浅议地质公园的选址与管理

对地质公园的概念、地质公园的选址、地质公园的可持续发展本文作了系统的论述,并从科学管理角度对地质公园管理体制进行了探讨。     

汉语方言中来源格、处所格和目标格融合现象初探

本文通过对汉语38个方言点中49组介词融合(syncretism)现象的考察,发现汉语来源格、处所格和目标格之间的融合现象可以通过两种融合模式加以说明。其一是双向融合模式,即处所格和来源格可以双向融合,处所格和目标格也可以双向融合,因此出现三个格用一个词表示的语言现象,在这种模式中来源格与目标格融合需要另外解释。其二是单向循环融合模式,即处所格发展出目标格,目标格发展出来源格,来源格再发展出处所格,形成一个循环。汉语方言中来源格、处所格和目标格存在错综复杂的关系可能是多种因素综合作用使然。     

The effect of multi-purpose shopping on pricing and location strategy for grocery stores

Though it is a well-accepted fact that consumers indulge in multi-purpose shopping, most previous models of store choice assume that grocery shopping trips are single-purpose trips. This paper provides the first empirical analysis of multi-purpose shopping using data on actual shopping trips. A latent class factor analytic logit model is proposed, which provides a representation of the market structure of grocery store competition, while integrating; multi-purpose shopping, retail pricing format and location strategy. We conclude that incorporating multi-purpose shopping trips provides a better understanding of the competitive market structure, and discuss the managerial implications for the selection of marketing strategies.     

Making the next move: When does the newness of experience matter in overseas sequential entries of multinational companies?

Traditional internationalization models suggest multinational companies (MNCs) can exploit their accumulative experience to facilitate their sequential entries. However, experience may depreciate over time. Thus, obtaining benefits from prior experience for MNCs is based on two critical premises, i.e., interpreting and applying experience correctly. We argue that there is a need to study the newness dimension of experiential learning. In doing so, we aim to explore to what extent the newness of experience matters in overseas sequential entries for MNCs. Moreover, we expect that the benefits from recent experience in guiding sequential entries are contingent on the extent of context similarity between the most recent entry location and sequential entry location and the outcome expectancy of focal entry. With a sample of 112 Chinese listed firms and 410 observations during the period of 2000–2012, we find that else being equal, the newness of experience of MNCs is positively associated with sequential entry and such a relationship is positively moderated both by context similarity in institutional environment and the outcome expectancy of the focal entry. We also compare the effects of the newness of different types of experience and find that the newness of the most recent experience has a larger influence on sequential entry than location-specific experience and general experience.     

经济地理与外资企业的区位选择

本文利用2004～2008年我国546类制造行业的省级面板数据,从新经济地理学的视角,研究了外资企业进入中国各省市区的决定因素。结果表明,各地的市场潜力、贸易成本、地理位置等新经济地理的因素对现阶段外资企业的区位选择有显著的影响,而传统FDI理论所关注的因素如工资成本、优惠政策等对外资企业的区位选择影响不显著。另外,本文还发现了各地区间还普遍存在着不同程度的市场分割现象,这会阻碍外资企业和FDI在省际的自由流动。这些结论对我国各地区今后有针对性地实施吸引外资企业和FDI的政策有一定借鉴意义。     

Applying multiple regression analysis to the forecasting of grocery store sales: an application and critical appraisal

Multiple regression analysis is applied to an analysis of the trading performance of a chain of grocery stores in the north-east of England. The performance of stores outside the conurbations is shown to be related to characteristics of the OPCS ‘urban-areas’ in which the stores are located, and a way is presented of modelling the effect of competition from within and outside these centres.

A high degree of statistical explanation is achieved, and the methodology used is defended against criticisms that can be levelled at many of other multiple regression analyses of store performance. Caution is nevertheless advised against the application of the model to forecasting the performance of new stores, although a range of applications are suggested whereby the implications of changes in the trading circumstances of existing stores might be examined.     

Typologies of Banner Advertisements’ Attributes: A Content Analysis

The web has received significant amount of attention from advertising and consumer researchers investigating the impact of banner advertisement on consumers’ psychological and behavioral responses. However, no typology of banner advertisement has been identified yet, and the selection of banner advertisements as advertising stimuli has been carried out on the premise of personal judgment rather than scientific methodology. The identification of typology is important because different banner advertisement, such as static and pop-up, elicit different consumers’ responses. In addition the identification of a typology constitutes an advance to mid-range theory in a research domain. Hence, the purpose of this research is to identify the typologies of banner advertisements’ attributes such as type, number, shape, location, and size using content analysis. Specifically, nine banner advertisement types are identified as well as the typology of number, shape, location, and size of banner advertisements. Contributions of the research are discussed.