西式快餐连锁店在乌鲁木齐市的发展现状

文章通过分析西式快餐连锁店＂肯德基＂＂德克士＂成功进驻乌鲁木齐市的原因、发展现状以及所面临的竞争,指出西式快餐连锁店在乌鲁木齐市具有较好的发展前景。     

Transforming Business Models in Fast-Emerging Markets–Lessons from India

There is a need for understanding the entrepreneurship and business models in the emerging economies, especially the fast-expanding ones, from a different perspective as compared to the developed economies. The consistent gross domestic product (GDP) growth rate, significant socioeconomic potential, untapped needs of the population, and economic growth potential in the fast-expanding emerging economies like the BRIC nations (Brazil, Russia, India, and China) have changed the paradigm for investment, thereby creating a new economic development reality and focus for the global companies. However, achieving success in these emerging markets has its own unique mix of challenges. This requires a transformative and innovative mind-set toward conceptualization of a working business model that can fit into the reality of the socioeconomic and cultural challenges of these emerging markets. Further, the business model changes and alignment in these emerging markets require closer analysis and understanding of the global trends as well as ability to leverage the emerging technologies and linkages. The objective of this article is to explore the magnitude of opportunities and emerging business models transforming the socioeconomic landscape in fast-expanding emerging markets. In doing so, the article attempts to provide an overview of the emerging business model typologies and patterns that will enable the global companies to make better-informed decisions and build their presence in the fast-expanding emerging markets. © 2015 Wiley Periodicals, Inc.     

Crowdfunding as a Fast-Expanding Market for the Creation of Capital and Shared Value

This article explores the fast-expanding market of crowdfunding − a market that will have created over $62 billion in new capital, primarily for entrepreneurs and small and medium-sized business enterprises (SMEs), by the end of this year. We will look at the history of crowdfunding, the main drivers of the current market, the various platforms and business models, and the rapid and exponential growth of the market. We will discuss the importance of the concept of “shared value” in the development and evolution of this market, and look more closely at the United States’ current economy and how the mechanism of access to capital has been disrupted since the financial crisis. We will examine the premise that crowdfunding is the “crowd's” (anyone other than the top 1%) way of responding to this disruption and creating new capital. © 2015 Wiley Periodicals, Inc.     

应用于FFT处理器的新型串接CSD常数乘法器设计

快速傅里叶变换(FFT)广泛应用于正交频分复用(OFDM)系统的调制与解调中。FFT的输出需要输入序列与旋转因子(TF)进行复数乘法运算，由于正则有符号数(CSD)常数乘法器实现简单、硬件开销小，常用于此类复数乘法运算，但随着旋转因子常数值个数的增加，其硬件开销会成倍增长。为了降低硬件开销，利用参数分解减少常数值个数的方法，提出了一种新型串接CSD常数乘法器。仿真结果显示对比常用的布斯乘法器，该新型串接CSD常数乘法器设计方案实现与旋转因子Wi128、Wi256以及Wi512进行复数乘法运算的硬件资源消耗分别减少41%、34%和25%。     

可实时更新任意函数和图形波形的发生器IP核设计

基于直接数字频率合成（DDS）原理、可编程片上系统（SoPC）技术和Avalon总线规范，结合软件编程技术，设计了一个通过PC软件可实时产生任意函数表达式波形和人工图形绘制波形的任意波形信号发生器。该信号发生器包括具有独特调制方法及多功能DDS IP核设计、用于通信控制接口的Nios II软件设计和函数波形产生与图形波形编辑的PC软件与界面设计。给出了4种设计波形与实际输出波形的测试验证结果。在该信号发生器运行时，通过PC端上位机软件可十分方便且实时地更新波形，并通过函数方式与图形方式相结合，真正实现任意波形信号的产生。     

肯德基员工培训的经验与启示

餐饮企业的竞争是"人才"的竞争,而人是各项生产要素中最核心的主要因素,员工的培训是人力资源管理中的重要内容。培训与保持企业的核心竞争力,很大程度上取决于餐饮企业是否有一支其素质、能力与企业的长远发展战略和战略目标要求相适应的团队。本文根据对肯德基员工培训的研究,特别是关于新员工培训做了详细而具体的介绍与分析,概括了肯德基培养人才的方法与模式以及相关具体操作流程。分析了我国企业员工培训工作存在的问题,然后对如何增强我国餐饮企业员工培训工作的有效性提供了相应的政策建议。为企业的竞争力提供启示。     

谈谈园林绿化工程中草坪养护及管理

在园林绿地中草坪起着净化空气、防暑降温、吸附尘土、减弱噪声的作用,能保护环境,维持生态平衡。文章针对草坪的养护管理做了一下分析介绍。     

关于《数字换位差值速算法》的研讨

为了更好地掌握速算的技巧,将《数字换位差值速算法》做进一步研讨。     

新疆民族式快餐业连锁经营模式分析

随着新疆经济的发展、人们生活水平的提高和生活节奏的加快,快餐业得到不断发展和壮大。快餐业的连锁经营方兴未艾,但作为连锁形式之一的特许连锁,受到快餐业内部支撑体系及外部环境的制约,必须有效选择,不可盲目实行。     

Brand Personality of Global Quick-Service Restaurants in Emerging and Developed Markets: A Comparative Study in Brazil and the U.S.

This study aimed to determine the dimensions of the personality of global quick-service restaurant brands perceived by young consumers in the U.S. and Brazil, and whether these dimensions showed similar configurations in both countries. A survey was carried out with two QSR brands (McDonald's and Subway). Data analysis utilized exploratory and confirmatory factor analysis. The study identified five personality dimensions for each of the brands studied in each country. Results support the proposition that global brands can carry a common meaning across nations, but also that certain local nuances of brand personalities can differ.