Factors that influence the consumption of food outside the home in Brazil

The food sector has taken on an unprecedented dynamism in recent years. The processing and distribution of food, although heavily influenced by tradition, have seen intensive innovations, leading to changes in the way individuals consume. One of these changes is the consistent growth of the habit of eating outside the home. Consuming food outside the home involves a number of practices such as eating at commercial establishments that specialize in food (restaurants, fast food restaurants and snack bars) and those that offer food as a part of their services (hotels, in‐flight meals), and non‐commercial alternatives such as the homes of family and friends. In order to describe the eating habits of consumers in the town of Lavras in Minas Gerais State, Brazil, especially when it comes to eating outside the home, a quantitative study was conducted, with 413 questionnaires being distributed by convenience sampling. Among the main results are: (a) a search for variety as a motivator for eating outside the home; (b) convenience as an important element on many occasions of consumption; (c) more intensive consumption and more favourable attitudes towards eating out on the part of younger people, people with higher incomes, no children and a higher degree of schooling; (d) importance of paying for food by the kilo. When compared with a study conducted in England, important similarities were identified in socio‐demographic influences, although the cultural factors are notable when it comes to dishes and the types of eating establishment. The growing habit of eating out has therefore become a worldwide phenomenon, but with cultural and regional differences that have led to different rhythms in terms of change and the way food is supplied. The recovery of embedded cultural habits, with increased value being given to slow food, traditional dishes and tradition itself, appears to co‐exist with a productivity model of food courts, pasteurization and accessible prices. The occasion for consumption, which may be understood as the dichotomies of ‘weekday versus weekend’ or ‘convenience versus leisure’, is an important element that influences consumer behaviours. The undertaking of a cross‐cultural comparative study can be seen as an important step in this field of research.     

基于多元线性回归的装饰工程快速估价模型

针对目前装饰工程陕速估价方法的不足，以及装饰工程造价组成的特点，建立一种基于多元线性回归的快速估价新模型。以住宅类建筑为例，建立其多元线性回归模型，结合SPSS软件对样本分析，结果表明，其线性回归模型显著，同时，内墙、外墙、楼地面和窗的回归系数也非常显著。通过计算回归值与实际值的误差，发现误差比较理想，该模型具有很好的实用价值。     

服装设计的环境制约

服装设计的基本出发点就是两个适应：使服装适应环境、适应使用者。环境会持续性地发生变化，而作为使用者的自然人则是相对稳定的因素。对环境诸因素的准确把握与适应是服装设计成功的关键。     

快速城市化地区社区的社会结构特征——以深圳市五联社区为例

通过对深圳市五联社区社会状况的实地访谈和定量调查,对快速城市化地区社区的社会结构状况进行了研究,力求揭示快速城市化地区社区社会结构运作的基本特征,以深入推进城市化工作,建设和谐社区.     

The Ethics of Counterfeiting in the Fashion Industry: Quality,Credence and Profit Issues

One of the greatest problems facing luxury goods firms in a globalizing market is that of counterfeiting. The purpose of this paper is to analyze the different types of counterfeiting that take place in thefashion industry and the ethical issues raised. We argue that the problem partly lies in the industry itself. Copying of designs is endemic and condoned, which raises several ethical dilemmas in passing judgment on the practice of counterfeiting. We analyze the ethical issues in a number of different types of counterfeiting encountered in the fashion industry. We conclude with some observations on the general implications for ethics in intellectual property rights.     

Exit from the high street: an exploratory study of sustainable fashion consumption pioneers

In today's fashion system, dominated by business models predicated on continual consumption and globalized production systems that have major environmental and social impacts, the consumption of ‘sustainable fashion’ takes on an almost paradoxical quality. This paper explores this paradox by focusing on a previously under‐researched group of consumers – ‘sustainable fashion consumption pioneers’ who actively engage and shape their own discourse around the notion of sustainable fashion consumption. These pioneers actively create and communicate strategies for sustainable fashion behaviour that can overcome the nebulous and somewhat paradoxical reality that sustainable development in the fashion industry presents. Specifically, we use passive netnography and semi‐structured interviews to illuminate the role of motivational and contextual factors that help shape these consumers' definitions of sustainable fashion including such key behaviours as purchasing fewer garments of higher quality, exiting the retail market, purchasing only second‐hand fashion goods and sewing or upgrading their own clothing. Central to much of these behaviours is the notion that personal style, rather than fashion, can bridge the potential disconnect between sustainability and fashion while also facilitating a sense of well‐being not found in traditional fashion consumption. As such, our research suggests that for these consumers sustainability is as much about reducing measurable environmental or social impacts as it is about incorporating broader concepts through which to achieve goals beyond the pro‐environmental or ethical.     

浅谈韩国时装的设计特点——以女装为例

在我国服装设计方向发展不断成长的今天,韩国的服装行业却已经十分的成熟,并且因其鲜明的设计风格在我国市场上引起了广泛关注和认可,究其热度不减的原因,主要取决于其独特风格定位和巧妙的设计手法。本文通过对韩国设计师的作品从适合亚洲女性体形的服装款式,多变的色彩对比模式,材料和风格的混搭等多方面进行分析研究,归纳韩国时装的设计特点为我国服装设计风格的形成起到启迪、参考和辅助的作用。     

Marketing mix and customer equity of SPA brands:Cross-cultural perspectives

Globalization has substantially transformed the fashion industry. Firms that conduct innovative marketing campaigns for SPA brands, also known as fast fashion, are operating worldwide. Because SPA brands tend to have short trend cycles, corporate profitability is sensitive to consumers' attitudinal changes. The authors of this study establish a theoretical framework by examining research trends related to customer equity at home and abroad by delving into the current state of global SPA brands, defining customer equity, developing customer equity measurements, and conducting empirical analyses. This study uses structural equation models to analyze corporate marketing activity effects on customer lifetime value through brand attitude. Although earlier studies identify customer equity as driving value equity, brand equity, and relationship equity, the authors introduce social network equity as another driver.     

用于高动态目标探测雷达的相位编码脉冲压缩技术

为避免多普勒频移对相位编码信号脉冲压缩处理的影响,提出了利用已知脉冲编码序列对回波信号进行逐符号共轭点乘的脉冲压缩方法,将对齐的回波信号转换为单频信号,并利用傅里叶变换实现信号能量的积累。理论分析与计算机仿真表明,多普勒频移对脉冲压缩性能无影响。该方法适合于应用到对高动态目标进行探测的雷达系统中。     

苹果强势品牌构建策略探析

强势品牌对提高顾客心理满足与体验,形成品牌忠诚有重要作用。苹果公司通过开发人性化的时尚创新产品,引领着时尚潮流;通过在产品、性能、UI(操作系统)、渠道等方面的差异化;通过运用恰当的营销手段和策略:采取上市前的创新饥饿式营销策略、病毒式网络营销和体验营销相结合的策略,所有这些有效的构建强势品牌的措施,值得中国企业学习。