中国创意产品及创意相关产品的国际竞争力研究——基于RCA指数和TC指数的实证分析

根据联合国贸易和发展会议创意经济数据库2002-2010年的数据,分析了我国创意产品及创意相关产品的进出口额、国际市场份额及主要贸易伙伴,并对我国创意产品及创意相关产品的RCA指数和TC指数进行定量研究,发现我国创意产品及创意相关产品的国际贸易竞争力总体较强,但存在着出口市场过于集中、贸易结构较为单一和文化科技含量低、核心竞争力不足的缺陷,认为通过解放思想、创造宽容的文化氛围和创意环境,充分利用和开发我国丰富的历史文化资源、积极开展对外文化交流和不断开拓新的国际市场将有助于提高我国创意产业的发展以及创意产品和创意相关产品的国际竞争力.     

中国企业如何应对国外反倾销

中国目前是世界上遭受反倾销调查最多的国家和反倾销最大受害国。原因是国际市场竞争激烈使贸易保护主义重新抬头,国外对中国出口产品的不公正、歧视性待遇,中国出口的产品结构和市场结构不合理,国内企业出口秩序混乱,缺乏完善的信息预警机制和反倾销应诉机制等。中国企业应改变产业结构,使出口产品多元化;推动预警机制的建立及完善;培养市场中介组织,建立反倾销应诉基金;积极应诉保护市场,维护企业自身权益;加紧培养反倾销方面的专业人才;实施价格承诺,尽快中止反倾销调查;企业从容面对,据理力争,尽量避免被他国反倾销。     

Inquiry and Review of Dependence in Marketing Channels: An Economics of Exchange Approach

This article extends the economics of exchange for bilateral monopolists to more general situations in marketing channels, that is, exchange between two members with alternatives, by incorporating insights drawn from power-dependence theory, interdependence theory, and the concept of switching cost. It proposes a framework of three factors of channel dependence and reviews the literature on the operationalizations of channel dependence based on the framework. This study concludes that the approaches used by channels researchers, explicitly or implicitly, more or less, capture the three factors of channel dependence. It also notices weaknesses in some approaches, including missing important aspects of a factor, possibilities of inflating or deflating channel dependence, and falling short of being a one-dimensional construct. The article finally draws conclusions and reports implications from the findings of this inquiry and literature review.     

Customer Channel Preferences in the Finnish Banking Sector

Abstract

This research examined a survey of 3,000 and indepth interviews of 30 financial customers who provided information regarding their usage of, and attitudes towards, financial distribution channels. Improvements in technology are facilitating the development of alternative delivery methods and channels, and this paper examines the implications both for customers and for banks. This study looks at customers' behavior and links it with their usage of financial distribution channels to determine if there are particular behavioral segments of customers who exhibit similar patterns of access to financial services. This should enable financial institutions to more efficiently market their delivery of financial services.     

Deterrence or Conflict Spiral Effect? Exercise of Coercive Power in Marketing Channels: Evidence from China

Purpose: The article aims to test the appropriateness of deterrence and conflict spiral models in marketing channels. Both models have been alternatively used as bases to explain firms’ power-related behaviors in marketing channels. However, the issue of the appropriateness of such an application in various contexts has not yet been addressed.

Methodology/approach: The authors develop the hypotheses based on deterrence theory and their alternatives based on conflict spiral theory. They gather data from 204 sales representatives of suppliers in China and use linear regression analysis to test their hypotheses versus alternatives.

Empirical findings: The data analysis offers supportive evidence for the deterrence logic but with unexpected results. By elaborating on the empirical results, the original assumption of deterrence theory, and the nature of interfirm relationship in marketing channels, the authors modify the deterrence model for research on power related-behaviors in the given context. The analysis implies a possible explanation for inconsistent findings in the literature regarding exercises of coercive power.

Originality/value/contribution: This article proposes a revised deterrence model that can interpret the empirical results with a consistent logic and better predict power-related behaviors in marketing channels.

Research limitations/implications: The research results may lack generalizability with respect to channel type and culture. It does not directly test the cognitive mechanisms that mediate the impact of power on its exercise. Researchers are encouraged to directly test the mediating constructs in other channels or countries.

Practical implications: The article includes some insights and implications for managers in understanding power structure and implementing influence strategies in business-to-business marketing.     

Joint Venture Formation and Internationalization: A Japanese MNEs' Perspective

This article examines relationships among top-management-team composition, group processes, and the effects of those processes on cohesion for international joint venture teams in Thailand. For culturally diverse teams, demographic elements (member age, length of team tenure, level of education, functional expertise) and cultural characteristics (country of education, nationality, affiliation with a parent organization, primary language spoken) define heterogeneity. Overall, demographic heterogeneity had a significant influence on openness among team members and on cohesion when mediated by openness. Cultural heterogeneity had a significant influence on openness and cohesion among team members, with loyalty and openness having a significant influence on cohesion.     

Influence of International Trade Agreements on International Business: A Conceptual Model

The article provides a conceptual model, developed from analyzing over fifty trade agreement related research studies published during the last decade, which allows international business scholars to explore the influence of trade agreements (custom unions, free trade agreements, preferential trade agreements, regional trade agreements) on foreign market entry strategies. This model is an attempt to develop IB theory to address the current research gap in this very narrow but important allied field. Empirical findings generated by interviewing dairy produce exporters in New Zealand reveal a remarkable connection between TAs and IB, with TAs found to influence the regulative environment of participating countries, which may in turn reduce the regulative distance between member nations. The contribution provides a basis for IB researchers to explore this connection in multiple industries/countries.     

The Dissemination of Marketing Knowledge in a Newly Emerging Democracy

No abstract available for this article.     

Foreign Direct Investment Motives and Marketing Strategies in Central and Eastern Europe

Summary

Foreign direct investment (FDI) inflows are of crucial importance for the process of reintegration of Central and Eastern Europe (CEE) in the global marketplace. This paper explores the motives of foreign investors, host governments, and host companies in the FDI process taking place in CEE. The degree to which the motives of the three parties have been achieved is evaluated. The motives of foreign investors, host governments, and host companies are related to the strategic priorities of the FDI companies. The way in which these priorities have been realized is discussed. Recommendations for foreign investors' behavior in the CEE context are presented at the end of the article. The research data come from four countries: Bulgaria, Hungary, Poland, and Slovenia.