Characteristics of Earnings-Leading Versus Price-Leading Firms

This study attempts to identify firm characteristics that explain the disparity between the information content of accounting earnings and stock prices. Granger's causality concept was employed to classify sample firms into four groups: price-leading firms, feedback-system firms, earnings-leading firms, and no-causation firms. The feedback-system firms were either combined with the no-causation firms or eliminated entirely to form three sample groups. The entire sample firms then were divided into two classes. The first is for estimation, and the second is for prediction. Results indicate that firm size, capital structure, R-square of regressing prices at time t against earnings at time t – 1, R-square of regressing earnings at time t against prices at time t – 1, and percentage of shares held by institutions are the significant explaining variables. The application of the coefficient estimates to the hold-out sample indicates that 76.2% of the firms can be correctly classified into the corresponding groups. These results were consistent with those from canonical discrimination and other multivariate statistical methods.     

纺织品CAD设计系统的研究分析

纺织品CAD设计系统已经得到了应用并取得了突破性进展。它的研究开发已经为大多数人所认同,但是还存在一些问题。本文分析了纺织品CAD设计系统绘制工具中存在的问题、菜单栏中一些命令的欠缺和软件中的其他不足,并提出了今后研发的目标和建议。     

推广施工新技术提高工程科技含量

在建筑工程施工新技术推广与应用现状宏观分析的基础上，以“2004年建设部科技示范工程项目”大连开发区文化中心施工新技术应用与推广为实例，分析了如何结合工程实际采用新技术来提高工程科技含量、保证工程质量，并提出了一些措施和对策。     

移动电视引致电视产业变局的博弈研究

本文运用不完全信息动态博弈理论及相关的管理学和传媒学知识，立足于移动电视在传统电视产业中的长远战略地位，并结合移动电视的最新发展动态，构建出移动电视和传统电视台网之间的动态博弈模型，从中得到盈利模式和内容创新是移动电视能否在多阶博弈过程中获取竞争优势，最终确立电视产业新格局的关键这一结论。     

Educating digital natives for the future: accounting educators’ evaluation of the accounting curriculum

The global digital revolution has irrevocably transformed societies and industries. The accounting profession is predicted to experience a significant change in the future, due to technological developments. Practices will be automated and related positions obsolete, thus accounting graduates need to be educated for new and different tasks and positions. The current study focussed on these expected changes and how accounting profession, practice and, consequently, education will be affected and adjusted to these new technologies in an evaluation approach. A qualitative methodology was employed, investigating accounting educators’ perceptions of these developments. Semi-structured interview data and online accessible empirical data, such as podcasts, were analysed in two coding cycles. The findings illustrate that while significant changes are expected, participants’ opinions vary regarding the necessity of adjusting the accounting curriculum. Supportive changes include amending respective courses to emphasise classic skills, such as problem-solving, and contemporary skills, such as new technologies, to illustrate developments practically.     

品牌社交媒体广告内容对消费者社交媒体参与度的影响

基于参与度理论与社交媒体特点定义消费者社交媒体参与度与它的四个维度：意识、产生情感、产生理性思考、认同。建立社交媒体广告内容分类标准，收集二手数据后使用方差模型分析品牌社交媒体广告内容对消费者社交媒体参与度的影响。结果显示社交媒体广告内容类型显著影响消费者社交媒体参与度，新产品内容效果最好，其次是促销、游戏/抽奖、社会责任内容。此研究结果不仅可丰富消费者行为视角的品牌社交媒体广告相关理论研究，也可为品牌设计社交媒体广告内容营销提供管理建议。     

紧邻老旧民房的深孔松动控制爆破技术

为了保护融水至河池高速公路二分部项目K53桩号附近的老旧民房和村民祠堂,控制露天深孔台阶爆破开挖所产生的振动和飞石、滚石等有害效应对村庄的影响,通过采用露天深孔松动控制爆破的方法,利用数码电子雷管结合毫秒级延期起爆网络进行爆破参数的设计。严格控制单段最大起爆药量,预留靠近民房山体一侧做掩体,确定好延时时间间隔和抵抗线方向以及做好炮孔堵塞和炮孔覆盖等安全技术措施,从而减少爆破振动和飞石、滚石等有害效应。结果发现:爆破效果良好,无飞石和滚石发生,大块率较低,机械易于开挖。祠堂和民房地基采集到的振速数据远低于安全振动峰值。     

MATLAB GUIDE在数字图像处理教学中的应用

MATLAB GUIDE(Graphical User Interfaces,图形用户界面)是为表现MATLAB中的基本功能而设计的演示程序。本文通过对数字图像处理中几个常用的设计例子,开发和利用MATLAB GUIDE的教学自动控制系统,展示了MATLAB GUIDE在数字图像处理课程辅助教学的优点。     

探究数字化时代对师范生信息素养的要求

本文从数字化时代发展的角度出发,指出数字化学习不仅是数字时代学习的重要方式,更是课程整合的核心,同时提高教师的信息素养是数字化学习的关键。随着信息社会的发展和中小学信息技术课的开展,对师范生的信息素养提出了更高的要求。目前师范生就业形式,信息素养状况怎样,存在哪些问题,怎样去解决这些问题提高自身的竞争力?这都是我们师范院校的学生所思考的问题。针对上述问题,本文提出了自己的观点和看法。     

The effect of social media communication on consumer perceptions of brands

Researchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we analyzed 60 brands across three different industries: non-alcoholic beverages, clothing and mobile network operators. When analyzing the data, we applied the structural equation modeling technique to both investigate the interplay of firm-created and user-generated social media communication and examine industry-specific differences. The results of the empirical studies showed that user-generated social media communication had a positive influence on both brand equity and brand attitude, whereas firm-created social media communication affected only brand attitude. Both brand equity and brand attitude were shown to have a positive influence on purchase intention. In addition, we assessed measurement invariance using a multi-group structural modeling equation. The findings revealed that the proposed measurement model was invariant across the researched industries. However, structural path differences were detected across the models.