目标顾客消费行为特征与市场竞争趋势,提出、论证了20条指导我国饭店营销管理的黄金规则,并说明了它们的运用要点。