The evolution of consumer knowledge and sources of information: Hungary in transition

The authors’ research in Hungary during the period of transition to a market economy provides an opportunity to examine the evolving relationships between consumer product knowledge and its antecedents, including advertising, personal search, interpersonal sources, and brand experience. Their findings, based on survey data collected in Budapest in 1992 and 1998, indicate that the market information variables explain more variance in consumer knowledge later rather than earlier in the transition. Advertising is an important predictor of consumer knowledge later but not earlier in the transition, personal search is important at both times, and interpersonal sources are not important in either time period; brand experience is negatively related to knowledge earlier in the transition and positively related later in the transition. This study allows one to begin to understand the boundary conditions associated with studies conducted in developed economies. Managerial implications for firms investing in transitional economies are presented. Robin A. Coulter (robin.coulter@business.uconn.edu) is Ackerman Scholar and an associate professor of marketing in the School of Business at the University of Connecticut. She received her Ph.D. from the University of Pittsburgh. Her research interests include branding, cross-cultural consumer behavior, advertising, and research methods. Her work has appeared in theJournal of Consumer Research, the Journal of Consumer Psychology, theJournal of Applied Psychology, and theInternational Journal of Research in Marketing. Linda L. Price (llprice@email.arizona.edu) is Soldwedel Professor of Marketing in the Eller School of Management at the University of Arizona. She received her Ph.D. from the University of Texas at Austin. Her research combines qualitative and quantitative methodologies to examine the active, emotional, imaginative aspects of consumers’ decisions and activities, and the social and cultural context of marketplace behaviors. Her work has appeared in theJournal of Consumer Research, Journal of Marketing, and other leading marketing, management, and social science journals. Lawrence Feick (feick@katz.pitt.edu) is a professor of business administration in the Katz Graduate School of Business at the University of Pittsburgh. He received his Ph.D. from Pennsylvania State University. His current research focuses on cross-cultural consumer behavior, consumer word-of-mouth, and referrals. His work has appeared in the Journal of Marketing, theJournal of Marketing Research, the Journal of Consumer Research, Psychological Bulletin, andPublic Opinion Quarterly. Camelia Micu (camelia.micu@business.uconn.edu) is a marketing doctoral candidate at the University of Connecticut. Her research interests include advertising and product trial and cross-cultural consumer behavior.     

论信息时代企业信息管理模式的变革

本文阐述了从工业时代到信息时代的进化过程中，企业信息管理模式的变革，分析了EDPS、MIS、CIMS等不同时期信息系统的特点，提出了网络时代基于Internet/Intranet的CIMS新进展。     

浅谈元认知在管理信息系统课程教学中的应用

元认知是目前教育心理学研究中最热门的课题。在管理信息系统课程教学中充分认识元认知知识的特性,注重元认知体验,利用元认知监控的相关策略,及时调整、完善管理信息系统课程教学,将能收到事半功倍的效果。     

企业变异下的监管困境

股份公司产权的变化使得企业生产目的的两重性矛盾尖锐化,在相关条件的配合下,企业的矛盾就会在证券市场上,通过企业违规和股民投机的方式表现出来。而来自内部和外部的监管,也会由于一些一般性的原因而陷于困境。     

中国会计改革模式探析

会计制度的形成受制于社会经济条件．基本经济务件的变化会引起制度创新的必要。中国的发展中大国的特点决定了其会计制度改革必须立足于本国的条件,在吸收先进国家经验方面。现阶段应更多地借鉴“欧洲大陆模式”而不是“英美模式”,因为中国的社会经济条件与前更为接近。     

信息不对称、信息披露与股票价格波动——兼论管理会计信息披露的市场效应

当前对市场有效性的研究只重视会计盈余或某一类市场效应,而缺乏从信息披露制度的整体角度研究披露效果。我们从信息披露的幅度、频率和结构角度对其提高公司透明度的贡献进行了验证,结果表明:上市公司信息披露的幅度越大、频率越快,越有助于降低市场关于公司的信息不对称水平;管理会计信息披露是投资者迫切需要的,在统计上显示出其能显著降低公司的信息不对称水平。     

大学生信息素质的调查与分析

通过对烟台四所高校大学生信息素质现状及相关影响因素进行的调查与分析,探讨了图书馆在改变大学生信息素质教育现状方面存在的问题与希冀。     

The differing roles of success drivers across sequential channels: An application to the motion picture industry

In several product categories, it is typical to release products sequentially to different markets and customer segments. Conventional knowledge holds that the roles of various product success drivers do not differ significantly across these sequential channels of distribution. The authors examine sequential distribution channels within the motion picture industry and develop a model that proposes that such differences exist between a primary (short- and long-term theatrical box office) and a sequential (video rental) channel. The authors test their model with a sample of 331 motion pictures released in theaters and on video during 1999–2001 using partial least squares. Results reveal differences in the impact of success factors across channels. For example, cultural familiarity enhances box office success but relates negatively to video rental success, and distribution intensity and date of release enhance box office outcomes but have no impact on rental revenues. Thorsten Hennig-Thurau (tht@medien.uni-weimar.cie) is a professor of marketing and media research at Bauhaus-University of Weimar’s Media School and Honorary Visiting Professor of Movie Marketing in the Faculty of Management of Cass Business School, City University London. He has published articles in theJournal of Marketing, theJournal of Service Research, theInternational Journal of Electronic Commerce, theJournal of Interactive Marketing, Psychology & Marketing, and theJournal of Consumer Affairs, among others. He is author of the monograph Relationship Marketing, which has been translated into Chinese. He is member of the editorial board of three journals and serves as reviewer for theJournal of Marketing andMarketing Science. He has won eight Best Article and Best Paper Awards, including the Overall Best Paper Award of the 2005 American Marketing Association Summer Educators’ Conference and the 2002JSR Excellence in Service Research Award. Mark B. Houston (houstonmb@missouri.edu) (PhD, Arizona State University) is the David and Judy O’Neal MBA Professor at the University of Missouri-Columbia. His research on strategy, interfirm relationships, and innovation has been published in leading journals, including theJournal of Marketing, theJournal of Marketing Research, theJournal of Consumer Research, Marketing Science, theJournal of the Academy of Marketing Science, and theJournal of Financial and Quantitative Analysis. He cochaired the 2005 American Marketing Association (AMA) Summer Educators’ Conference and served for two terms as vice president of the AMA’s Technology and Marketing Special Interest Group. Gianfranco Walsh (g.walsh@strath.ac.uk) received his MPhil degree from UMIST (England) and PhD (2001) and Habilitation (2004) degrees from Hanover (Germany). His research focuses on consumer behavior, corporate reputation, and e-commerce. He has presented numerous papers at international conferences. His work has been published in, among others, theAcademy of Marketing Science Review, the International Journal of Electronic Commerce, theJournal of Consumer Affairs, theJournal of Interactive Marketing, theJournal of Macromarketing, and theJournal of Marketing Management. He is the Chair of Marketing and Electronic Retailing at the Institute for Management, University of Koblenz-Landau.     

论数字图书馆管理创新

在充分分析数字图书馆的基本特征、时代性要求及其对管理人员素质能力和管理方式要求的基础上．提出了数字图书馆的管理创新方式。     

新会计准则的四大改进

中国新会计准则体系已于2006年2月15日正式发布,并于2007年1月1日起在上市公司率先实施。通过对新会计准则与原会计准则的比较,把握新会计准则的变化,对于贯彻实施新会计准则体系、提高上市公司质量、促进资本市场和谐稳定发展具有重要意义。本文认为新会计准则的四大改进为:会计目标定位于“受托责任观”与“决策有用观”的融合、会计信息质量强调相关性与重要性原则、会计要素的确认与计量国际趋同、财务报告体系更趋有用性。