Social media? Get serious! Understanding the functional building blocks of social media

Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platforms—such as content sharing sites, blogs, social networking, and wikis—to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm's reputation, sales, and even survival. Yet, many executives eschew or ignore this form of media because they don’t understand what it is, the various forms it can take, and how to engage with it and learn. In response, we present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. As different social media activities are defined by the extent to which they focus on some or all of these blocks, we explain the implications that each block can have for how firms should engage with social media. To conclude, we present a number of recommendations regarding how firms should develop strategies for monitoring, understanding, and responding to different social media activities.     

当代传媒业绩效考评弊端与对策研究

中国传媒业绩效考评缺乏政策评价体系,绩效考评机制滞后,还存在重"量"轻"质"、重"奖励"轻"发展"等不良倾向。要清除诸多弊病,首要的是制订符合传媒市场需要的科学的评价标准,在此基础上完善绩效考评体系,注意绩效考评体系内外的联系,以"能力"为本位;变职称工资管理为绩效工资管理实行年终绩效考核,推行末位淘汰制等。     

基于SCP范式的中国传媒产业分析

文章应用SCP范式,对我国传媒产业的市场结构指标与产业绩效进行了相关性分析,得出两者间存在着较强的正相关关系,并提出政府政策制定必须立足提高整个产业集中度,才能从根本上提高传媒产业的整体绩效。     

乡村文化的保护与营造——从大众媒介的角度

在城市化进程中,乡村通过媒介传播汲取了新鲜的城市印象,大众媒介营造的文化氛围使乡村文化逐渐与城市文化趋同。论文通过对当下乡村媒介现状的分析,提出借助大众媒介之力,保护乡村文化并寻找新的发展契机,从而健全乡村文化心理,建立乡村文化自信和自豪感。     

浅析5“E”在新闻中心政治思想工作中的应用

5"E"因素会通过各种渠道对政治思想工作产生影响,可以通过畅通渠道,加强宣传、强化监督等手段引导其对新闻中心政治思想工作发挥积极作用。     

内在的监狱:致死的娱乐——试评《娱乐至死》

电视把我们从理性思考的印刷术时代带到了全民娱乐不需怀疑的时代,在电视的所建构的完美"真"世界里,人们只注重感官愉悦,甘愿被娱乐奴役,不再反思,主动走进了娱乐构筑的监狱。     

Flexibility in the gig economy: managing time on three online piecework platforms

Gig economy platforms seem to provide extreme temporal flexibility to workers, giving them full control over how to spend each hour and minute of the day. What constraints do workers face when attempting to exercise this flexibility? We use 30 worker interviews and other data to compare three online piecework platforms with different histories and worker demographics: Mechanical Turk, MobileWorks, and CloudFactory. We find that structural constraints (availability of work and degree of worker dependence on the work) as well as cultural‐cognitive constraints (procrastination and presenteeism) limit worker control over scheduling in practice. The severity of these constraints varies significantly between platforms, the formally freest platform presenting the greatest structural and cultural‐cognitive constraints. We also find that workers have developed informal practices, tools, and communities to address these constraints. We conclude that focusing on outcomes rather than on worker control is a more fruitful way to assess flexible working arrangements.     

上市传媒公司经营绩效及资本运营实证分析

在激烈的传媒竞争环境下,资本运营受到传媒企业的重视。根据对部分中国传媒上市公司经营绩效实证考察,提出中国传媒企业资本运营应在以下三方面深化认识:市场机制的充分遵循、规模扩张与融合、提高资本效益与产业结构调整。     

网络广告媒介的发展趋势及其创新

Internet的发展及其广泛应用正深刻影响和改变着各行各业,对广告业的影响也日趋突出。以Internet为基础的互联网正在成为广告主与消费者沟通的最廉价的工具,也成为广告主推介产品、宣传自己的有效平台。在网络化和全球化的条件下,Internet将会深刻地影响广告主及其受众对媒介的选择习惯,并促使这种传播媒介更加广泛应用和完善。     

五种旅游信息传播模式的比较与整合

旅游信息传播是旅游活动的核心过程,也是旅游研究的重点领域.文章通过梳理相关研究成果,对比分析5种具有代表性的旅游信息传播模式,对其学科属性、概念内涵、模式结构、表述类型等内容进行归纳总结.在此基础上,文章从系统科学、社会心理学和社会伦理学切入,整合并重构旅游信息传播的过程及其结构要素,提出一个由传播者、信息、媒介、游客4大要素为主体,以大众传播、人际传播、组织传播、群体传播为传播方式,并以三环结构为几何特征的旅游信息立体传播模式,为旅游信息传播研究提供了一种新的框架和思路.