公益旅游意象研究：一种摄影图片分析运用

本研究运用旅游摄影学VEP技术研究三种来源的摄影样本所反映出公益旅游地理意象、意象内容差异和特征,并说明意象形成的摄影心理动机和价值取向,其结论为公益旅游营销的主题选取、完善视觉营销效果、市场和项目定位拓展等提供科学参考。     

Linking the dots among destination images,place attachment,and revisit intentions: A study among British and Russian tourists

Limited evidence suggests that the incorporation of both image components (cognitive, affective, and conative) and holistic image is meaningful for predicting tourists' revisit intentions. Extending this line of research, the present study aims to unravel the relative influence that each component of image has directly and indirectly, via holistic image, on revisit intentions. In doing so, we incorporate two national samples (British and Russians) of diverse tourist profile and significantly different levels of visitation frequency to investigate place attachment as a moderator. Evidence from 1362 British and 1164 Russian tourists indicated that all image components have a positive indirect effect on revisit intention via holistic image, while conative has also a direct one. As expected, the image components rank differently for British and Russian tourists. The indirect effects of destination images on revisit intention, except conative, are conditional and, interestingly, most of these are stronger for tourists with low PA.     

Schema strength,processing opportunity,and the rewarding nature of incongruity resolution in advertising

Extant literature calls for more research to identify the boundary conditions as well as the process underlying the effects of ad messages that violate specific brand beliefs. This paper examines different levels of ad–brand incongruity, considering brand schema strength and processing opportunity as factors that influence the perception and the resolution of incongruity. Moreover, it provides empirical evidence for the process mediating attitudinal responses to ad–brand incongruity. Experiment 1 shows superiority for moderately incongruent ads over congruent and extremely incongruent ads which is eliminated when participants have a weak, as opposed to a strong, brand schema. Experiment 2 replicates the nonmonotonic pattern for strong, real brands but further shows that low processing opportunity favors congruent ads. Mediation analysis reveals that the psychological satisfaction experienced during the ad interpretation process has an asymmetric mediating effect, such that moderate levels of ad–brand incongruity generate highest levels of satisfaction which then leads to more positive responses.     

辉钼矿深加工技术及产业分析

钼是一种稀有高熔点金属，不仅具有高温、强度高、硬度高，刚度大，抗磨损性能好等良好的机械性能，而且具有导热、导电性能好，热膨胀系数小，抗腐蚀性能强等优异的物理化学性能，因而被广泛用于冶金、机械、能源、化工、国防、航天等各个领域，成为发展现代高科技不可缺少的原材料之一。分析了目前我国钼矿石行业格局，以及钼产品深加工产业的市场风险。认为，应充分利用资源优势，延伸钼产品加工深度，调整产品结构，以推动我国钼工业向深层次、多品种、低能耗方向发展。     

个人形象设计的人群经济宏观分析

文章从个人形象设计的角度出发,分析了其在现代经济学中的意义。个人形象设计的宏观经济学呈现了人的历史社会的新的机制。现代"人"的形象设计与经济学存在着"隐喻"关系,个人形象设计成为一种经济学方法,通过绘画、诗歌、建筑、仪式等为背景的产业进行分类,并依据现代产业、人群、交流,形成宏观经济视野。因此,形象设计是经济学的属性回归,也是一种人的经济学行为模式,更是将形象作为人的发展经济学的生动传播。     

Determinants hindering the intention of tourists to visit disaster-hit destinations

The purpose of this study is to propose and examine a new research model that is able to capture both the cognitive and affective components influencing potential tourists' behavioural intentions to visit a disaster-hit destination, which have negatively affected their perceived destination image. A survey of 357 participants provides strong support for the model. The results indicate that participants' perceptions of destination image are a strong predictor of their travel intentions. Factors relating to cognitive appraisals (e.g. perceived equipment risk, perceived natural risk and perceived social risk) as well as affective evaluations (e.g. perceived fear of ghosts, perceived unpleasantness, etc.) were found to be critical components that significantly, and negatively, influence potential tourists' perceptions of a destination image. Theoretical and practical implications of the results are discussed herein.     

Information and its impact on consumers׳ reactions to restrictive return policies

Designing an effective return policy is a difficult task for retailers. A very restrictive return policy can keep logistic costs down and prevent fraudulent returns but it can also have a negative effect on consumer behavior. Two experiments explore the role of assortment-related information in moderating consumers׳ negative reactions to more restrictive product return policies. The results demonstrate that consumers will view an assortment characterized by a more restrictive return policy as attractive to the extent that the assortment supports the information processing strategy triggered by the return policy.     

Passenger recovery after an airport closure at tourist destinations: A case study of Palma de Mallorca airport

In the context of increased concern about the resilience of critical transport infrastructure to external events and the impact of such events on local tourism industries, this paper analyzes the ability of tourism-oriented airports to relocate departing passengers in the event of an unexpected airport closure. A case study of Palma de Mallorca airport is presented. Using an MIDT dataset on passenger itineraries in August 2014, several closure scenarios are simulated, and disrupted passengers are relocated to minimum-delay itineraries. Aggregate delays and relocation rates are used to assess the impact of each scenario, with a particular focus on UK and Germany markets. The results provide useful benchmarks for the development of policies aimed at minimizing the impact on stranded tourists, such as allowing for passenger connections, establishing a protocol for interline cooperation, and improving intermodal transfers. These measures will help mitigate the negative impacts on airline loyalty and destination image.     

Destination image,on-site experience and behavioural intentions: path analytic validation of a marketing model on domestic tourists

Despite its contribution to the national economy, domestic tourism is one of the most neglected and under-researched forms of tourism in the literature. This study tested an integrated path model examining the interrelationships between destination image, perceived quality, satisfaction and behavioural intentions, using domestic tourists who visited Eilat, Israel. The findings support the hierarchical relationships between image, quality, satisfaction and behavioural intentions. In addition, the affective image component was found to exert a far greater impact on the overall destination image than the cognitive component. The study establishes a better understanding of domestic tourists’ destination image and behavioural intention formulation. It also provides a number of implications for destination managers targeting the voluminous domestic segment.     

服装外贸跟单的人才构建与实践

本文阐述了服装外贸跟单员工作岗位的形成,重点介绍服装外贸企业的跟单工作过程,通过将服装外贸跟单员的起源与工作过程相结合,最终对服装外贸跟单的人才培养提出几点建议。