Is customer loyalty vulnerability-based? An empirical study of a Chinese capital-intensive manufacturing industry

Through cooperation, firms can work together to collectively enhance their performance by sharing resources so as to achieve complementary synergism; while assuring their own self interests by adapting some opportunistic tasks simultaneously to gain benefits. There are few studies on the key but hidden reality of relationship vulnerability — i.e., the dynamic process of both creating relationship value and making sacrifices. We aim to empirically investigate the dimensions of a vulnerability-based relationship (complementary synergism and opportunism) and its link with customer loyalty. A framework is proposed in order to give a new dynamic tool in understanding and implementing effective customer loyalty strategies. Our findings revealed that the level of a vulnerability-based relationship is reflected by the high levels of flexible customization, relationship-specific bonding, coercive integration, buyer idiosyncratic investment and a low level of self-interest seeking. A vulnerability-based relationship also has a positive impact on loyalty. Managerial implications of our study are described.     

Study of cooperation models of supply chain based on profit maximization

As is known to all, the main profit source of supply chain is derived from the improvement of relationships among enterprises. In order to maximize the profit of supply chain, longitudinal and lateral relationships among the enterprises are comprehensively analyzed, under which the supply chain profit is compared. The result indicates that the cooperation is more propitious to the profit enhancement than pure competition. Finally the optimal relationship among the enterprises is established.     

中美经贸关系的制度经济学探析

由于中美两国政治制度、经济方式、意识形态、社会文化等方面的差异巨大及美国全球霸权的思想指导,使美国政府和国内的部分势力认为中国的经济发展和现代化将使中国成为美国的下一个竞争对手。因此,在刚刚结束的党的十七大背景下,从正式制度和非正式制度角度重新梳理一下中美两国经贸关系的发展特征,有利于未来中美两国经贸关系健康发展。     

高校管理与公共关系

树立高校公共形象,增强高校吸引力是解决如何面临激烈市场竞争、提高高校竞争力的有效途径之一.学校管理与公共关系密切联系,不可分割,必须把塑造高校良好公关形象纳入高校发展的轨道.     

Aspects of statistical computing, past, present and future

The various stages in the history of statistical computing are illustrated by personal experiences. The stages include batch processing, interactive working, and the consultative mode. Statistical aspects associated with one or more of these stages include the development of general algorithms, procedures for model checking, and data-driven non-parametric modelling.     

基于文化层面论创业企业的发展

从企业文化的内涵构成、企业文化形成与创业企业发展之间的关系、企业文化在创业企业发展中各阶段的形成、企业文化在创业企业发展中的作用等四个方面,解析企业文化对创业企业不断完善和持续发展的重要作用.     

Improving firm positioning through enhanced offerings and buyer-seller relationships

We analyze the strategic repositioning of firms through changes in their market offerings and buyer-seller relationships. Based on literature from strategy, marketing, economics, and information systems, we formulate a two-by-two matrix to examine alternatives for positioning. We evaluate the framework with four case studies of companies that have recently moved toward more complete product/service offerings and stronger relational linkages with customers. These moves followed two different paths. The product/service path initially focused on the development of new and related products, product bundles, and the addition of product-related services. The relational path first focused on establishing closer relationships with customers including closer operational linkages, enhanced information sharing, more fully articulated legal and contractual obligations, and enhanced cooperation. In all the cases, the strategic repositioning was influenced by customer needs and enabled by information technology and the acquisition of new competencies through networking.     

中国市场上私人关系对企业间关系的影响——基于企业间核心关系变量的实证分析

在企业间关系营销领域,私人关系对企业间关系的发展具有重要影响。本文通过构建一个结构方程模型,以家电分销渠道中的分销商为样本来源,检验了中国市场上私人关系对企业间人际信任、企业间信任和企业间关系专用性投资三项企业间核心关系变量的影响,以此来展现中国市场上私人关系对企业间关系的影响特征。     

Why firms make unilateral investments specific to other firms: the case of OEM suppliers

This study examines why and under what conditions firms will make unilateral relationship‐specific investments to their transaction partners. We propose that firms are more likely to make such investments when the investment yields positive economic spillover values for other transactions with the same exchange partners as well as for third‐party transactions. We also model two types of positive inter‐project spillover effects that a transaction may generate: knowledge spillovers and reputation spillovers. We find empirical support for our developed theory in the context of Taiwanese suppliers of original equipment manufacturers. Copyright © 2008 John Wiley & Sons, Ltd.     

辩证处理“三对”关系 提高形势与政策课教育效果

形势与政策课是对大学生进行思想政治教育的重要途径。提高形势与政策课教育教学效果应辩证处理理论性和时事性、历史性和时代性、统一性和多样性的关系。