中国和印度贸易模式的比较研究

中国和印度作为两个较大的发展中国家,具有很多共同点,但在对外贸易上存在很大的差异。研究中国和印度对外贸易上的表现,结果发现:两个国家近年来都有较高的外贸依存度,但中国在世界出口中的比重不断上升,而印度在世界出口中所占的比重很小且保持不变;两个国家的贸易在很大程度上是产业内贸易,中国比印度出口更多复杂和精细的产品。中印两国贸易模式存在差异的主要原因是,中国较早注意利用劳动力资源禀赋发展加工贸易,印度对于外向型经济的相关政策出台较晚。     

The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets

Retailers are making considerable efforts to improve their brand management. The challenge they face, however, is how best to integrate coherently their stores, as brands, and their various distributor brands (store brands, private labels, etc.), in order to increase their brand equity and offer the market differential value that will stimulate customer loyalty. From this perspective, it is crucial for retailers to investigate the relationship between the store and their own brands. This study proposes two theoretical models showing the mechanism whereby store image helps increase the equity of a specific type of distributor brand (the store brand). The approach used in this analysis is based, on the one hand, on defining brand equity through its components, using the model in Aaker (1991), and on the other, on including (social and strategic) corporate dimensions in measuring store image. The empirical research made in the hypermarket sector in the Basque province of Gipuzkoa backs the majority of the proposed hypotheses. The results show that store image can be used by retailers to influence all components of store brand equity, essentially through its commercial and strategic dimension. This research is intended to address the clear lack of research on store brand equity.     

水产品加工业供应链风险及其控制策略

根据对文献的研究成果,结合对水产品加工业的深入调研分析,本文着重从供应、物流、财务、信息、需求、环境等方面对水产品加工业供应链风险进行剖析。供应链中各种风险因素之间并非独立存在,而是相互影响、互为因果。因此,在明确水产业供应链每种风险产生根源及其变动规律的基础上,提出适宜的风险控制策略,以期规避风险,确保水产业供应链整体安全高效运行。     

基于消费者认知的零售店铺印象形成过程拆解

基于消费者认知的零售店铺印象形成是解释消费者购买决策行为的重要内容,消费者对零售店铺印象的形成源于其对店铺重要属性的感知和三个认知参照标准:消费者以往的购物经历、零售店铺业态、店铺选址环境,这三个方面从不同的视角影响着消费者对零售店铺重要属性的判断和整体店铺印象的形成。本文在理顺以往学者研究结论的基础上,拆解并理顺了消费者零售店铺印象的形成过程。     

When do B2B brands influence the decision making of organizational buyers? An examination of the relationship between purchase risk and brand sensitivity

The dominant perspective on organizational buying behavior suggests that buyers tend to rely on objective criteria when making product choice decisions and that the potential influence of subjective cues, such as brands, on buyer decision making decreases with increasing risk. An alternative perspective, confirmed in this study by in-depth interviews with various managers, suggests that brands serve as a risk-reduction heuristic, whereby the influence of brands on decision making increases as a function of risk. Building on risk and information processing theories, this research builds on these complementary perspectives to propose that risk and brand sensitivity relate in a U-shaped manner, where brand sensitivity is highest in relatively low- or high-risk situations. The results of scenario- and survey-based field studies—involving 206 and 180 members of buying centers, respectively—suggest that both perspectives have merit and support the proposed nonlinear relationship. Moreover, the findings reveal that the risk-brand sensitivity relationship is moderated by competitive intensity, such that the linear (negative) and quadratic (positive) effects are stronger when competitive intensity is low.     

方位词INTO的意象图式及其隐喻性扩展

into的核心意义来自其中心意象图式。通过隐喻机制的作用,意象图式得以扩展,实现了into从空间范畴向"范围"、"状态"、"时间"、"转变"等抽象范畴的辐射,由此延伸出大量的隐喻意义,形成了into多种语义的网络体系。     

近二十年商界小说中女商人形象探析

近二十年商界小说中女商人形象非常丰富,大致以如下三种形式呈现:一是激活历史,彰显于商业史舞台;二是紧跟时代步伐,投身于市场经济的大怀抱;三是锥立现实,点缀当下异性的光环。     

低碳经济视角下的我国加工贸易转型升级问题及建议

改革开放三十多年来,我国对外贸易能够快速发展,加工贸易发挥了极其重要的作用。实践证明,加工贸易符合我国国情,在今后相当长的一段时间内,仍将是我国利用国际国内两种资源和两个市场、缓解就业压力、参与国际产业转移和分工的重要方式。然而进入后危机时代,加工贸易的诸多问题开始显现,如＂两高一资＂的加工贸易企业较多,资源消耗仍然偏高,核心技术缺乏、自主品牌缺失,加工贸易出口商品附加值低,长期居于产业链下游等。应通过构建符合长期战略的加工贸易产业贸易政策,大力推进低碳经济型加工贸易产业发展,调整加工贸易产业结构,加强海关在加工贸易转型升级中的作用等措施加快加工贸易转型升级。     

消费者对产品评价影响因素之研究——品牌形象与知觉风险所扮演的中介角色

消费者对产品之概念,经常因个人之人格特质、习惯、偏好及受环境的影响,产生极大的差异化,且随着产品不断创新,使消费者对产品属性逐渐产生信息不对称之情形,故在选购产品时无法有明确的标的做为参考之依据,因而往往受到外部线索或外在刺激之影响进行购买行为。以往研究外部线索的相关议题中,皆只谈到单一外部线索或两种外部线索对产品评价进行讨论,因此本研究将过去学者所提到之外部线索加以整合形成概念性架构,加以探讨外部线索对消费者购买行为之影响。本研究共发放350份问卷,有效回收问卷253份,利用结构方程模式(SEM)以验证性因素分析检验各构面之效度,检定结果各构面均具有足够的收敛效度与区别效度,并进一步验证整体模式配适度,验证结果显示整体模式配适标准达检定水平,表示本研究的理论模型可获得支持,且代言人可信度、享乐主义、促销活动、品牌形象等外部线索对产品评价皆有正向显著的影响,分析结果亦显示品牌形象对享乐主义与产品评价之间具有中介效果,及知觉风险对品牌形象与产品评价之间亦具有中介效果,更凸显了品牌形象与知觉风险所扮演的重要角色。另外,从本研究发现,消费者在搜寻外部线索时,品牌形象在消费者心中占了相当重要的地位,过去惯用的营销手法...     

城市游憩空间意象营造实证研究——以南昌市为例

城市游憩空间意象营造对城市游憩空间规划设计有重要意义。提出了＂游憩意象综合体＂理念,以南昌市为例,从＂游憩意象综合体＂运行的4个主体要素,即游憩意象元、游憩意象点、游憩意象廊和游憩意象域出发,对城市游憩空间意象营造进行了实证研究,为我国城市游憩空间规划设计提供新的思路和理论指导。