Age and organizational identification: empirical findings from professional sports

Although identification is critical to organizational survival, knowledge on how identification changes and evolves over time is still limited. Not only can tastes and choices vary across both social context and time, but individuals can change or choose their identity, as well as their ideals, group loyalty and/or social category. Hence, in this letter, we examine the relation between organizational identification and age using five large sports consumer surveys as a snapshot of the age distribution of team identification. Our results provide evidence of robust U-shaped age profiles, with a probable turning point in the 40s.     

电站引风机驱动方式的分析研究

本文通过技术经济比较,论证了使用工业汽轮机拖动引风机在电厂中应用的可行性。基于350MW等级火电机组的实际设计数据,进行收益分析计算,可以节省年费用260万元,标煤按照375元/吨,投资回收年限约为8年。可以有效提高电厂的经济效益,实现节能降耗。     

阶梯电价的政策效应分析——一项实验研究

基于武汉35名在校学生在使用空调还是使用吊扇之间进行选择的实验数据,本文估计了电力消费的影响因素和阶梯电价的政策效应。回归结果显示,女性使用空调更多;与本科生相比,研究生使用空调的时间更少;家庭出身与使用空调时间显著负相关,家庭出身不是农民的学生使用空调时间多于家庭出身为农民的学生;在未实行阶梯电价时,家庭富裕程度与使用空调时间的显著正相关,但实行阶梯电价后,家庭的富裕程度不会显著影响学生使用空调的选择。基于上述实证检验结论,本着建设资源节约型社会的目的,本文提出了相应的建议。     

变频调速技术在粮食干燥系统中的应用

分析了风机的风量Q、风压H、轴功率P与转速n之间的关系,阐述了变频调速技术的节能原理、节能效果和特点,介绍了变频调速技术在我国粮食干燥系统中的应用现状,并提出了变频调速技术在我国粮食行业应用的合理化建议。通过变频调速技术在粮食干燥系统中的应用,证实了变频调速技术在节能降耗、粮食减碎、提高自动化水平等方面具有显著优势,应用前景广阔。     

意见领袖粉丝数量对品牌声誉的影响研究

研究旨在探讨粉丝经济的有效性。基于社会网络理论,采用实验法研究意见领袖粉丝数量对品牌声誉的影响。结果表明,意见领袖粉丝数量正向影响品牌声誉,相比较少粉丝,较多粉丝意见领袖发言带来的品牌声誉更高,且权威感知在粉丝数量对品牌声誉的影响中起中介作用。但该影响仅在意见领袖-品牌契合度高时有效,当意见领袖-品牌契合度低时,粉丝数量正向影响权威感知,但品牌声誉却无明显差异。结论丰富了社会网络理论,完善了意见领袖粉丝研究,为企业利用意见领袖进行品牌宣传提供建议。     

进口大豆保水降温通风的方法与技术研究

通过采用离心风机和混流风机对进口大豆进行保水降温通风试验,总结了离心风机具有降温速度快、用时短的特点,混流风机具有降温均匀、水分损耗少、节约能源等特点。     

There goes my hero again: sport scandal frequency and social identity driven response*

Abstract

With sport scandals reported frequently in the media, it is important to understand how associated stakeholders are affected. In the current work, we investigated the impact of off-field sport scandal on key stakeholders (the sport, implicated team, sponsor brand), and the roles played by team identification and scandal frequency. A 2 (fandom) × 3 (scandal frequency) between-subjects quasi-experiment examined responses to scandal news stories. Ingroup fan attitudes became less favorable toward all stakeholders following scandal, especially when it was described as repeat behavior. This differed to outgroup fan attitudes, which became less favorable toward the sport, but were generally negative and stable for other stakeholders, irrespective of scandal frequency. Respondents were willing to attribute responsibility to particular perpetrators rather than the team, and tended to endorse sponsorship continuation simultaneously with perpetrator removal/sanction. Findings have strategic implications for those involved in sponsorship, sport marketing, and sport management.     

轴流风机在高大平房仓通风降温中的应用

实仓通风降温的试验表明:通过仓内风网的改造,与离心风机通风降温相比,利用小功率轴流风机能够在一个通风周期粮食水分减量少损失0.1%～0.2%,单位能耗降低了0.01 kW.h/℃.t以上,达到减少粮食水分损失和降低单位通风能耗的目的。同时,通风口改进后,气密性更好,固定轴流风机操作更简单。     

600 MW火力发电厂湿法烟气脱硫系统增压风机的技术经济比较

介绍了600MW火力发电厂湿法烟气脱硫系统中增压风机的选择方法,从技术性、经济性、运行可靠性及维护的方便性等方面对增压风机采用动叶可调轴流风机与静叶可调轴流风机进行了综合比较。得出的结论是湿法烟气脱硫系统增压风机在设计时最好考虑采用动叶可调轴流风机,其优点是风机的工作范围大,能在低负荷点上保持稳定运行,初始投资低等。只有在燃料灰份大而除尘效果又不理想时考虑采用静叶可调轴流风机。     

New measure of brand equity status of a basketball club

ABSTRACT

“Brand Status” is defined as a measure that examines the equity “health” and “strength” of a brand in each stage of the brand value chain. A six-stage brand value chain model was developed where Stage I highlights the marketing efforts of the brand equity building; Stage II focuses on the customer’s attitudinal mind-set; Stage III describes actual customer behavioral outcomes (such as attachment and commitment); Stage IV refers to the strength of the brand and its relative advantage in the marketplace (such as brand preference, re-purchase, and premium pricing); Stage V reflects the company gains in sales and profits and the last, Stage VI refers to financial value of the brand for shareholders. Analyzing data obtained from 1,330 fans of basketball clubs gave sufficient evidence to propose a “new” model that can be used to estimate the value scores of the brand’s equity status for each of the various stages in the model and provide the brand’s total brand equity status score.