Conceptualizing the brand in social media community: The five sources model

The emergence of social media is challenging the ways that marketing academics and practitioners conceptualize and manage brands. This research explores the consumers׳ specific motivations for the purpose and structure of the consumption of brands in social media community. Keeping the evolving economic relevance of social consumption in mind, the resulting conceptual model has been designed to give a better understanding of the unique branding opportunities and relationships that social media present to brand managers. The research employs a triangulated method that includes a social media-based Facebook focus group and face-to-face interviews. The findings suggest that consumers expect some very specific two-way interactions with brands and that social media may be the only way to effectively deliver these demands. This study identifies five core drivers of brand consumption in a social media community articulated in the Five Sources Model: functional, emotional, self-oriented, social and relational. These core drivers represent unique opportunities for brands to enhance their relationships with their customers and to increase the likelihood of an active and beneficial online community built around their brands. Future research implications are discussed.     

重大工程高层管理团队冲突、行为整合与工程绩效研究

为揭示重大工程高管团队冲突对工程绩效的作用机理,构建了以重大工程高管团队冲突为自变量、行为整合为中介变量、工程绩效为因变量的中介模型,并通过215位高管问卷样本进行实证研究,实证结果表明重大工程高管团队任务冲突对工程绩效有显著的正向影响,关系冲突对工程绩效有显著的负向影响。合作行为和信息交换和在团队冲突和工程绩效之间存在显著的部分中介效应。     

程序公平对新产品开发成功的影响——跨职能整合的中介作用

本文通过对中外汽车合资企业的实地调研，提出将程序公平引入现有关于跨职能整合与新产品开发成功的模型中，并进一步提出跨职能整合在合资企业程序公平与新产品开发成功关系中的中介作用。通过对获取数据的分析，发现合资企业程序公平不仅可以直接影响合资企业的新产品开发成功，而且也可以通过跨职能整合间接影响新产品开发成功，而跨职能整合在程序公平与新产品开发成功关系中起中介作用。     

A Tutorial on Palm Distributions for Spatial Point Processes

This tutorial provides an introduction to Palm distributions for spatial point processes. Initially, in the context of finite point processes, we give an explicit definition of Palm distributions in terms of their density functions. Then we review Palm distributions in the general case. Finally, we discuss some examples of Palm distributions for specific models and some applications.     

国企集团整体上市与国企监管的挑战和对策研究

国企集团的整体上市是深化国企改革的重大举措,也给国企监管带来了巨大的机遇和挑战。针对国企集团整体上市所带来的国企监管的新变化、新任务,应从全面把握变化、客观分析原因入手,采取各种有效的应对措施,加强和完善对国有企业的监督和管理。     

论任务型教学法在高职中外合作办学大学英语教学中的运用

高等职业技术学院中外合作办学的学生入学分数低、基础差、学习动力不足,学习英语的态度、方法等都存在一些问题.任务型教学法强调学习者通过使用目的语进行交互活动,进而掌握语言交流的实际能力.“任务型教学”的运用和实践将对外语教学模式的转变、学生语言运用能力的培养以及学习者“互动式”学习方式的形成起到积极而有益的促进作用.     

The impact of a changing financial climate on a UK local charitable sector: voices from the front line

Forced to compete with private and public sector providers, charities experience tensions as the quest for a more commercially-oriented position may conflict with their social imperative. Little attention has been given to understanding the experiences of local charities as service providers. This paper captures the reactions of those working on the charity front line.     

当代中国收入分化的现状及主要原因

中国在现代化进程中面临着一些现代性问题的困扰,其中,贫富分化成为社会矛盾的焦点之一。改革开放以来,中国居民生活水平得到整体提升,但也出现了结构上的分化。造成贫富差距的原因是复杂多重的。其中,城乡二元体制造成了城乡资源分配不公和收入差距,垄断行业的存在则使得资源在少部分群体中集聚,加深了贫富之间的鸿沟。此外,中国的社会保障制度没能充分发挥其调节作用,使得部分底层群体无法解决温饱问题,造成"极贫"群体的出现。值得关注的是,单位体制下的既得利益者,在住房制度改革后又获得福利性住房,住房不公平由此产生财产不公平。国家对于不断拉大的收入差距主要采取宏观政策加以调控,改革财税制度和完善社会保障同时进行,但这并不能因此改变由城乡二元体制和垄断等所带来的必然结果,因而只能起到局部调节收入差距的效果,不能实现真正的社会公正。     

The puzzle of greenhouse gas footprints of oil abundance

The present inquiry lays a groundwork for the analysis of the net greenhouse gas (GHG) footprint of oil in the oil-abundant settings. To address the research question, the study puts forward a three-sector decision model, which provides a common ground for the assessment of the interaction of the structuralist and institutional factors influencing environmental pollution in the oil-reliant economies. The study shows that fossil-fuel abundance triggers forces, which induce diametrically opposed effects concerning atmospheric pollution. These are the rising carbon-intensive oil extraction and processing and fossil-fueled power generation versus shrinkage of the carbon-intensive manufacturing and growth of the low-carbon tertiarization. The theoretical analysis enables compartmentalization of the essential factors, which determine GHG emissions in the respective countries. To assess the significance of the proposed theoretical framework, the study employs multivariate panel co-integration techniques and two-stage fixed effects estimations for a dataset of 38 oil-producing countries for the time period between 1960 and 2018. In contrast to the existing literature, this study drives apart from the black box approaches that employ just one omnibus variable, per capita income.     

我国大众文化的双重维度辩证发展探析

建国以来，我国的文化发展可分为两个时期：改革开放之前主要发展文化事业，改革开放后，文化产业的越来越快速发展。当前，我国文化发展还存在很多的问题。一定要将文化事业与文化产业结合发展，两个维度和谐统一，促进文化健康发展。