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111.
品牌认知对消费者购买行为的影响 总被引:3,自引:0,他引:3
通过提出一个概念模型,探讨品牌知识和品牌关系如何影响消费者当前购买行为和未来购买行为。研究结果表明品牌认知(包括品牌知名度和品牌形象)直接影响消费者的当前购买行为,但是不直接影响未来的购买行为;品牌认知通过品牌关系(包括品牌满意度、品牌信任和情感)影响消费者的未来购买行为,并从产品质量、服务理念、品牌形象和消费感受四个方面提出对策建议。 相似文献
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113.
The majority of research on place attachment has been conducted within a domestic context where local culture is fairly familiar to the visitor. International tourism research has begun to address destination attachment, but has not yet fully explored the concept where the people and the culture are substantially different. This research used in-depth qualitative interviews with international visitors to Thailand to examine the role of local people in destination attachment. Results show that one of the main attributes of international visitors’ attachment is the Thai people. A follow-on survey confirmed that “people attachment” is an integral part of the measurement of destination attachment. 相似文献
114.
Edmund W.J. Lee Shirley S. Ho Josephine K. Chow Ying Ying Wu Zixin Yang 《Journal of Risk Research》2013,16(7):879-902
As breast cancer is the most prevalent cancer among women in Singapore, encouraging them to engage in preventive measures becomes increasingly important. This study aims to take a closer look at the influence of attention to media, interpersonal communication, news elaboration, and knowledge on women’s (aged between 30 and 70) perceived risks of breast cancer and their intentions to engage in preventive measures in Singapore. Attention to media, frequency of interpersonal communication, fatalistic belief, and knowledge structure density were found to be associated with risk perception of breast cancer among Singaporean women. Findings also showed that frequency of interpersonal communication, risk perception, elaboration, and factual knowledge were positively associated with women’s intentions to take up preventive measures such as breast self-examination, clinical breast examination, and mammography. Implications for theory and practice were discussed. 相似文献
115.
James B. Abugre 《Journal Of African Business》2013,14(1):33-46
In this study, the author explores employees' expectations of organizational communication patterns including internal communication behavior in organizations. In-depth interviews of employees and managers were used as data from four Ghanaian organizations. Results show that employees want a change from the current pattern of overcentralized communication system in organizations to a more horizontal interpersonal communication. Findings also show the importance of effective and interpersonal communication as processes that can affect employees' attitude to work. Additionally, results show that aspects of national culture, structures and systems, and management practices influence the pattern of communication in organizations. The results suggest that work organizations would thrive only if both managers and employees work collectively as a team and understand each other through effective communication media institutionalized in the various organizations. 相似文献
116.
Professor Joan Ballantine Patricia McCourt Larres 《Accounting Education: An International Journal》2013,22(4-5):387-402
To interface effectively with professional accountancy training, accounting educationalists should ensure that they turn out graduates who possess the interpersonal and communication skills required of today's accountant. Attainment of these skills is promoted by group work. However, little empirical evidence exists to help academics make an informed choice about which form of group learning enhances interpersonal and communication skills. This paper addresses this deficiency by comparing perceptions of skills enhancement between accounting students who experienced traditional or simple group learning and those who undertook cooperative learning. The findings reveal that the cooperative learning cohort perceived their learning experience to be significantly more effective at enhancing interpersonal and communication skills than that of the simple group learning cohort. This study provides evidence that cooperative learning is a more effective model for delivering interpersonal and communication skills than simple group learning, thereby creating a more successful interface between academic accounting and professional accountancy training. 相似文献
117.
Thomas E. McKee Theodore J. Mock T. Flemming Ruud 《Accounting Education: An International Journal》2013,22(4):321-341
Individual differences among humans are apparent in many environments and situations. Educators should be concerned about whether such differences are systematic to such an extent that they significantly affect the effectiveness of various pedagogical methods and training approaches. This paper investigates one type of individual difference-learning style-which may vary across cultures and which may be relevant for both accounting education and audit practice. Learning style is defined as an individual orientation to learning, utilizing four basic modes of learning to various degrees. Learning style measures were obtained from Norwegian and United States accounting students with varying experience levels. The learning styles for the US students were compared to data obtained in prior research and were found to be generally consistent with these studies. The Norwegian sample was compared to both the current United States results and prior research and was found to be significantly different from the US learning style preferences. Implications of these differences for both education and practice are explored. 相似文献
118.
Anubhav A. Mishra 《International Review of Retail, Distribution & Consumer Research》2013,23(1):35-54
Consumer decision styles (CDS) are important for marketers because they determine consumer behaviours that are relatively stable over time and hence are useful for market segmentation. The study has confirmed the existence of the original US characteristics as well as put forward two new characteristics specific to the Indian context, namely, ‘dissatisfied shopping consciousness’ and ‘store loyal’. Thereafter, a multi-step cluster analysis was employed to classify the respondents into groups based on their CDS. Five homogeneous and distinct decision-making segments have been identified. In order to validate the cluster solutions, a K-means clustering procedure was performed by taking random initial seeds to set the cluster centres. The paper also seeks to investigate whether consumers’ innovativeness is associated with their CDS. The findings are discussed and recommendations are proffered for managers and future research. 相似文献
119.
Bert Weijters Niels Schillewaert Maggie Geuens 《Journal of the Academy of Marketing Science》2008,36(3):409-422
Cross-mode surveys are on the rise. The current study compares levels of response styles across three modes of data collection:
paper-and-pencil questionnaires, telephone interviews, and online questionnaires. The authors make the comparison in terms
of acquiescence, disacquiescence, and extreme and midpoint response styles. To do this, they propose a new method, namely,
the representative indicators response style means and covariance structure (RIRSMACS) method. This method contributes to
the literature in important ways. First, it offers a simultaneous operationalization of multiple response styles. The model
accounts for dependencies among response style indicators due to their reliance on common item sets. Second, it accounts for
random error in the response style measures. As a consequence, random error in response style measures is not passed on to
corrected measures. The method can detect and correct cross-mode response style differences in cases where measurement invariance
testing and multitrait multimethod designs are inadequate. The authors demonstrate and discuss the practical and theoretical
advantages of the RIRSMACS approach over traditional methods.
Electronic supplementary material The online version of this article (doi:) contains supplementary material, which is available to authorized users.
相似文献
Maggie GeuensEmail: |
120.
当前高职院校普遍存在技防建设严重滞后、安全保卫工作执法难度较大、安全保卫队伍综合素质不高、领导对安全保卫工作不够重视四个方面的安全问题.高职院校应从构建严密的监控体系、完善安全保卫工作体制、提升安全保卫队伍专业素质、提高领导对安全保卫工作的重视程度四个方面入手,切实提高安全保卫工作的成效. 相似文献