基于营销视角的大学生就业“产品策略”初探

在严峻的就业形势下,当代大学生毕业面临着如何把自己"推销"出去,找到适合自己工作的难题。文中将大学生作为社会的"特殊商品",着重从产品策略出发,研究大学生这种"特殊商品"如何在市场上建立核心竞争力,以便于在激烈的竞争中具有自身的不可替代性优势。     

经济学视角:后进先出法与先进先出法

作为一种沿用多年的发出存货计价方法,后进先出法曾经被视为先进先出法缺陷的完美补充。近年来,包括我国在内的各国会计准则又先后将其舍弃,其中的原因是什么?文章拟从经济学视角,对其进行探讨,以求得出有说服力的解释。     

Processes and patterns in transitions and system innovations: Refining the co-evolutionary multi-level perspective

This article investigates transitions at the level of societal functions (e.g., transport, communication, housing). Societal functions are fulfilled by sociotechnical systems, which consist of a cluster of aligned elements, e.g., artifacts, knowledge, markets, regulation, cultural meaning, infrastructure, maintenance networks and supply networks. Transitions are conceptualised as system innovations, i.e., a change from one sociotechnical system to another. The article describes a co-evolutionary multi-level perspective to understand how system innovations come about through the interplay between technology and society. The article makes a new step as it further refines the multi-level perspective by distinguishing characteristic patterns: (a) two transition routes, (b) fit–stretch pattern, and (c) patterns in breakthrough.     

纽约黄金期货价格波动对我国期货市场收益率的影响研究

随着我国期货市场的迅速发展,商品期货逐步显示出金融属性。本文运用自回归分布滞后模型结合GARCH族模型对纽约黄金期货价格波动与我国上海期货交易所沪铜、沪铝、沪锌、天然橡胶、燃料油期货价格波动之间的动态关系展开研究,以考察宏观经济运行对我国期货市场的影响。     

Bridging the transatlantic publishing gap: How North American reviewers evaluate European idiographic research

To a large extent there exists a gap between European and American management research reflecting the differences between nomothetic and idiographic research approaches. The paper investigates the logic used by North American reviewers when evaluating European papers based on an idiographic case study approach. Our analysis enables us to uncover the criteria used by North American reviewers and to relate them to the criteria suggested for idiographic research. We also discuss the role of writing style and structure in the North American reviewers' assessment of idiographic papers. Based on our analysis we make suggestions to editors, reviewers, and authors of idiographic papers, in order to enhance the probability for publication of idiographic, qualitative and processual research and thus to bridge the transatlantic gap.     

Backcasting energy futures using industrial ecology

Backcasting has been widely used for developing energy futures. This paper explores the potential for using industrial ecology to guide the development of energy futures within a backcasting framework. Building on the backcasting work of Robinson [1], a seven step method is presented to embed industrial ecology principles within the development and assessment of future scenarios and transition paths toward them. The approach is applied to the case of backcasting regional energy futures in the Latrobe Valley, near Melbourne, Australia. This region has substantial brown coal deposits which are currently mined and used in coal-fired power stations to generate electricity. Bounded by a sustainability vision for the region in a carbon-constrained world, regional industrial ecologies in 2050 were backcast around three themes: bio-industries and renewables (no coal usage); electricity from coal with carbon capture and storage (low to high coal usage); and coal to products such as hydrogen, ammonia, diesel, methanol, plastics and char (demonstrating medium to high overall coal use relative to current levels). Potential environmental, technological, socio-political and economic impacts of each scenario across various life cycle stages were characterised. Results offer a platform for regional policy development to underpin deliberation on a preferred future by the community, industry and other stakeholders. Industrial ecology principles were found to be useful in backcasting for creatively articulating alternative futures featuring industrial symbiosis. However, enabling the approach to guide implementation of sustainable transition pathways requires further development and would benefit from integration within the Strategic Sustainable Development framework of Robèrt et al. [2].     

期货交易所财务管理体制创新研究

笔者在对期货交易所现行财务管理体制分析的基础上提出优化期货交易所财务管理体制必须处理好几个关键点:政府监管与自律管理的关系、交易所财务管理的目标、共同治理的治理结构、内部财务监控组织设置、以预算管理为轴心、对下属子公司集权与分权的选择等,而且要从动力机制、决策机制、控制机制、评价机制四个方面建立起有效的财务管理运行机制。     

Defining a Post-Conventional Corporate Moral Responsibility

The stakeholder approach offers the opportunity to consider corporate responsibility in a wider sense than that afforded by the stockholder or shareholder approaches. Having said that, this article aims to show that this theory does not offer a normative corporate responsibility concept that can be our response to two basic questions. On the one hand, for what is the company morally responsible and, on the other hand, why is the corporation morally responsible in terms of conventional and post-conventional perspectives? The reason why the stakeholder approach does not offer such a definition, as we shall see, is because the normative stakeholder approaches tend to confuse the social validity with the moral validity or legitimacy. It leads us to a conventional definition of corporate moral responsibility (CMR) that is not relevant to the pluralistic and global framework of our societies and economies. The purpose of this paper is to demonstrate this intuition.     

Thoughts,attitudes and profile of Brazilian consumers regarding food irradiation

This study aimed to examine the neophobia, knowledge, thoughts, and opinions related to food irradiation among consumers living in a small city in Brazil through the application of a behavioral and sociodemographic questionnaire. It was found that the 271 respondents had little knowledge about the process of food irradiation and had low intent to purchase irradiated food; several consumers associated irradiated food with radioactivity and cancer. Individuals with better knowledge about irradiation and those who are young, single, did not live with children, and had higher levels of education and higher monthly family incomes were more likely to buy irradiated foods than others. These results describe the profile of potential consumers of irradiated foods and the knowledge, thoughts and opinions of the residents of a small city relative to food irradiation. This data could assist industries that irradiate foods to adopt strategies that ensure greater acceptance of their products.     

Mobile diaries – Benchmark against metered measurements: An empirical investigation

Researchers seeking to study the relationships between consumers' communications, attitudes, and behaviors could benefit from monitoring consumers over time, across multiple locations and channels, and in a way that reflects consumers' subjective perceptions. Diaries on smartphones (mobile diaries) can be used as a research tool for such purposes. A mobile diary is a self-report instrument whereby people use their mobile handset to repeatedly report experiences of interest. Mobile diaries are increasingly used in psychology, geography, medicine, and commercial marketing. Yet they have rarely been used for quantitative marketing research, and were not benchmarked against best-practice metrics in marketing.In this study, we aim to set the ground for using mobile diaries in quantitative marketing research. We first lay out the theoretical infrastructure for the usage of mobile diaries, and describe possible respondent reporting concerns, including concerns related to non-reporting, reporting over time, and concerns stemming from individual-level heterogeneity.We demonstrate the potential of mobile diaries, as well as the importance of the various concerns, using a benchmark test case in the context of primetime TV viewing. Our benchmark uses a sample of respondents with both mobile diary viewing reports and Nielsen People Meter (NPM) records. Our analysis reveals that averaging across all conditions, 47.4%–64.7% of the NPM records are reported by the diary. The major sources for mismatch are random time periods without alarms, short viewings, and periodic reporting inactivity (pulsing). Concerns such as a decrease in reporting rates over time (e.g., fatigue), smartphone ownership, and demographic variation across individuals have relatively small effects on reporting likelihood. Analyzing the cases in which diary reports do not have a matching NPM record, we find many of them can be attributed to out-of-home viewing and viewing on non-metered devices. This finding demonstrates how mobile diaries can complement metered measurements. Overall, aggregate diary-based ratings have a 0.90 correlation with NPM ratings.We discuss implications for designing and using mobile diary studies in marketing.