广告、品牌壁垒与消费者选择

传统产业经济学研究的进入壁垒一般是基于厂商在生产领域内的非对称优势壁垒,如规模经济、产品差异化等;或制度性壁垒,如政策、法律等。但是,在供给过剩的条件下,生产领域中的非对称优势会被迅速模仿并最终失去壁垒作用,而基于消费者选择行为的品牌机制,将会成为一种新的壁垒形式,即品牌壁垒。对于品牌壁垒的形成途径,本文从广告形成品牌壁垒的线索出发进行了理论评述,进一步的,我们证明产品转化为商品的过程也存在着成本,而由选择成本决定的品牌机制,可以提高产品转化率,在厂商内部实现转化效率,从而获得非对称优势。在商品过剩及消费者选择的条件下,由品牌构筑起的进入壁垒对于防止新进入者的进入显得更为持久更为有效,同时这也将成为厂商竞争最重要的壁垒形式之一。     

贸易壁垒与碳关税政策

国际贸易是在自由贸易与贸易壁垒长期斗争中发展起来的,美国等西方国家为了自身利益,抛开长期帝3定和遵守的自由贸易游戏规则,推出碳关税政策,利用全球对气候的关注抢占道德制高点,以此保护滞缓的经济。利益从来就是人类行动的指南,深度分析碳关税政策,从而制定出应对新贸易壁垒的良策是我们的利益所在。     

全球化战略决策中高管团队的国际化角色:国外市场进入模式

海外扩张的模式是决策制定者协商的结果,高管团队(TMT)在此类型的决策过程中起到了重要的作用。通过整合市场准入模式理论与高层梯队理论,并结合组织国际化相关的因素后发现,TMT跨国经验和TMT国籍多样性在组织国际化战略决策中充当着不同的,甚至是相反的角色。在分析了100多个公司近7年的数据后,得出TMT跨国经验与全面控制型市场进入模式正相关、TMT国籍多样性与合作控制式市场进入模式正相关两个重要结果。因此,跨国经验能够通过出国实践获得,但这种经验在某种程度上受到自身国籍影响。人力资源管理实践旨在通过外派出国来获得国际经验的方式,还要认识到拥有这种经历的人不能替代高管团队中所有的外国国籍的人。     

治理结构与FDl股权进入模式研究述评

公司治理与跨国经营战略交叉点日益成为研究的热点话题。本文首先全面梳理了国内外学者关于FDI进入模式早期理论和实证研究文献,然后总结了近年来涌现的从母公司治理结构的微观视角以及东道国治理环境的宏观视角的研究,并在最后对治理结构与FDI进入模式研究未来发展方向进行了展望。     

A LONGITUDINAL STUDY OF THE COMPETITIVE POSITIONS AND ENTRY PATHS OF EUROPEAN FIRMS IN THE U.S. PHARMACEUTICAL MARKET

This paper combines the statistical insights of dynamic strategic group analysis with the qualitative richness of historical analysis to explore the modes of entry, expansion paths, and competitive postures of European firms in the U.S. pharmaceutical market. Patterns of entry and market development over a 20-year period are analyzed. The roles of strategic assets and competencies in determining both the entry strategy and the final competitive posture of these firms in the U.S. market are discussed.     

FOREIGN ENTRY,CULTURAL BARRIERS,AND LEARNING

This paper examines the longevity of foreign entries. Hypotheses are developed on the mode (start-ups vs. acquisitions) and ownership structure (wholly owned vs. joint ventures) in relation to cultural distance. The hypotheses are tested within a framework of organizational learning, using data on 225 entries that 13 Dutch firms carried out from 1966 onwards. Results show that the presence of cultural barriers punctuates an organization's learning. Cultural distance is a prominent factor in foreign entry whenever this involves another firm, requiring the firm to engage in ‘double layered acculturation.’ We also identify locational ‘paths of learning.’ The longevity of acquisitions is positively influenced by prior entries of the firm in the same country. Similarly, the longevity of foreign entries, in which the firm has a majority stake, improves whenever the expanding firm engaged in prior entries in the same country and in other countries in the same cultural block.     

AN EVOLUTIONARY PERSPECTIVE ON DIVERSIFICATION AND CORPORATE RESTRUCTURING: ENTRY,EXIT, AND ECONOMIC PERFORMANCE DURING 1981–89

This study proposes a theoretical perspective that firms engage in continuous search and selection activities in order to improve their knowledge base and thereby improve their performance. This general framework is applied to the context of corporate evolution. Entry and exit activities are understood as search and selection undertaken by the firm to improve their performance. One of the compelling features of this framework is that firms learn from their past entry experience and approach the next entry in a more focused and directed manner over time. Also, firms acquire additional knowledge from each entry event while applying their existing knowledge base. With a longitudinal (1981–89) data base on entry and exit activities of all publicly traded manufacturing firms in the United States, this study shows that applicability of the firm's knowledge base plays an important role in predicting which businesses a firm enters or exits. Firms sequentially enter businesses of similar human resource profiles and firms are more likely to divest lines of business of different profiles. Corporate-level analysis shows that such well-directed entry and exit contribute to the improvement of a firm's profitability.     

外资银行进入对我国银行效率影响的实证分析

本文选取我国银行市场上占主要地位的14家银行1994-2004年的面板数据,就外资银行进入对我国银行业效率影响进行了实证分析.实证结果表明:外资银行的进入使得国内银行的流动性、非利息收入、经营费用和资产收益率降低,并使其资产质量下降,风险增加,但是技术外溢效应以及对国内银行盈利性的影响并不显著.而且,金融业的对外开放对国有银行造成的冲击小于股份制银行.本文还根据实证分析结果,提出相应的政策建议.     

主导设计:市场进入壁垒理论新范式

在经济全球一体化趋势下,主导设计作为决定与控制市场进入壁垒的根源性壁垒,成为市场进入壁垒的新范式.为此,在当今新技术和新兴产业不断涌现的技术经济规范转换期,及时较早进入新技术系统,形成自我支持的技术体系和市场支撑网络,是后进企业和后起国摆脱大型跨国公司控制,成功实施进入跨越和实现赶超的根本路径和机会窗口.     

绿色壁垒的滥用与缺失--发达国家和发展中国家的博弈

绿色壁垒出现的间接原因是为了保护环境,维持可持续发展的需要,直接原因则是贸易保护主义所采取的新的贸易保护手段;基于该手段对于其运用主体有一定的要求,发达国家因此受益。但是基于该壁垒将是发展的大势,发展中国家要加快自身的改革发展,积极应对,将其带来的负面影响降到最低限度。