Internal brand orientation: conceptualisation,scale development and validation

Internal branding is increasingly acknowledged as a potential route to acquiring sustainable competitive advantage. However, to date no systematic attempt has been made to operationalise from an organisational perspective all imperatives for achieving brand internalisation. To address this omission, we introduce internal brand orientation as a new construct that provides a measurable and more succinct picture of internal branding. Following the literature in measurement theory, we report a series of complementary studies and develop a scale which comprises two dimensions: top management brand commitment and shared brand values. The new scale demonstrates strong psychometric evidence of reliability and validity, facilitating future research in the area. Findings can be used as a guidance by business executives in their effort to turn employees into brand ambassadors and motivate everyone in the organisation towards brand supportive behaviours.     

Economic impact of cruise activity: the case of Barcelona

ABSTRACT

This article shows the methodology and the main figures of the local and regional economic impact generated by cruise activity. This article is pioneering in combining different issues: estimating the impact of the cruise port activity, presenting these impacts disaggregated at a sectoral level, using a rigorous methodology and carrying out extensive fieldwork. It is demonstrated that all sectors, not just traditional tourism-related sectors, benefit from cruise tourism. In order to test and apply our methodology we focus the analysis on the Port of Barcelona, which has become the leading cruise port in the Mediterranean area.     

How emotional labor affect hotel employees’ mental health: A longitudinal study

The current study aims to examine the longitudinal effects of emotional labor on the mental health of hotel employees based on the Allostatic Load and Conservation of Resources theories. Four waves of data were collected from 534 hotel interns in an eight-month period. Latent growth modeling and lagged path analysis were used to analyze the time-series data. The study results indicated that hotel employees experienced increased anxiety and depression within the first three months of their new jobs. Surface acting increased employees' anxiety and depression. Interestingly, deep acting decreased employees' anxiety and depression in the short run but increased their anxiety and depression in the long run. Emotional exhaustion explained the double-edged effect of deep acting on mental health. The study results provide meaningful implications for hotel managers in workplace stress management and employees’ mental health improvement.     

Creating a competitive advantage in the global flight catering supply chain: a case study using SCOR model

Flight catering is a complex food service industry that caters to a wide range of airlines. Meals provided to passengers are a measure of in-flight service on an airplane. In the case of the airline industry, flight catering companies are responsible for preparing the meal that flight crews serve it at a voyaging altitude. This case study examines Emirates Kitchen Flight Catering (EKFC), a jointly owned entity of Dubai Civil Aviation (10%) and the Emirates Group (90%). Based on existing literature, international archival reports, company publications and participant observations of EKFC, the paper examines how EKFC reached the top of the catering supply chain by offering the best-in-class quality services and food to its passengers. The paper addresses the persistent growth of EKFC’s operations and investigates relevant strategies that reinforce EKFC’s fundamental competencies through the application of Supply Chain Operations Reference framework. Offering a combination of on-board excellence, quality, and fresh and delicious food while controlling costs across the supply chain is an important differentiator of EKFC’s flight catering business, thereby setting a benchmark for other businesses.     

Corporate social responsibility before CSR: Practices at Aluminium du Cameroun (Alucam) from the 1950s to the 1980s

Abstract

Aluminium du Cameroun (Alucam) was set up in 1957 as a subsidiary of the French aluminium group Pechiney. Since its creation, the Alucam plant has systematically applied policies that simultaneously integrate economic, social and environmental aspects. The originality of our contribution is that we describe a case where the three elements that make up corporate social responsibility (economic, social and environmental) are intertwined. Although this combination of elements had not formally materialised at the time, the case examined shows early awareness – comparatively ahead of its time and relatively well combined between the 1950s and the 1980s – of the three dimensions of corporate social responsibility.     

On becoming a sociomaterial researcher: Exploring epistemological practices grounded in a relational,performative ontology

What is the role of the researcher in a world that is continuously enacted and reconfigured in sociomaterial practices, a world in which subject and object, structure and agency, body and mind, knower and known, are assumed to be ontologically inseparable? In this article, I explore this question by drawing on my own experiences of reconsidering essentialist and representationalist assumptions, and becoming a sociomaterial researcher. My exploration draws on my experiences of conducting a qualitative longitudinal case study at the Swedish Migration Board. Specifically, I show what it can mean to ‘invite materiality’ into interviews, examine the conditions of possibility to become in certain ways by tracing the genealogy of practices, and engage with data relationally rather than categorically. By accounting for my experience of working through these practices, I aim to develop and articulate an understanding of what the ontological position underlying a sociomaterial approach implies for epistemology, and of how we can act (or, rather, intra-act) more creatively and responsibly as sociomaterial researchers. Moreover, I highlight differences in the kinds of knowledge that a sociomaterial approach grounded in relational and performative onto-epistemologies, as opposed to a socio-material approach, grounded in critical realism, produce about the unfolding of organizational practices—specifically, the practices unfolding in the reception area of the Swedish Migration Board. The paper contributes to the current debate on sociomaterial approaches, and in particular to the development of practices available to draw upon for researchers taking a sociomaterial approach.     

Radicalness of blockchain: an assessment based on its impact on the payments industry

Blockchain is receiving considerable attention among practitioners and academics. However, a detailed analysis investigating how the impact of blockchain is going to unfold is still missing. Our article sets out to assess the radicalness of blockchain at an early stage of its development and substantiates the analysis with evidence from the payments industry. We start by distilling five key aspects of radical innovation from extant literature. Our analysis of blockchain then focuses on the payments industry, which represents a major business field of banking and the cradle of this technology. The results of a Delphi study provide 17 statements about the current development of blockchain. The statements deliver insights into the impact of blockchain on the payments industry and reveal the radicalness of the technology. Based on these insights, we investigate how blockchain affects the five key aspects of radical innovation and develop contributions from an innovation management’s perspective.     

Improving collaboration between large and small-medium enterprises in automobile production

ABSTRACT

Inter-organisational collaboration is important for achieving qualitative and quantitative performance improvement in the global competitive environment. In particular, the extent of collaboration between the mother company and its suppliers is important for the profitability and sustainability of a company in the automobile industry, which is carried out using a customisation and order production system. As a result of the empirical analysis in this study, the collaborative information sharing cycle is shortened and the collaborative information sharing scope is widened. Therefore, the level of collaboration is improved by constructing an IT collaboration system.     

Towards a maturity model for big data analytics in airline network planning

The evaluation, acquisition and use of newly available big data sources has become a major strategic and organizational challenge for airline network planners. We address this challenge by developing a maturity model for big data readiness for airline network planning. The development of the maturity model is grounded in literature, expert interviews and case study research involving nine airlines. Four airline business models are represented, namely full-service carriers, low-cost airlines, scheduled charter airlines and cargo airlines. The maturity model has been well received with seven change requests in the model development phase. The revised version has been evaluated as exhaustive and useful by airline network planners. The self-assessment of airlines revealed low to medium maturity for most domains. Organizational factors show the lowest average maturity, IT architecture the highest. Full-service carriers seem to be more mature than airlines with different business models.