Telling and selling the value of diversity and inclusion—External consultants' discursive strategies and practices

On the basis of a qualitative study of a subgroup of diversity professionals, external diversity and inclusion (D&I) consultants, we explore D&I consultants' discursive strategies and practices situated within organisational structures, relations, and interactions of power and knowledge. Theoretically, the research reveals how D&I consultants' own discursive strategies interact with existing organisational and societal discourses of diversity, incrementally shaping their continual evolution. A classification is developed, which sets out four approaches taken by consultants with regard to their discursive strategies in relation to clients. The findings suggest that HR practitioners need to work in tandem with external consultants to develop strategies to improve the status and legitimacy of diversity work if the field is to progress the organisational D&I agenda.     

Quantitative Easing Forever? Financialisation and the Institutional Legitimacy of the Federal Reserve’s Unconventional Monetary Policy

Scholars of financialisation have argued that the emergence of finance-led grow regimes requires new instruments for effective conduct of economic policy. In this scholarship, central banks have been seen as the most promising actors to utilise one of the most synergetic policies, the maintenance of high and stable prices of financial assets. Since the financial crisis of 2007–8, central banks of the developed world have adopted various unconventional monetary policy measures that serve this function. But will these unconventional measures become institutionally legitimate and institutionalised as conventional practice, as suggested necessary by scholars of financialisation? In this paper, we answer to this question by studying the institutional legitimation of the Federal Reserve’s Quantiative Easing (QE) programmes. We argue that the QE programmes have been legitimated successfully but with institutional legitimation strategies, which cause institutional pressures that question the potential of QE from becoming a regular policy instrument and practice.     

THE HEALTHCARE VOUCHER: EMERGENCE,FORMATION AND DISSEMINATION

Market‐inspired healthcare reforms have been introduced in Sweden: Freedom of Choice in Healthcare in 1989 and the National Healthcare Guarantee in 2005. After the general election 2006 the idea of the Healthcare Voucher has followed. Built on a theoretical framework composed of Foucault's concept of 'discursive formation' supported by Butler's concept of the ‘performativity of discourse’ the purpose is to analyse the emergence, formation and dissemination of this idea into healthcare in Sweden. The Voucher is disseminated in a form reminiscent of a chain linking a series of texts, referring to each other and building on each other's formulations strengthening each other's messages. It circulates under designations such as healthcare voucher and money and seems to be disseminated by being combined with 'freedom of choice' forming the theme customer choice. The Healthcare Voucher then becomes a means of being able to realise an idea of a political nature, building markets in healthcare. The paper offers a way of analysing how ideas influence the policy agenda, in particular for the voucher/s. Distinctions could be made between the voucher idea and 'money following the patient' in quasi markets. A critical issue in introducing choice and competition, not explored here, is the issue of ‘cream skimming’.     

A Discursive Approach to Understanding Women Leaders in Working Life

In this paper, we develop a theoretical framework for understanding women leaders in working life. Our starting point is in statistics and earlier women-in-management literature, which show that women leaders represent a minority of the managerial population. We assume such underlying mechanisms causing discriminatory practices towards women leaders to exist which have become naturalized and invisible. Our concern is that everyone irrespective of gender should have a fair chance in career progression. This is both a moral and also an economic challenge. The framework we develop in this paper is an alternative approach to studying women leaders compared to traditional women-in-management literature. It aims at revealing the "natural and taken-for-granted" cultural mechanisms behind discriminatory practices. Our framework is based on a critical discursive approach, which draws on ideas of how women's leadership becomes symbolically represented and constructed in discursive practices. These symbolic constructions, which are mediated through language, often have an ideological loading which positions women leaders and builds their identities in ways that can help to legitimize unequal relations between the genders. However, our framework emphasizes the possibility of multiple discourses and a dynamic view of culture. The cultural constructions of women leaders are, thus, open to change.     

Strategies to create risk awareness and legitimacy: the Swedish climate campaign

Social means of risk regulation often only arise in response to media attention and public opinion. In contrast, in the case of climate change, the Swedish government proactively launched a public information campaign to promote public awareness and knowledge of the risks associated with climate change, with the explicit objective of promoting acceptance of public means of reducing greenhouse gas emissions. This paper analyses the framing of climate change in the Swedish climate campaign and its communication strategy. What was the message of the campaign narrative? What did it imply concerning the causes, effects, and management of and responsibility for climate change? What means were used to communicate the risks of climate change? The paper analyses the campaign narrative, its references to various affective images of climate change, and the various storytelling techniques it used. It concludes that the Swedish climate campaign relied on a unidirectional view of risk communication and proffered a narrative containing inconsistencies and ambivalence. The analysis demonstrates that despite a thoroughly worked‐out strategy, a well‐defined message, and the intention to speak clearly, a complex problem such as climate change cannot easily be transformed into a single, coherent story.     

Toward an institutional ecology of establishment of foreign firms in the Chinese construction industry

In the current study, an integration of insights from institutional theory and organization ecology is used to explain the relationship between industry-level ownership structure and the establishment of foreign invested firms in the Chinese construction industry. It is argued that in a stated-owned enterprises dominated environment, where the market forces are weak, legitimation is the major driving force harming the proliferation of foreign firms, whereas in a private-enterprise dominated environment, where the market forces are strong, competition is the major driving force inhibiting the viability of foreign firms. Thus, concentration of either state ownership, implying lower legitimation of the foreign firm form, or concentration of private ownership, triggering tough competition from domestic private firms, is hypothesized to have a negative impact on the number of foreign firms. Using a regional data set from 1994 to 2007, estimation of a cross-section–time series model largely confirms our theoretical claims.     

Hero shots: involved fathers conquering new discursive territory in consumer culture

ABSTRACT

In this paper, we explore how visual expressions of culture offer new discursive territory within which consumer cultural ideals can be negotiated on a global scale. Through a critical visual analysis of the revelatory case Swedish Dads, we find hero shots depicting involved fathers where children’s needs and the hermetic confines of the home take center stage, as opposed to the traditional fatherhood ideals portrayed in western contemporary advertising, media, and popular culture. We demonstrate how the Swedish state’s gender ideology was encoded into a communicative event in the form of hero shots and subsequently dispersed by visual consumers as well as political and commercial stakeholders pushing this particular agenda and/or capitalizing on its tendencies. This in such a way that the event conquered new discursive territory fostering new types of consumer cultural negotiations on fatherhood ideals also in other cultural settings.     

Cost Management in the Public Sector: Legitimation Behaviour and Relevant Decision Making

This paper presents a case study where a cost management project was implemented using action research methodology at two Finnish organizations working in a purchaser–provider relationship. While the study demonstrates the efficiency‐seeking motive behind the implementation of the management accounting tool, subsequent investigation found that tool remained partly unused despite showing its potential relevance for practice through user involvement. However, this does not necessarily signal legitimation‐seeking behaviour. Reasons for not using some parts of the tool point to an overestimation of the functionality and an underestimation of implementation problems during the design process. The case also highlights the relationship between relevance and decision making.