Willingness to Pay for Green Products in Air Travel: Ready for Take‐Off?

We examine the willingness to pay (WTP) for green products in air travel. Green products in aviation are supplementary services, which are sold on top of the travel service (e.g. carbon offsets, organic on‐board food). We identify a set of potential green products in aviation and report the preferences for additional airline services of 811 Swiss air travellers using an adaptive choice‐based conjoint survey. We find that 20% of those passengers who are interested in purchasing supplementary services show a considerable WTP for green products. The green segment differs from the regular segment only in terms of behavioural features, not in terms of demographic or socio‐economic characteristics. Copyright © 2015 John Wiley & Sons, Ltd and ERP Environment     

日化用品行业的品牌扩散与市场进入壁垒

当前,品牌扩散战略己成为许多企业谋求成长、增强市场势力、遏制竞争者进入的重要手段。本文基于中国日化用品行业应用扩展的Hotelling模型分析了在位企业可以利用品牌扩散战略在获取经济利润的同时,成功阻止潜在竞争者的进入。     

Problem-focused or Emotion-focused: Which Coping Strategy has a Better Effect on Perceived Career Barriers and Choice Goals?

According to social cognitive career theory, barriers have an impact on an individual's career progress. Therefore, this study aims to explore the relationships between perceived career barriers (internal barriers, external barriers) and choice goals, and the moderating effect of coping strategies on the relationships. Data were collected from 309 tourism and hospitality college students in Taiwan. A structural equation modeling analysis showed that both internal and external barriers had direct negative effects on choice goals. However, internal and external barriers had a direct positive effect on coping strategies, and indirectly, through the coping strategies, had a positive effect on choice goals. Furthermore, problem-focused coping strategies could moderate the relationship between internal/external barriers and choice goals. The implications of these findings are discussed and suggestions are provided.     

数字金融能够促进企业绿色投资吗？——基于中国重污染行业上市公司的实证研究

数字金融实现了金融资源的高效配置,为重污染企业实现绿色转型提供了新机遇。基于2011—2021年中国重污染行业沪深A股723家上市公司的面板数据,实证分析数字金融发展对重污染企业绿色投资的影响及其传导机制。研究结果证实,数字金融发展能够显著提高重污染企业绿色投资水平,并通过一系列稳健性检验后该结论仍然成立。作用机制检验结果表明,数字金融可以通过缓解融资约束、抑制企业金融化进而提高重污染企业绿色投资水平。进一步分析发现,环境规制、分析师关注度正向调节了数字金融对重污染企业绿色投资的促进效果;数字金融仅对重污染行业中国有企业和大规模企业的绿色投资水平存在显著作用。最后,基于研究结论,提出推动数字金融发展与企业绿色投资的相关建议。     

Preferences and Willingness to Pay for Green Hotel Attributes in Tourist Choice Behavior: The Case of Taiwan

Although many companies in the hotel industry aim to pursue more sustainable and socially responsible practices, the present literature shows mixed results with regard to tourist reactions to such moves, especially for the service quality perception impacted by implemented green practices and the willingness to pay more for such actions. Unlike previous research examining tourists’ preferences for separate green hotel attributes, this study identifies the determinants of tourists’ choice of green hotel attributes. Additionally, the study measures the willingness to pay (WTP) for such services, in the context of the Taiwanese market, using the stated preference of combined green hotel attribute scenarios. A multinomial logit (MNL) model is employed to estimate the relative influence of behavioral and facility attributes on choice behavior. Furthermore, the study examines determinants influencing respondents’ choice of green hotel attributes. A latent variable class model (LVCM) approach is applied in the estimation of the unobserved heterogeneity, and a total of 390 valid respondents were used in the analysis. The empirical MNL results indicate that while tourists prefer luxury rooms and the provision of personal toiletries, they are also willing to accept reduced service quality. Additionally, sex, income, and age have significant influences on tourist choice behavior. The results of the LVCM model demonstrate that respondents with high levels of the green consumption trait are more likely to choose hotels that have a greater number of environmentally friendly attributes. The implicit amount that tourists are willing to pay for room quality is around US$13, for the provision of personal toiletries is about US$22, and for service quality is US$12, but they also require a discount of approximately US$11 in order to accept the common practices of green hotels. This study is useful in providing the hotel industry and government with quantitative information that can be used to develop and implement better green hotel policies.     

Impacts of sustainability certification on farm income: Evidence from small-scale specialty green tea farmers in Vietnam

Sustainability certification for small-scale farms has gained considerable momentum in developing countries. However, evidence on the economic benefits of certification schemes in the context of domestically consumed foods and beverages is scarce. This paper addresses this gap by evaluating the impacts of sustainability standards on the selling prices, sales, costs and net income of small-scale specialty green tea farming in Vietnam. We analyze original survey data on 401 smallholder green tea farmers and employ propensity score matching to mitigate self-selection bias. Our estimates reveal that certified green tea producers are able to obtain a higher average selling price and sales value. In addition, although certification leads to a dramatic increase in the costs of hired labor, net farm income is still significantly improved.     

农产品绿色供应链管理初探

实施绿色供应链管理对促进我国农业经济可持续发展及社会主义新农村的建设具有非常重要的意义。本文在阐述绿色供应链管理内涵的基础上,分析了我国农产品实施绿色供应链管理的必要性,并提出了构建农产品绿色供应链管理的模式及相应措施。     

Net-zero emission targets and the role of managerial environmental awareness,customer pressure,and regulatory control toward environmental performance

To avoid the worst effects of global warming, countries agreed to limit warming below 2.0°C and ideally to 1.5°C preindustrial level. This requires countries to drop half of their greenhouse gas emission by 2030 and reach net-zero emission by 2050. In this regard, current study explores the role of green production as a mediator in the impact of managerial environmental awareness, customer pressure, and regulatory control on environmental performance. The data collected from 381 managers was analyzed using structural equation modeling (SEM) technique. Results indicate that customer pressure, regulatory control, and managerial environmental awareness play a pivotal role toward green production, whereas only managerial environmental awareness among them directly influences environmental performance. Green production fully mediates the relationship from customer pressure and regulatory control to environmental performance. However, it partially mediates the relation between managerial environmental awareness and environmental performance. Similarly, the importance of green production for environmental performance is highlighted.     

从“绿坝”事件看互联网治理的制度反思

文章首先分析了网络监管的必要性,进而引出以网络治理代替网络监管的思路,并指出网络治理的重点应在网络之外,并就此提出相关建议。     

Turning corporate environmental ethics into firm performance: The role of green marketing programs

In this study, we develop a better understanding of the mechanisms by which corporate environmental ethics influences performance through the adoption of substantive actions. The empirical results of a moderated mediating analysis show that firms with higher environmental ethics are more likely to implement green marketing programs, consisting of the green production, pricing, distribution, and promotion programs and then improve firm performance. It is also observed that closure mechanism negatively moderates the mediation effect of green marketing programs because it leads to low trust and unwillingness to internal cooperation. These findings indicate that the value of corporate environmental ethics could not be determined in a vacuum, both strategy and people do matter when pursuing environmentally driven performance.