Gender Differences in Service Quality Expectations in the Fast Food Industry

Abstract

Services marketers can influence the evaluation of service quality by “managing” customer expectations. Expectations can also provide insights into market segmentation strategies. Gender is often used as a segmentation variable since it is easily identifiable, accessible, and profitable. The purpose of this study was to examine if there are any gender-based differences in the expectations of service quality in the fast food industry. Hypotheses on gender differences in expectations were tested by an ANOVA, where the composite scores of each of the five dimensions of fast food service were used as dependent variables. The expectations of women were significantly higher than men in four of the five dimensions of fast food service quality.     

基于K空间的核磁共振快速成像技术

磁共振成像技术已经成为现代临床医学影像检查的重要手段之一,而传统的成像手段的主要缺点是其成像速度太慢。文章主要阐述了半傅里叶成像、平行成像以及压缩传感成像的基本原理,从而展现MR快速成像技术巨大的应用价值和研究价值。     

快速消费品农村市场营销策略研究

本文首先分析了快速消费品和农村市场特点,指出快速消费品发展农村市场的必然性,强调在重视农村市场调研的基础上,结合农村市场消费特点,制定出适合快速消费品农村市场的营销策略。     

一种新的快速视频图像边缘检测算法

一般常用的边缘检测算法计算量较大，对细小边缘检测效果较差，不适合实时边缘检测系统。针对这一问题，本文提出一种连续分割的快速边缘检测算法：从相互垂直两方向分割梯度图像，提取截面曲线极大值获得图像边缘，使用形态学梯度，检测出细小的图像边缘。实验结果表明此算法较Canny等经典算法减少了计算量，提高了边缘检测精度。     

激光仿型快速测量系统的设计开发

文章介绍了应用激光仿型开发快速测量系统的设计过程及其相关的关键技术,并就该技术中的难点进行了引导性分析     

中外连锁快餐企业品牌形象的比较研究——以麦当劳与真功夫为例

本文对国外和中国本土的快餐企业品牌形象进行比较,以美国麦当劳与中国真功夫为例,通过对企业形象、消费者形象、产品及服务形象的对比,从中借鉴世界著名快餐品牌麦当劳的品牌形象成功经验,提出增强我国本土快餐企业品牌形象的对策,这对中国本土快餐企业的发展具有重要意义。     

Response to Vuori and Vuori's commentary on “Heuristics in the strategy context”

We recently introduced a research program on how firms can effectively capture fleeting opportunities using heuristics. Heuristics, we advocate, are the essence of strategy, especially in unpredictable markets where opportunities are often numerous, fast moving, and uncertain. Our emphasis on heuristics invites comparison with prominent research programs in cognitive psychology. We address this opportunity by comparing our “simple rules” heuristics approach with “heuristics‐and‐biases” and “fast‐and‐frugal” heuristics research. Collectively, the three approaches offer a rich understanding of heuristics. Copyright © 2014 John Wiley & Sons, Ltd.     

肯德基快餐店仓储管理现状分析——以佛山市南海区沙龙店为例

在工作和生活节奏日益加快的今天,为了提高工作效率,人们越来越崇尚在外就餐,由此带动了快餐业的快速发展。经营快餐店,仓储管理十分重要。论文对佛山市南海区肯德基沙龙快餐店的仓储管理现状进行了分析,针对仓储管理中存在的问题,提出改进建议,希望能对肯德基连锁快餐店或者其他同类型快餐店的经营有一定的启示。     

A $15 U.S. Minimum Wage: How the Fast-Food Industry Could Adjust Without Shedding Jobs

We consider the extent to which U.S. fast-food businesses could adjust to an increase in the federal minimum wage from its current level of $7.25 an hour to $15 an hour without having to resort to reducing their workforce. We consider this issue through a set of simple illustrative exercises, whereby the US raises the federal minimum wage in two steps over four years, first to $10.50 within one year, then to $15 after three more years. We conclude that the fast-food industry could absorb the increase in its overall wage bill without resorting to cuts in their employment levels at any point over this four-year adjustment period. We find that the fast-food industry could fully absorb these wage bill increases through a combination of turnover reductions, trend increases in sales growth, and modest annual price increases over the four-year period. Working from the relevant existing literature, our results are based on a set of reasonable assumptions on fast-food turnover rates, the price elasticity of demand within the fast-food industry, and the industry’s underlying trend for sales growth. We also show that fast-food firms would not need to lower their average profit rate during this adjustment period.     

基于迭代FFT算法的平面稀疏阵列优化方法

提出了一种基于迭代FFT算法的优化方法来实现平面稀疏阵列的峰值旁瓣电平优化 ,并给出了详细的优化步骤。在给定的旁瓣约束条件下,利用阵列因子与阵元激励之间存在 的傅里叶变换关系,对不同的初始随机阵元激励分别进行迭代循环,就可以降低稀疏阵列的 旁瓣电平。在迭代过程中,根据稀疏率将阵元激励按幅度大小置1置0来完成阵列稀疏。仿真 实验证明了该方法的高效性和稳健性。