生产企业供应商关系管理研究

分析了生产企业实施供应商关系管理的必要性和重要性，为生产企业实施供应商关系管理提供了一个清晰的、有章可循的执行框架，并指出企业没有必要和所有的供应商都建立战略合作伙伴关系，企业与供应商的关系应该是多种关系共存的金字塔多层次型的结构。     

工程项目管理企业(PM)与业主关系问题的探讨

在采用项目管理服务的管理方式下，工程项目管理企业(PM)和业主之间关系的好坏会直接影响到双方合作的成效，建立两间的良好关系，将增加项目管理服务业发展的市场动力来源。结合了南京国际广场工程项目管理的实践，对PM与业主之间的关系进行了分析，总结了实践中PM和业主之间存在的一些问题，提出了建立“伙伴关系”的建议，以及成功建立伙伴关系的几个重要因素。     

Reverse auctions and buyer-seller relationships: A rejoinder to Emiliani and Stec's commentary

In response to Emiliani and Stec's commentary, we present rebuttal to their specific points and further assessment of auctions' role in relationships. We fear the commentators represent a segment of procurement managers closed to using auctions. To help overcome their apprehension, we reemphasize statements in the original article and amplify the role of auctions by referring to the wider relationship marketing literature. The bottom line is that we still believe relational auction is not an oxymoron and our proposed design amendments can create an environment of transparency, fairness, and bilateral communication which leads to further relational strengthening.     

Relationships of channel power, noncoercive influence strategies, climate, and solidarity: A real case study of the Taiwanese PDA industry

The management of channel relations has a significant impact on a firm's operational competitiveness; however, there is a lack of published research to better understand the linkages between channel relationships and channel power, noncoercive influence strategies, as well as channel climate and channel solidarity. This paper develops a model showing the linkages among these dimensions of channel relationships. Using linear structural relations (LISREL), a model of the Taiwanese personal digital assistant industry is developed to illustrate these interactions. The corresponding empirical test results indicate that channel climate has a significant impact on channel solidarity; however, this impact may be mitigated by both channel power and the use of noncoercive influence strategies. In addition, both mutual trust among channel members and continuity of the relationship have a positive influence on channel solidarity. Channel members with relatively more power appear able to determine the degree of channel solidarity through the use of effective noncoercive influence strategies.     

基于网络关系的公司治理

公司治理已由“股东至上”的产权治理演进为“利益相关者”的超产权治理,由单一企业的内部法人治理结构治理向网络关系的公司治理演进.企业价值评价也由财务指标逐渐转向非财务指标.在以网络关系为基础的公司治理中,企业当着力构建公司的价值网络关系、社会网络关系和顾客网络关系,并以利益相关者的公司治理理论为基点,根据不同的网络关系,实施分类治理,协调、维护好各种网络关系,使各类利益相关者协调发展.公司利用各种网络关系攫取企业发展所需的各类资源,致力于企业“Key Stone”角色的建设,保持企业的“常青基业”,以实现企业和社会效益的最大化.     

供电企业客户关系管理探讨

对客户关系管理和客户满意度的基本概念及其对供电企业营销的适用性,实施以顾客满意为核心的客户关系管理对供电企业营销的重要意义,以及供电企业实施客户关系管理的主要内容进行了阐述。     

The implementation of customer profitability analysis: A case study

By using customer profitability analysis (CPA), firms can determine the profit contribution of customer segments and/or individual customers. This article presents an approach for the implementation of CPA. The implementation process is illustrated using a case study of a firm producing and selling professional cleaning products. The case study highlights specific issues related to CPA in an industrial setting, and the results provide examples of the possible benefits of implementing a process of regular CPA.     

Till death do us part…but not always: Six antecedents to a customer's relational preference in buyer-seller exchanges

Since its emergence in the early 1990s as marketing's newest paradigm or school of thought, research in the area of relationship marketing has been proliferating. From the customer's perspective, initial attempts to become lifelong partners with key sellers or suppliers were appealing. However, as these propositions multiply in number and carry with them increasing burdens in terms of time and commitment, customers are reticent to enter into long-lasting relationships with all sellers. In this paper, we consider relationship formation from the customers' perspective and examine the antecedents to a customer's preference for a relational exchange orientation versus a transactional exchange orientation. Our belief is that, depending upon a set of contextual factors surrounding the exchange, customers will opt for a relational orientation with suppliers in some cases and for a more transactional orientation in others.     

A process-oriented perspective on customer relationship management and organizational performance: An empirical investigation

Research on the CRM-performance link has been fragmented due to various perspectives on CRM. This study, considering different concepts of CRM, proposes a process-oriented framework for examining the relationship among CRM resources, CRM process capabilities, and organizational performance. Based on the resource-based view (RBV) of the firm, CRM resources are classified as “technological CRM resources” and “infrastructural CRM resources”. Data from 77 Iranian Internet service provider firms were gathered in a field survey. The empirical work indicates that the measured constructs demonstrate key psychometric properties including reliability and validity. The results reveal that CRM processes are more affected by infrastructural CRM resources rather than technological CRM resources. Moreover, the findings indicate that firms with improved CRM process capabilities enjoy better organizational performance.     

可持续城市与娱乐产业的空间关系

从城市(社会)地理学的(空1间)角度,以人本主义理念为出发点,讨论了可持续发展理念下的城市娱乐业及夜生活产业对城市的影响及其对形成可持续性城市空间的关系。