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21.
Can economic bonus programs jeopardize service relationships? 总被引:1,自引:0,他引:1
Research findings on the impact of economic bonus programs on service relationships are contradictory. While some studies
find positive effects of economic bonus programs on customer’s relational behavior, other studies demonstrate negative effects.
Building on self-determination theory, Dholakia (J Market Res 43(2):109–120, 2006) points at a possible explanation for these conflicting results, arguing that economic marketing programs have negative effects
on self-determined customers when the program is perceived as controlling by them. By testing the effect of four different
kinds of economic bonus programs on loyalty in an experimental setting using a nationwide representative sample of 768 participants,
this research is the first that provides empirical evidence that economic bonus programs can indeed endanger service relationships
by reducing customer’s self-determination. Implications of our findings for the abundance of economic bonus programs offered
to service customers these days are highlighted. 相似文献
22.
Three experiments were conducted to test whether an enhanced degree of fair behavior could be obtained by making justice a goal, whether consciously set, primed, or both. Each experiment assessed fairness in a competitive negotiation context. All participants, across the three experiments, were asked to attain a base‐level performance goal. The first experiment examined how a negotiation is affected by a consciously set goal for fairness as well as a primed fairness goal. The results revealed that both the conscious and the primed goal enhanced a participant's fairness. The second and third experiments examined the underlying mediating mechanisms of the effects found in the first experiment. Overall, the results of three experiments indicate that both conscious and primed goals, individually or in combination, can increase fair behavior by enhancing justice saliency. © 2015 Wiley Periodicals, Inc. 相似文献
23.
In this essay, the authors rejoin the debate about financial incentive effectiveness. They (a) briefly review the state of the literature in 1998, (b) highlight new meta‐analytic findings and update conclusions regarding the financial incentives–performance relationship, (c) address the myth that financial incentives erode intrinsic motivation, (d) provide explanations for the presumed failure of financial incentives and (e) offer some concluding thoughts and suggestions for future research. 相似文献
24.
TPM(Total Productive Maintenance)——全面生产维修,是以提高设备综合效率为目标,以全系统的预防维修为过程,以全体人员参与为基础的设备保养和维修管理体系。文章重点探讨了在具体实施TPM管理体系过程中,如何在设备保全上采取措施,并以此来提高设备维修管理水平。 相似文献
25.
基于社会网络的创业机会、动机与创业精神的关系研究 总被引:1,自引:2,他引:1
已有的创业精神的研究多基于西方的经济背景和实践。中国社会的历史文化和转轨时期的经济制度等都反映了中国创业精神发展的特殊性。其于制度理论,提出了创业机会、动机与创业精神之间的关系,并结合中国的创业实践认为,社会网络在创业机会、动机与创业精神的关系中起中介作用。 相似文献
26.
27.
To learn more about the role of line managers in the implementation of HR practices, we propose and test a model of line managers' perceptions of enabling HR practices on the one hand and employee outcomes on the other. In a field study of 89 line managers and 631 employees, we observed that the relationship between line managers' perceptions of enabling HR practices and employees' intrinsic motivation, affective organizational commitment, and turnover intention was mediated by employees' perceived supervisor support. Line managers' perceptions of enabling HR practices, in turn, were predicted by line managers' perceived quality of the HR training they received. Theoretical and practical implications and directions for future research are discussed. 相似文献
28.
学习动机是影响学生学习行为及其效果的一种非智力因素,充分认识学习动机的特点及激发,对利用学习动机这一因素改善学生的学习行为,提高学习效果具有重要意义。 相似文献
29.
依据1986年-2008年期间以外国金融直接投资的形式在我国设立商业存在的跨国银行数据、运用Panel Data变截距固定效应模型GLS估算方法,检验了跨国银行进入我国的动机和区位选择的影响因素.结果发现,跨国银行进入我国"追求利润"的动机比"客户追随"的动机更加强烈;而制度质量上接近的程度则是跨国银行进行区位选择的决定性因素. 相似文献
30.
To gain a better understanding of online brand communities, this study has examined why people joined in online brand communities and whether there were some differences in the motivations of Internet users based on different cultures. Open-ended questions were asked to the community members from both South Korean Automobile Online Brand Communities (KAOBC) and American Automobile Online Brand Communities (AAOBC) in the first stage and then generated and utilized an online survey for the study. The study found that KAOBC members tended to have a stronger social network, business, and communication motivations than AAOBC members. As a primary motivation, information seeking is the strongest motivation for members of both KAOBC and AAOBC. They had a similar level of information motivation. 相似文献