Relationships among consumer vanity,gender, brand sensitivity,brand consciousness and private self‐consciousness

The purpose of this study was to examine relationships among consumer vanity, gender, brand sensitivity, brand consciousness and private self‐consciousness within a context of social comparison theory. The four dimensions of consumer vanity are concern for and positive view of physical appearance and concern for and positive view of achievement. Participants were 400 college students (284 women; 116 men). Participants above the median in three of the four dimensions of vanity (except vanity achievement view) were more sensitive to and more conscious of brand names. Participants above (vs. below) the median in vanity achievement view scored higher on private self‐consciousness. Women scored higher on brand sensitivity, brand consciousness and private self‐consciousness than men. There was a significant correlation between brand sensitivity and brand consciousness. Results support the notion that consumers’ decisions, especially regarding brand names, may be guided by vanity‐related concerns and views.     

Delivering International Management Education in China Using Tutored-Video Instruction Technology

ABSTRACT

This paper presents the results of a study of classroom performance and student attitudes of (on-site vs. the off-site) students enrolled in a distance education international management program leading to a MBA degree. The program was developed by the McLaren School of Business at the University of San Francisco and involves two large Hong Kong-based Chinese corporations. The off-site students of this distance education took classes at Hong Kong, Beijing, Shenzhen, and Guangzhou via Tutored-Video Instruction methodology. The students were highly satisfied with the program and its delivery. However, their performance was less than anticipated.     

Educational Marketing in the Latin American Context: An Executive MBA Case

ABSTRACT

This paper provides Latin American Executive MBA students' approaches to studying, achieving profile, preferences and perceptions of instructional methods used in teaching marketing courses and educational marketing segments based on their preference ranking of instructional methods and approaches to studying. Results indicate that, in general, these students have a strong need for excellence, and for gaining status with experts. Their approach to studying is directed first at understanding what they learn, and then at doing well in their courses. Results also indicate that such students strongly prefer courses using participative instructional methods, such as case studies, to the instructor-dominated lecture method. Thus, there appears to be a gap between the types of instructional methods now being emphasized in MBA classrooms and the methods preferred by the students. These students can be placed into four distinct segments, namely Technology Sophisticated Learners, Academic Success Seekers, Degree Seekers and Instructor-Oriented Learners. Managerial implications from the results are drawn both for the administrators and for the faculty members teaching in an EMBA program.

RESUMEN. Este estudio ilustra el enfoque do los estudiantes latinoamericanos de MBA Ejecutivo sobre las materias de estudio, trazado de un perfil, preferencias y percepción de los métodos de enseñanza utilizados en los cursos de mercadeo y mereadeo educacional en base a sus preferencias, que se utilizaron para desarrollar un sistema de clasificación de los métodos y enfoques de la enseñanza y el aprendizaje. De acuerdo a los resultados, los estudiantes sienten una gran necesidad de alcanzar la exceleneia, y de adquirir renombre junto a los expertos. Ellos encaran sus estudios eonsiderando prioritaria la función de comprender lo que aprenden, y tienen como meta secundaria el obtener buenos resultados en sus cursos. Además, los resultados también indican que estos esludiantes prefieren claramente usar métodos de enseñanza participativos–tales como los estudios de caso–al método disertivo dominado por el profesor. Consecuentemente, nos parece que existe una brecha entre los métodos de enseñanza que se están implementando en las salas de aulas de los cursos de los MBA, y los métodos preferidos por los alumnos. Estos estudiantes pueden dividirse perfectamente en cuatro segmentos, o sea, Estudiantes de Tecnologías Sofisticadas, Buscadores de éxito Académico, Buscadores de Diplomas y Estudiantes Orientados por el Instructor. En el estudio trazamos las implicancias administrativas inherentes a estos resultados, así como para los docentes que están enseñando el programa EMBA.

RESUMO. Este trabalho apresenta a visão de estudantes do MBA Executivo da América Latina, em relação ao estudo, à formação do seu perfil, às preferências e às percepções dos métodos didáticos utilizados nos cursos de marketing e nos segmentos educacionais dc marketing, baseados no ranking de suas preferências pelos métodos didáticos e pelas abordagens do estudo. Os resultados indicam que, em geral, estes estudantes buscam rigorosamente a excelência e a conquista de status através de especialistas. A sua abordagem do estudo está direcionada. primeiramente, ao conhecimento e, em segundo lugar, ao sucesso do seu desempenho. Os resultados também indicam que tais estudantcs preferem nitidamente os cursos que utilizam o método didático participativo, como o estudo de casos, ao método de ensino tradicional expositive Assim. parece haver uma lacuna entre os tipos de métodos didáticos atualmente sendo enfatizados nas aulas de MBA e entre os métodos preferidos pelos estudantes. Estes alunos podem ser classificados em quatro segmentos distintos: Aprendizes da Alta Tecnologia, Perseguidores do Sucesso Acadêmico, Perseguidores de Títulos e Aprendizes Orientados por Instrutor. As implicações gerenciais, a partir dos resultados, são delineadas tanto para os administradores quanto para os membros do corpo docente que ensinam no programa de MBA Executivo.     

高管机会主义品行与公司信息披露决策

文章构建相应策略识别了高管机会主义品行,并探究其对公司信息披露决策的影响。研究结果表明,高管的机会主义品行会显著增加公司信息披露违规、真实盈余管理行为;提升公司选择非国际"四大"会计师事务所的概率,并支付更高的审计费用。随着高管机会主义水平上升,公司更有可能作出上述决策。进一步地,国有产权能在一定程度上抑制高管机会主义品行对信息披露质量的负面影响,却显著增加了公司应计盈余管理;当高管机会主义水平较高时,国有产权也无法发挥有效治理作用。从经济后果看,高管的机会主义品行能被资本市场识别,并显著减损公司未来价值。     

社会资本与超额在职消费：激浊扬清还是推波助澜

作为企业治理的重要问题之一,代理成本诱发超额在职消费引起各界广泛关注。文章以2007—2019年A股上市公司为初始样本,考察我国各省(自治区、直辖市)社会资本水平差异对超额在职消费的影响。研究表明,社会资本显著提高了超额在职消费,起到推波助澜的负面效用;进一步研究表明,公司治理水平维度上通过提高机构投资持股比例、短期债务融资比例及扩大独立董事比例和监事会规模均能抑制社会资本加剧超额在职消费的负面效用,公司治理环境维度上通过强化企业内部治理环境、加快市场化进程亦能削弱社会资本对超额在职消费的"推波助澜"。以上结论为社会资本利弊之争提供有益补充,亦凸显非正式制度与正式制度的治理替代效应,同时为企业完善内部治理水平及政府优化制度环境与规则治理以抑制社会资本负面效用提供一定借鉴。     

The time-to-maturity pattern of futures price sensitivity to news

This paper examines the effect time-to-maturity has on how sensitive futures prices are to news flows. Unscheduled daily news flows that relate to the underlying asset of a futures contract are related to the daily realized volatility of futures to calculate a price-news sensitivity ratio. The observed pattern follows an inverted U-shape relationship and has a bearing on whether the maturity effect will be noticeable in a futures contract. This paper also shows that by examining the peak-to-maturity of the price sensitivity to news pattern, it is possible to better identify which contracts are more likely to yield higher volatility.     

金融科技创新与缓解企业融资约束问题研究——基于金融科技指数测算与实证分析

金融科技进入快速发展轨道,为解决我国企业融资难提供了新的思路。本文选取2012-2018年我国除金融业、房地产业的沪深两市A股企业微观年度数据为研究样本,构建现金—现金流敏感性检验模型,分析了金融科技对融资约束的影响。研究结果表明:我国企业存在着不同程度的融资约束问题,金融科技可以有效缓解企业面临的融资约束。最后,从运用金融科技打造企业融资新生态、建立多层次的金融科技风险防范体系和重视金融科技产业的技术创新以及国际监管合作三个方面提出了相应的政策建议。     

A taxonomy of prestige-seeking university students: strategic insights for higher education

This study explores the importance of psychographic characteristics as potential segmentation bases in the higher education sector. In particular, we develop a taxonomy of university students based on their achievement orientation and prestige sensitivity. The study analyses the survey data obtained from 948 respondents using cluster analyses and multiple analysis of variance (MANOVA), indicating interesting findings. Three distinct clusters emerge, namely Strivers, Modest Achievers and Prestige-seeking Innovators. Findings reveal that Prestige-seeking Innovators have a more positive attitude towards the university, whereas Strivers have the strongest sense of regret over their decision to enrol at their current university and would seize the opportunity to enrol in a more prestigious university. The taxonomy is highly relevant to marketers of higher education institutions as it gives insights into potential bases for segmentation, positioning and communication strategies targeting the specific characteristics of each segment.     

Determinants of organizational performance: some implications for top executive leadership in Korean firms

ABSTRACT

Leadership, although commonly assumed to be greatly significant, is not typically studied in terms of structural characteristics accounted for in organizational performance. The effect of top executive leadership is explored here as a key factor that reflects organizational characteristics by offering a new framework and presenting an empirical test of Korean business firms. This research can be possibly made by focusing on the size of the leadership which explicates the difference between structural, resource and contextual variables in organizations. The multivariate regression analysis shows that firm size, leadership, debt and export significantly affect organizational performance, as measured by net income. The mechanism of Korean business firms needs to readjust to the new environment for organizational performance.