An integrated approach to the purchase decision making process of food-delivery apps: Focusing on the TAM and AIDA models

The study employed two theories, the technology acceptance model (TAM) and the Attention-Interest-Desire-Action (AIDA) model, to provide an understanding of the process of consumers accepting an on-demand food-delivery app, and to establish the effect of marketing communication on outcomes related to consumer behavior. A conceptual model and hypotheses were developed by combining the key constructs of the two models to predict behavioral intentions. Findings revealed the attention and interest in the AIDA model related strongly to the salient behavioral beliefs of TAM, perceived usefulness and perceived ease of use. Thus, it can be concluded that marketing communication acts as an external element in the process of accepting new innovations. Besides, it was confirmed that attitude towards the adoption of new technology acts as a mediator that promotes desire for the app. From the disciplines of information system and marketing communication, the study suggests an innovative approach to incorporating models.     

Exploring the motivations to use online meal delivery platforms: Before and during quarantine

Online meal delivery platforms (OMDPs), like UberEats, have received more attention since quarantine was established to prevent the spread of COVID-19. The research into antecedents of satisfaction and continuous usage intention for OMDPs, in general, is under researched. The current study compared the antecedents of satisfaction before quarantine to the antecedents during quarantine through the lens of Expectation-Confirmation Theory. Through multiple regression analyses, the researchers found that before quarantine, sharing economy ethos, price-value, food quality, ease of use and confirmation of beliefs had a significant impact on satisfaction while during quarantine, food quality, service speed, ease of use, and confirmation of beliefs were significant. Practical and theoretical implications are discussed.     

Green cooperation in last-mile logistics and consumer loyalty: An empirical analysis of a theoretical framework

Based on the contingency, transaction, and trust theories, this paper explored how the green cooperation between supplier and customer in last-mile logistics contributes to consumers’ sustainable consumption behaviors and trust and transaction cost's contingency role. We collected survey data from 453 users of green shopping platforms in South Korea (e.g., Homepick and Smart Locker) and analyzed the data using structural equation modeling. The results suggest that green cooperation with companies positively affects consumers’ sustainable consumption behaviors and trust, and transaction costs negatively moderate such relationships. In addition, customer trust positively affects sustainable consumption behavior and loyalty. We also found that improved sustainable consumption behavior can form loyalty, but transaction cost decreases its positive impact. This paper evaluates the last-mile delivery through green cooperation and enriches the literature on contingency, transaction cost, and trust theories.     

Is online-to-offline customer care support essential for consumer service?

Customer satisfaction is the main pillar for convenient and profitable retailing. The retail sector continuously tried to develop new strategies to improve consumer satisfaction. It is impossible to provide each service directly to the consumer by the retailer. In this direction, the retailer establishes customer care to provide the best service to consumers. Consumer care can provide promotional or prevention services, increasing the consumer's satisfaction level. This study is developed to show the impact of retailers' customer care service for an offline-to-online retailing strategy. The demand is consumer support, advertisement, and selling price dependent. For maintaining consumer service, some free home delivery policies are offered, when consumers ordered more than a certain percentage of the amount. Finally, the total profit of this O2O retailing system is calculated by the classical optimization technique. Some special cases are discussed in the numerical section to prove the impact of customer care services. Numerical results prove that customer care support enhances the profit by 48.20%, whereas investment in the advertisement and home delivery strategy helps the retail industry to earn 44.80% and 16.74% more profit, respectively. Finally, from this study, it is clear that customer care activities are essential to increase the profit of the retailing sector.     

An integrative approach to determine store delivery patterns in grocery retailing

This article focuses on the tactical problem of selecting delivery patterns according to which grocery stores are repetitively supplied with products from different order segments by retail-owned distribution centers. The research environment considered consists of logistics processes in DCs, transportation and instore logistics. We identify dependencies on the delivery patterns selected and specify the relevant costs. These costs are reflected in the objective function of a binary selection model. Implementing and applying the model to the real case of a major European retail company yields substantial cost savings potential of 5.3%, amounting to tens of millions of euros per annum.     

我国保险业现状及市场结构分析

本文探讨了伴随邮政改革的各国速递业的发展状况和特点 ,并用产业组织学的市场结构理论分析了中国速递业的现状 ,提出了调整中国速递业市场结构的建议。     

测控信息网组网技术探讨

介绍了测控信息网组网的需求与发展趋势，以及其网络体系结构，分析了国外测控信息网的网络技术。对建立测控信息网所需的传输协议、网络管理模式、网络管理协议等进行了初步探讨。     

基于IP分布式MSC的CDMA2000系统A接口设计与实现

针对传统集中式移动交换中心(MSC)容量小、安全性低、不易扩展的不足,基于IP技术和软交换技术,提出了一种分布式MSC架构.在此架构下对A接口协议进行了分析并给出了基于IP的实现方案:兼顾TCP的可靠性和UDP的简洁性定义了承载A接口中的信令和业务的一个增强性UDP协议(EUDP).此外,也描述了分布式MSC负荷分担的选择原则:轮选、处理最近和资源最近;最后以8 kbit/s语音业务为例,对基于IP传输语音业务的带宽需求进行了简单分析.实践表明,该方案不仅提高了系统的经济性,也改善了网络容量扩展和新业务提供的灵活性.     

空中异构战术网络IP通信架构及协议开销分析

空中异构战术无线网络由多种不同类型的无线数据链网络构成,IP通信技术可有效解决空中平台异构无线网络的互联互通问题。给出了空中异构战术无线网络模型,并根据不同类型的无线数据链网络特点,分析了端到端通信协议栈关系以及不同无线数据链网络间协议转换与适配方式。探讨了网络静态和动态IP地址分配方法以及网络的路由架构与寻址方式,提出了不同无线数据链网络间IP报文传输的打包方式。对传输的开销性能仿真对比分析表明,基于通用成帧协议的打包方式的协议开销性能较优。     

The impact of implicit and explicit communications on frontline service delivery staff

Using structural equation modelling employing partial least-squares estimation, data from staff in the consumer transport industry were analysed to explore the role of implicit and explicit communications on their service delivery behaviour. Both implicit and explicit communications were found to impact service delivery. Explicit communications had a direct impact on service delivery, whilst implicit communications (in the form of internal market orientation) operated through affective commitment and customer orientation. This study provides quantitative evidence of the roles of implicit and explicit communications on staff attitudes and behaviours, and offers insights into the management of communications with employees to ensure effective service delivery.