Gender Entrepreneurship and Global Marketing

ABSTRACT

The purpose of this article is to redirect attention to the role of gender entrepreneurship in global marketing. The value of gender in global marketing through the use of words and behavior is discussed, which helps to integrate the disparate gender, entrepreneurship, and global marketing streams of research. The article suggests that a more gender neutral stance in global marketing is required due to the more fluid and changing understanding about the meaning of gender in society. This enables increased dialogue about gender stereotyping in global marketing to be examined as a way to keep up to date with global trends. Global marketers must confront gender biases as a way of enhancing a more open and inclusive society. The trends in gender and marketing are addressed that help to raise awareness for how to improve global marketing standards.     

Testing for convergence in bank efficiency: a cross-country analysis

This paper empirically investigates a possible convergence among the operational efficiency of financial institutions across countries. We explore (i) the relative performance of banking industries in two samples (European and global) over time, and (ii) whether banking industries are likely to attain the same level of efficiency in the long run as implied by international financial integration. We find that convergence in bank efficiency is incomplete and limited to European banking industries. Differing level of bank efficiencies across the globe may offer opportunities for international investors who would like to capitalize on such market imperfections. Our findings also have implications for policy makers who are concerned with the full integration and the stability of the global financial system.     

A Study of Marketing Standardization and Performance of Australian,Japanese, and U.S. Firms

Given the continued importance of the globalization era, there is an ever-increasing interest in the correlation between marketing mix standardization and the firm's market performance. This issue focuses on the firm's pursuit of global markets in an environment conditional to internal and external market factors. The research examines factors on multinational firm's marketing mix (program and process marketing) from Australia, Japan, and the United States and the impact on market performance. The results are mixed providing some support for marketing standardization and profit performance.     

Antecedents of Belief in Global Citizenship: A Two-Country Empirical Investigation

ABSTRACT

This research contributes to the existing literature by investigating the antecedents of belief in global citizenship. Previous literature in global brand management has provided strong evidence of the importance of perceived quality and social prestige of global brands in influencing consumers’ evaluations of global brands. Accordingly, the authors’ model focuses on the perceived quality and social prestige of global brands as antecedents of consumers’ belief in global citizenship. In addition, they examine the direct and indirect effects of consumer ethnocentricity and cultural openness on consumers’ belief in global citizenship. They empirically examine this framework within a rich cross-cultural context using samples from the United States and India (developed and developing countries). The proposed model suggests that perceived quality and social prestige of global brands are mediators of the relationship between ethnocentricity and cultural openness and consumers’ belief in global citizenship. They followed Gerbing and Anderson's two-step approach to develop a measurement model with an acceptable fit to the data and then conducted a structural model to test the hypothesized relationships. The authors conducted χ² difference tests to examine the structure of their hypothesized relationships across the United States and India. The results support partial mediation for perceived quality and social prestige of global brands on the relationship between ethnocentricity and cultural openness and consumers’ belief in global citizenship. Furthermore, they demonstrate some interesting differences in the relationships in the model across the two samples.     

Managing the reputation of the banking industry after the global financial crisis: Implications of public anger,processing depth and retroactive memory interference for public recall of events

The global financial crisis of 2007/2008 devastated the reputation of the UK banking industry. This paper examines possible connections between the depth of an individual's cognitive processing of information about the banking industry's role in the onset of the crisis obtained from UK media (and elsewhere) and the subsequent extent and accuracy of the person's memory of events. Depth of processing was posited to depend on the level of an individual's feelings of anger at the banks' reported behaviour before and during the crisis and on the degree to which a person had suffered financially as a consequence of the crisis. A number of hypotheses were developed on the basis of Nabi's (1999) cognitive functional model and were tested via a survey of 413 members of the public in Greater London. It was further hypothesised that, because media coverage of the banks' involvement in the crisis was largely hostile, many members of the public attributed blame for the crisis mainly to the banks, resulting in extensive feelings of anger and hence deeper cognitive processing.     

China＇s Foreign Trade Strategy

Profile of route map In 1949,right after the establishment of the People's Republic of China (PRC),overall economic blockage and embargo imposed by other countries,except the Soviet Union and eastern European countries,separated China from the global economic and trade community.In such a context,China Council for the Promotion of International Trade (CCPIT) was born in May 1952 to facilitate non-governmental trade with other countries,Japan in particular.     

数字经济对全球贸易治理的挑战及制度回应

数字经济的产生对全球贸易治理带来了严峻的挑战。其货物与服务贸易混同的贸易属性以及在线交易形式使其在纳入多边贸易治理体系的货物与服务贸易部门时存在特殊困难。既有的多边贸易协定亦欠缺对数字贸易壁垒和数据风险进行有效规制的规定。这促使数字贸易大国在区域贸易协定的谈判中,针对数字贸易的数字特征做出了若干制度回应:在既有的货物贸易和服务贸易分类框架下,针对数字内容构建可兼容其货物和服务贸易属性的数字产品开放规则;应对数字贸易中的数据流通壁垒制定数据流通限制的一般禁止以及禁止计算设施本地化和源代码强制披露的条款;并就数字贸易对国家安全和消费者隐私权和安宁权的损害,授予政府管控数据风险的政策空间。     

中国粮食保供稳价局势:现状、挑战与政府的应对——基于新冠肺炎疫情视角

突如其来的新冠肺炎疫情严重冲击了中国粮食保供稳价局势,尤其是对粮食物流运输环节和全球供应链产生了巨大负面影响。为此,中国政府采取了投放应急储备、保障物流、稳定进口、支持生产、加强市场监管等举措。截至目前,基本实现了国内粮食供给充足及价格平稳的目标。当然,在这些应急措施中,仍然存在应急预案不够完善、物流运输协同不足、储备体系有待优化、进口检验检疫标准亟待提高等问题。     

全球价值链下产业升级与集群式创新发展研究

针对全球价值链发展的现状,以及我国地方产业集群所面临的挑战与机遇,基于技术和文化两个维度,从中小企业集群和大企业集团互动的视角,将全球价值链治理模式分为市场式、模块式、关系式和集群创新式四种类型:进一步的,对于集群式创新的实现过程进行了深入阐述,指出企业集团通过集群式创新的实施,可以有效地促进地方产业集群的升级.     

Assessing Mortality Risk from Heat Stress due to Global Warming

With gradually progressing climate change in the future, the frequency and scale of hot summers like those observed in various places around the world in recent years will undoubtedly increase, giving rise to strong concerns over increased risk of death due to heat stress. Based on this background, we have developed a method to assess future changes in mortality due to heat stress with the entire globe as the target, and performed trial calculations using this method. The purpose of this report is to draw people's attention to the possible severe consequences of climate change by presenting the severest estimates in the uncertainty range due to adaptation/acclimation expected in the future, so as to induce further analysis and discussion on policies and measures. For the trial calculations, future changes in temperature were derived from the results of simulation using an Atmosphere‐Ocean General Circulation Model with the highest spatial resolution in the world at the time of the study. Population densities were assumed not to alter in the future. Assuming that no adaptation or acclimation takes place, when the rates of change of excess mortality due to heat stress are examined by country, the results of our calculations show increases of approximately 100% to 1000%. It is confirmed that the burden of climate change impact is quite unequal among countries, at least from the viewpoint of heat stress mortality. When considered together with present population densities, significant increases in excess mortality density can be seen in China, India, and Europe. These regions are characterized by large losses due to climate change in absolute quantitative terms. The need to consider the adoption of adaptation measures is therefore most urgent in these regions.