试论高校英语泛读教材选材中的全球视角

以《新编英语泛读教程》为例,着重探讨了教材中的全球视角和全球意识及在中国高教面向世界的过程中强调这种全球视角的历史必然性和紧迫性。笔者认为,从西方视角出发的视角和意识还不是真正意义上的全球视角。应摈弃当前英语教材中‘以西律中’或‘以西盖全’的选材方法,提倡在高校英语教材中兼收并蓄人类一切文化成果作为英文阅读材料而不仅仅是欧美文化,这是英语教学面向世界的历史性要求。     

基于公平发展视角的碳减排国际比较

发达国家和发展中国家对认定碳排放历史责任、分配碳减排任务还存在诸多争议,使得应对全球气候变化的国际碳减排合作机制充满变数。构建国际面板数据模型分析32个发达国家和17个发展中国家1971—2009年经济增长对二氧化碳排放的影响程度,结果表明：碳排放的收入弹性系数呈现增长趋势,其中发达国家碳排放的收入弹性系数一直大于发展中国家,2005年后也没有严格履行碳减排义务;同时,《京都议定书》规定的碳减排双重政策也没有造成产业非正常转移。从各国公平拥有经济发展权的角度来看,当前要求发展中国家承担硬性碳减排义务并不公平,应该用碳排放的收入弹性系数来评价各国碳减排效果。     

“新冠肺炎”疫情对我国外贸和就业的冲击及纾困举措

“新冠肺炎”疫情对我国外贸和就业产生何种冲击?本文认为,此次疫情已给我国外贸和就业以及全球产业链和供应链带来严重不利的冲击,需要保持中国出口增长,以支撑进口和就业增长,平稳产业链。此次疫情下我国的内外部经贸环境更加严峻,与2003年“非典”时有着很大的不同。稳就业是当务之急,而稳外贸、稳外资是稳就业的关键支撑力。此次疫情加剧了我国巨量高校毕业生叠加农村城镇化大量人口的就业压力。纾困举措:(1)稳定出口市场维护全球供应链,发挥市场机制的有效配置作用;(2)遏制住疫情,运用财政和货币政策对企业减税降费、增加市场流动性,降低成本和扩大消费;(3)帮助企业有序复工复产,提升营商环境,通过稳外贸和稳外资提升就业;(4)大力提升贸易投资便利化和公共产品服务来支持企业开拓市场;(5)教育部可根据高校实际招生能级,授权其适度增加研究生招生比重来缓解毕业生集中就业压力。     

虚拟财务管理研究

为了适应全球经济一体化的新形势，使财务管理满足国际化的要求，文章提出了虚拟财务管理概念，阐述了虚拟财务管理的特点及其与传统财务管理的区别，论述了虚拟财务管理的基本内容，分析了实现虚拟财务管理存在的障碍和困难并提出了改进建议。     

Performative global finance: bridging micro and macro approaches with a stratified perspective

Theories of performativity can enhance the study of global finance. Taking everyday financial practices seriously, they emphasise the potentially structuring effects and disciplinary nature of finance, and foreground the performative role of economics, financial models, and formulas. It has remained largely overlooked to date that the literature on the performativity of finance can be divided into two distinct approaches. ‘Microperformativity’ is the more actor-oriented approach, beginning its analysis with the exploration of agencements and their practices, or the examination of the social history of mathematical formulas in finance. ‘Macroperformativity’, in contrast, takes its point of departure from the social structure of finance itself, often in relation to national, international, or global power structures. Neither approach provides for an intermediary concept that more explicitly links the micro and macro level. Nor does either approach give adequate analytical consideration to social conflicts and power struggles. To fill these gaps, the paper applies poststructural hegemony theory to reconceptualise performativity as an articulatory logic which accounts for the transition of a particularity towards a universality within a framework of stratified hegemony. Framed accordingly, the concept of performativity accounts more strongly for the social and political processes, ruptures, contestations and contradictions in global finance.     

旅游院校英语口语教学与跨文化语用意识

交际中的跨文化语用失误是中国学生在外语学习中经常遇到的现象.从文化差异的角度分析了交际中的跨文化语用失误,指出英语口语教学中,可从教材、教学方法、第二课堂等方面培养学生的跨文化语用意识,提高交际能力.     

Globalization, marketing resources, and performance: Evidence from China

Two important areas are underexplored in the relationship between marketing resources and performance. First, the subject has been primarily investigated in the context of Western countries, and inadequate attention has been given to emerging economies. Second, despite the recent growth in globalization, the moderating role of globalization on the link between marketing resources and performance has not been investigated. Addressing these important gaps, this article focuses on an emerging economy (China) and explores the moderating effect of globalization on this link. Specifically, the authors develop several hypotheses highlighting the moderating role of globalization activities (global product sourcing, global market seeking, and global partnership) on the link between marketing resources (market orientation, entrepreneurial orientation, and innovative capability) and firm performance. The findings of the moderating role of globalization provide several important implications for marketing theory development and managerial practice. Xueming Luo (luoxm@uta.edu) is an assistant professor in the Department of Marketing in the College of Business Administration at the University of Texas at Arlington. Before joining the University of Texas at Arlington faculty, he was on the faculty of the State University of New York at Fredonia. His research has appeared in various journals, including theJournal of Business Research, the International Journal of Research in Marketing, the Journal of Advertising Research, the Journal of Interactive Advertising, and Industrial Marketing Management. K. Sivakumar (Ph.D., Syracuse University; k.sivakumar@lehigh. edu) is the Arthur Tauck Professor of International Marketing & Logistics and a professor of marketing at Lehigh University. Prior to joining Lehigh in 2001, he spent 9 years at the University of Illinois in Chicago. His research interests include pricing, global marketing, and innovation management. His research has been published or is forthcoming in theJournal of the Academy of Marketing Science, the Journal of Marketing, the Journal of International Business Studies, Decision Sciences Journal, Marketing Letters, the Journal of Business Research, International Marketing Review, the Journal of Product Innovation Management, Pricing Strategy & Practice: An International Journal, Psychology & Marketing, and other publications. He has won several awards for his research (including theDonald Lehman Award) and is on the editorial board of several scholarly journals. He has won outstanding reviewer awards from two journals. Sandra S. Liu (liuss@purdue.edu) is an associate professor in the Department of Consumer Sciences and Retailing at Purdue University. She received her Ph.D. from the University of London, and her current research interest focuses on strategic marketing issues in the context of customer contact, including knowledge management in a corporation in transition and sales management in a knowledge economy. With her extensive industry experience, she has written a number of books and journal articles, which have appeared in theInternational Journal of Research in Marketing, the Journal of Business Research, theEuropean Journal of Marketing, Marketing Intelligence and Planning, among others.     

从“三聚氰胺事件”看如何提高政府危机管理效能

最近发生的三聚氰胺事件暴露出我国政府在危机管理中存在的管理低效能问题.在危机的事前管理、事中管理和事后管理的三个阶段中,都存在着不同程度的政府管理职能缺位、越位和错位现象.为了更好地建设服务型政府,提高政府危机管理效能,我国政府需要采取增强危机管理意识,建立有效的危机管理配套机制,完善危机管理法律体系等一系列措施.     

高校体育活动中的保险研究

体育运动存在的高风险性在一定程度上阻碍了学校体育的发展,本文通过对我省学校体育课,课外体育训练中体育保险参与的现状调查,分析体育教育与体育保险的内在联系,并对体育保险的发展提出建议,使其更好地为学校体育服务。     

简论外宣翻译与文学翻译的区别——兼谈旅游外宣文本及诗词集的诗歌英译之异

与文学翻译相比,外宣翻译研究是相对新兴的、更需关注的研究领域.诗词集里的诗歌翻译属于文学翻译范畴,而旅游外宣文本的诗词引文翻译则更多体现外宣翻译的特色,通过对同一诗词在两种文本的不同译文对比分析,辅以例证解析,系统研究外宣翻译与文学翻译在定义、翻译标准、翻译方法等方面的差异.