基于交易成本的消费者网络购物意愿的实证研究

首先对网络购物中的交易成本相关研究进行文献综述,在此基础上,建立网络购物中消费者交易成本影响因素的相关研究假设,运用PLS—SEM模型的研究方法,采用问卷调研获取的数据,对消费者网络购物意愿进行了实证分析。研究表明,购买频率和不确定性显著地影响交易成本,不确定的影响作用较大,并最终对购买意愿产生影响。     

《食品质量管理学》实践教学改革研究

食品质量管理学是食品质量与安全专业的必修课程,为提高实践教学质量,培养学生的实践能力,从教学内容、教学方法、实践操作能力及考核方式等方面,对食品质量管理学实践教学改革进行了探讨。     

保障国家粮食安全的对策建议

农田水利是粮食生产的命脉,是保障粮食安全不可或缺的重要前提.保障我国粮食安全,必须首先重视农田水利发展中的根本性问题,明确农田水利设施的公益性,创新农田水利公共制度安排.其次,要在引入市场化供给机制的同时,加强政府配套制度支撑,完善投入稳定增长机制,加大中央对土地出让收益的统筹力度,增加水利建设中长期贷款,并给予适当财政贴息,鼓励水利企业上市融资,建立“一事一议”激励约束机制,打破市场失灵与政府失灵双重困境.再次,要加强提高水资源利用效率的技术支撑,推广农业节水灌溉技术,提高用水效率和效益,实现水利跨越式发展.     

The effect of information on consumers' willingness to pay for natural and organic chicken

This study examined the effect of definitions for organic and natural on willingness to pay a premium for organic over natural chicken. Data were collected using surveys and experimental auctions that were conducted before and after information was presented. Before information, approximately two‐thirds of participants inaccurately equated the requirements of natural with those for organic. After information, nearly 50% increased their premium, while 30% decreased their premium. Logistic regression results showed that consumers who had overestimated the requirements for natural were most likely to have an increased premium after information, with significantly higher bids for organic. For those who decreased their premium after information, awareness of consuming genetically modified (GM) foods was a key variable. The non‐genetically modified (non‐GM) requirement of organic appears to be of low value to some consumers. Overall, consumer confusion regarding organic and natural standards may be having substantial impacts on the two markets.     

Consumer coping strategies: a study of consumers committed to eating local

This paper deals with consumer coping strategies when consumers experience difficulties in implementing an innovation. The particular setting for exploring this issue is a group of consumers in Michigan who are committed to eating local. The paper explores how these consumers cope or balance their commitment to eating local with the constraints they face on buying and preparing local food Following a literature review of coping strategy and consumer coping strategies in relation to innovations, the paper presents the results of three focus groups conducted with members of a Student Organic Farm, a food cooperative and a Slow Food Convivium. The consumers we interviewed mostly adopt problem‐centred, confrontative strategies: they change their food‐consumption habits including shopping, purchasing, cooking, storing and obviously, eating. None of these changes are easy to implement, and most require re‐allocations of time as well as trade‐offs to overcome time and cost barriers. In return, some of these consumers feel empowered. This study allows us to offer a working hypothesis that the process is dynamic: the more committed consumers are, the more they adopt problem‐centred, confrontative strategies and forget more fatalist emotion‐centred or avoidance strategies. These findings contribute to literature on consumers' coping strategies and suggest future research avenues.     

木薯变性淀粉在食品工业中的应用概述

木薯变性淀粉作为食品添加剂应用在食品工业中有其独特的优势,随着人们对木薯变性淀粉的认知,其使用范围逐步得到拓展,使用量逐渐增大。文章阐述了食品工业中常用的几种淀粉基食品添加剂及其应用发展趋势,并结合笔者多年从事变性淀粉技术研发的经验,着重介绍了几种木薯变性淀粉的性能,以及其在肉制品、面制品等行业的应用情况。     

浅论转基因食品的PCR检测技术

荧光定量PCR技术可以应用于转基因食品的检测,相比于以往的定量检测PCR,其灵敏度提高了10倍,同时可以方便、快捷的得到判定结果,提高检测的效率和速度。     

西安世园会餐饮服务设施配置方案浅析

规划餐饮服务设施点是为了在世园会期间,解决游客高峰期就餐难的问题。首先根据世园会各大景点的布局,运用线性目标函数法,对餐饮服务设施点的位置进行分析研究。然后分析了人流量的分布和游客的购买概率,对服务设施点分布位置进行优化。同时,运用绿色物流配送流程保证服务质量和效率,以满足游客的需求。最后,阐述了在达到餐饮服务要求的基础上,服务设施点进行扩大化利用。     

食品安全与质量控制技术课程的工学结合改革浅谈

本文结合该课程组教师对食品安全与质量控制技术课程的教学实践,探讨了该课程工学结合改革所涉及的教学目标、课程改革方案等内容,以便在其他相关课程教学改革中得到借鉴和应用。