The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications

To enhance the understanding of consumer engagement with brand content on social media, this study examines how pronoun choices affect different types of consumer engagement (e.g., likes, comments, shares) by simultaneously exploring five different pronoun types (first-person singular, first-person plural, second person, third-person singular, and third-person plural). Furthermore, this study explores how the effects of these linguistic (pronoun) choices vary across two brand classifications: characteristics (hedonic vs. utilitarian) and offerings (goods vs. services). The proposed multivariate Poisson regression model, analyzing 15,788 unique brand posts from Facebook over an 8-month period, reveals differences in engagement due to pronoun usage across brand classifications. These results offer a deeper understanding of how the way brands talk to consumers on social media platforms influences consumers' attitudes (likes), propensity to engage with the brand (comments), and willingness to share branded content with their social networks (shares) across different brand classifications.     

论美国结构主义语言学及其在英语教学法中的运用

20世纪30年代到50年代期间,作为一种很有影响力的语言学流派,美国结构主义语言学一直占据着语言学研究领域的主导地位.美国结构主义语言学以其精确的方法,描述语言的过程及分析,对语言学研究领域和英语教学法方面都有着巨大的贡献.对于口语,美国结构主义语言学予以特别的重视,它探求了一种全新的实用方法论和一套描写与分析语言事实的新程序.另外,美国结构主义语言学还为听说教学法的兴起提供了必要的理论基础和详细的方法.     

网络语言植入现实生活社会的语言学态度

随着互联网的迅速普及,网络语言被移植到现实生活中。本文从社会学、语言学角度分析了如何对待滥用网络语言这一现象,以及如何引导网民合理地、适度地使用网络语言等问题。     

Assessment of China's and India's science and technology literature — introduction, background, and approach

Science and technology (S&T) allows (1) automation to replace human labor, (2) enhanced human labor capabilities, (3) quicker and cheaper production of goods, and (4) more complex products and processes. In order to maintain competitive advantages, it is critical for any country to understand what other countries are producing in S&T, and what intrinsic S&T capabilities are being developed.India and China are the two most populous countries in the world. These two dynamic economies are advancing rapidly in S&T, and it is prudent to assess the quantity and quality of their research output as well as to examine trends in their S&T capabilities.This paper, the first of four in a Special Section on China's and India's S&T, introduces the remaining three papers. Specifically, this paper describes the motivation for the studies, the background for understanding national S&T assessments, an overview of text mining, a brief picture of the Indian and Chinese S&T establishments, and a summary of the analytical techniques used in the assessments.     

Natural Language Processing in Accounting,Auditing and Finance: A Synthesis of the Literature with a Roadmap for Future Research

Natural language processing (NLP) is a part of the artificial intelligence domain focused on communication between humans and computers. NLP attempts to address the inherent problem that while human communications are often ambiguous and imprecise, computers require unambiguous and precise messages to enable understanding. The accounting, auditing and finance domains frequently put forth textual documents intended to communicate a wide variety of messages, including, but not limited to, corporate financial performance, management's assessment of current and future firm performance, analysts’ assessments of firm performance, domain standards and regulations as well as evidence of compliance with relevant standards and regulations. NLP applications have been used to mine these documents to obtain insights, make inferences and to create additional methodologies and artefacts to advance knowledge in accounting, auditing and finance. This paper synthesizes the extant literature in NLP in accounting, auditing and finance to establish the state of current knowledge and to identify paths for future research. Copyright © 2016 John Wiley & Sons, Ltd.     

Assessment of India's research literature

The structure and infrastructure of the Indian research literature were determined. A representative database of technical articles was extracted from the Science Citation Index/Social Science Citation Index (SCI/SSCI) [SCI. Certain data included herein are derived from the Science Citation Index/Social Science Citation Index prepared by the THOMSON SCIENTIFIC®, Inc. (Thomson®), Philadelphia, Pennsylvania, USA: ©Copyright THOMSON SCIENTIFIC® 2006. All rights reserved. [1]] for 2005, with each article containing at least one author with an India address. Document clustering was used to identify the main technical themes (core competencies) of Indian research. Aggregate India bibliometrics were also performed, emphasizing the value of collaborative research to India. A unique mapping approach was used to identify networks of organizations that published together, networks of organizations with common technical interests, and especially those organizations with common technical interests that did not co-publish extensively. Finally, trend analyses were performed using other year data from the SCI/SSCI to place the 2005 results in their proper historical context.     

The structure and infrastructure of Mexico's science and technology

The structure and infrastructure of the Mexican technical literature was determined. A representative database of technical articles was extracted from the Science Citation Index for the year 2002, with each article containing at least one author with a Mexican address. Many different manual and statistical clustering methods were used to identify the structure of the technical literature (especially the science and technology core competencies). One of the pervasive technical topics identified from the clustering, thin films research, was analyzed further using bibliometrics, in order to identify the infrastructure of this technology.     

“孤芳自赏”与“全民同乐”的平衡——语言学发展的一点感想

语言学长久以来都以一种＂专家自营地＂的方式发展。汉字热的掀起,无疑给我们诸多的提示。语言学是否也能以这样的方式,做到＂全民同乐＂？该文从这个角度提出了自己的观点。这样的平衡是可以做到,也应该成为语言学发展的一个方向,语言学工作者的研究应该将二者结合起来。文章提出结合现代媒体手段和科技成果,首先将应用语言学作为突破口,然后发展到语言学的各个领域。这是一种尝试,还需要在实践中进行检验和发展。     

湘东北及湘中部分地区“祖母”称谓的生态考察

运用生态语言学和地理语言学的理论和方法探讨了＂祖母＂称谓在湘东北及湘中部分地区的地理分布和竞争过程,认为该地区较早的祖母称谓是＂婆＂类称谓,其次是＂毑[ia]＂类称谓、＂妈＂类称谓、＂妳妳[ni44.ni]＂和＂爸爸[pa33pa21]＂,再次是＂奶奶[nai55.nai]＂和＂爹[tia]＂类称谓,同时,认为河流对词语的传播与竞争有着不容忽视的影响。     

商务英语语言特殊性之我见

商务英语是普通英语的一种社会功能变体,是专门用途英语,是英语在商务场合中的应用。它源于普通英语,并以普通英语为基础,应用在商务场合。把握其语言的特殊规律性,对于提高商务英语学习效果,增强对外商务交际活动技巧与实践能力,都具有重要意义。