区域品牌建设探讨--温州案例研究

全球化条件下品牌竞争力日趋突出,本文在对比企业品牌、区域品牌、国家品牌的基础上,结合区域经济学、产业经济学等经济理论分析了区域品牌的特性,提出了发展区域品牌的必要性。“温州模式”下高速发展的温州民营经济带来了较强的区域品牌效应,这里以温州制鞋产业集群为例,对温州区域品牌建设进行了理论分析,并就相关影响因素进行了探讨。     

中国地区中小企业竞争力评价--对2003年规模以上工业中小企业的实证研究

随着中小企业在地区经济结构中发挥的作用日益增大,如何正确评价不同地区中小企业的竞争力状况显得尤为重要。本文认为,地区中小企业的竞争力可以通过区域影响力、经营运作力和成长发展力三方面显性指标来评价。通过构建的竞争力评价模型和相应的计量方法,我们检验得出了2003年度中国大陆30个省市自治区(西藏除外)竞争力指数及排名,并据此将各地区分为中小企业竞争力很强、较强、一般和较弱的地区。发现:各地区中小企业的竞争力与其所在地区的经济发展水平基本一致,呈现东高、中中、西低的格局。     

股权分置改革的效率及其影响因素

本文选取全面股改前40批939家公司作为有效样本,以超常收益率作为基础度量指标,利用事件研究法,探讨了上市公司股权分置改革的效率,通过对比不同批次、不同交易所和不同板块股权分置改革效率的差别,深入研究了股改效率的影响因素。研究结果表明:股权分置改革对证券市场和上市公司市场价值均产生了积极的影响。高质量公司较多的批次存在较高的超常收益率,深市股东平均要比沪市股东获得较高的超常收益,中小企业板的平均超常收益率要远远大于主板市场。     

中国企业盈利能力与竞争力

本文利用中国最新的统计数据对中国企业盈利能力现状及提升的原因进行了分析。本文认为,近几年我国工业企业的盈利能力有较大幅度的提高;并且,我国工业企业盈利能力的提升伴随了工业领域垄断程度的降低及进入壁垒的降低;除少数资源性垄断和行政性垄断产业（企业）外,总体上看,我国工业企业盈利能力的增强,确实是企业竞争力提升的表现,而非由于垄断程度的提高。中国工业企业盈利能力提升的重要原因：一是企业管理水平的提高;二是企业资产运营效率的提高;三是投资收益增加;四是职工工资的一部分转化成了企业利润。     

股权激励的市场反应及其内幕交易的实证研究

文章以2008年1月份前推出股权激励计划的67家公司为样本,采用事件研究法,对股价在股权激励计划方案公布前后21个交易日是否存在超常收益率进行了实证研究。实证结果表明:样本公司的股票在事件窗口内存在显著为正的超常收益率,市场对这一事件作出了正向的回应,而且超常收益率主要是由消息公布产生的,不存在消息的提前泄露和内幕交易。     

广西农业生态脆弱性评价及区划研究

［目的］随着经济的快速发展,我国各地区都面临着不同程度的农业生态脆弱性,通过研究特殊地形和气候下的农业生态脆弱性,有助于为农业生态环境的综合治理提供参考。［方法］文章以广西为例,通过构建评价指标体系,采用层次分析法和熵权法确定综合权重,通过构建综合评价模型对广西农业生态脆弱性程度进行评价,利用ArcGIS对生态脆弱性进行分级,以期探究广西农业生态脆弱性的空间分布情况。［结果］权重分析结果表明水蚀面积的权重值最高为0134,年平均降水量的权重值为0113,自然环境指标相对于农业生产和经济指标对农业生态脆弱性的影响更大。区划研究结果表明广西农业生态脆弱性区域大致可分为5个区域,分别是桂西峰丛洼地带、桂东山地丘陵地带、桂中低山丘陵地带、桂东北山地、桂南沿海丘陵地带。［结论］广西农业生态环境整体来看较为脆弱,处于轻度和中度脆弱等级,但生态环境问题仍不容忽视。为了改善农业生态脆弱性,政府应实行区域的联合防治,加大对农业生态环境的监督和治理,积极探寻生态、环保的农业发展方式,调整产业结构,改善农业生态环境的状态,促进广西农业的可持续发展。     

产业视角下环京津山区贫困县农业品牌建设路径研究*——以张家口市崇礼区为例

[目的]农业品牌建设是连接农业生产与市场消费的有效途径,是贫困地区特色农产品产销对接的重要抓手,在环京津贫困地区率先实现农业品牌建设的突破,示范意义重大。然而,针对贫困县的研究相对缺乏,农业品牌建设实践中脱离产业实际的问题比较常见,亟需路径探索。[方法]采用文献梳理、案例分析、实地和书面调研等方法,以张家口市崇礼区为例,对环京津山区贫困县农业品牌建设的现状进行分析,对路径与战略作出谋划。[结果]环京津山区贫困县的农业产业具有品质优势、错季优势和物流优势,受到资源短缺、投入不足、人才匮乏的限制,也面临居民消费升级、京津冀协同发展、产业扶贫等机遇。[结论]在产业视角下推进环京津山区贫困县农业品牌建设,应当重点实施品质农业发展行动,加强品牌营销,培育专业队伍,开展小而美、中高端、精准化的特色农业品牌建设。同时,建议上级有关部门在组织保障、政策倾斜、指导服务上给予有力支持。     

Cloud computing in high tech startups: evidence from a case study

ABSTRACT

This paper focuses on the implementation of cloud-based systems in startups to answer how and why hi-tech startups use cloud computing, an overlooked question to date. Thus, referring to an extended version of Ross and Blumenstein [2015. “Cloud Computing as a Facilitator of SME Entrepreneurship.” Technology Analysis & Strategic Management 27 (1): 87–101] framework, encompassing issues of context and culture following Spanò et al. [2019. “Context, Culture and Control: A Case Study on Accounting Change in an Italian Regional Health Service.” Journal of Management and Governance. doi:10.1007/s10997-019-09458-0], we analyse cloud adoption in startup firms and rely upon a case study of an Italian hi-tech startup. The case study allowed us to tap into the main issues relating to cloud implementation that is increased opportunities, reduced costs, scalability, access to global markets, and access to international venture capital. The results offer interesting insights to the literature on cloud computing, and also have some managerial implications in that they better unfold the effects played by context and culture.     

Internal brand orientation: conceptualisation,scale development and validation

Internal branding is increasingly acknowledged as a potential route to acquiring sustainable competitive advantage. However, to date no systematic attempt has been made to operationalise from an organisational perspective all imperatives for achieving brand internalisation. To address this omission, we introduce internal brand orientation as a new construct that provides a measurable and more succinct picture of internal branding. Following the literature in measurement theory, we report a series of complementary studies and develop a scale which comprises two dimensions: top management brand commitment and shared brand values. The new scale demonstrates strong psychometric evidence of reliability and validity, facilitating future research in the area. Findings can be used as a guidance by business executives in their effort to turn employees into brand ambassadors and motivate everyone in the organisation towards brand supportive behaviours.     

Economic impact of cruise activity: the case of Barcelona

ABSTRACT

This article shows the methodology and the main figures of the local and regional economic impact generated by cruise activity. This article is pioneering in combining different issues: estimating the impact of the cruise port activity, presenting these impacts disaggregated at a sectoral level, using a rigorous methodology and carrying out extensive fieldwork. It is demonstrated that all sectors, not just traditional tourism-related sectors, benefit from cruise tourism. In order to test and apply our methodology we focus the analysis on the Port of Barcelona, which has become the leading cruise port in the Mediterranean area.