浅谈多媒体与多媒体课件的制作

在现代教学实践中,讲究的是教学的手段和教学的效果,随着科学技术的发展,计算机辅助教学（CAI）越来越得到普及,从而要求老师去改变传统的教学方法,适应现代化教学的需要,其中多媒体课件在教学中的应用就是这方面的一个突出表现。     

新媒介语境下幽默语篇的非范畴化

在以网络为代表的新媒介背景下,幽默语篇以独有的方式改变着人们的阅读和思维习惯,同时自身也经受各种革新和变异,形式上趋向于多模态化,内容上呈现出方言化,具备很强的可再生能力,而且幽默语篇在概念意义、人际意义和语篇层面上都体现出解构社会现实的势态。这是幽默语篇在新社会语境中的非范畴化现象,这一过程中幽默语篇范畴出现很多非典型新成员,它们必将影响着幽默语篇的重新范畴化。     

农村受众大众媒介接触与利用研究——以井冈山区域为例

中国发展的关键在于农村的发展,"三农"问题业已成为社会焦点.信息化时代下媒介对社会生活的渗透涉及方方面面,媒介在完善自我、促进农村及整个社会的发展进程中起着助推器的作用.运用实证研究方法,选择井冈山区域农村作为研究对象,考察农村受众与媒介的接触行为、内容及其偏好,探讨大众传媒在农村的传播现状及其利用程度,以优化传播效果.     

论新闻传媒在提升党的执政能力中的地位和作用

执政党面临着如何执好政、掌好权,提升执政能力的考验。在此过程中,执政党需要一定的资源作支撑,来为执政目标服务。新闻媒体作为党的特殊执政资源,拥有丰富的信息来源、畅通的传播渠道、先进的传播手段和巨大的社会影响,在为执政党提升执政能力中发挥着重要作用。主要表现在：引导社会舆论中的“议程设置”;支持人民当家作主,为人民表达意见创造好的公共平台;危机事件发生后新闻发言人的积极“发力”;舆论监督中的彰显良知和正义。     

数字档案库参与“非遗”保护发展路径探析——以岭南传统艺术影像档案库为例

针对新时代非物质文化遗产传播和保护面对的现实问题,对非物质文化遗产传承和保护的数字化路径进行深入分析,对岭南传统艺术影像档案库参与非物质文化遗产保护和传承的实践研究得出,新时代的非物质文化遗产传播与保护应当充分运用数字化技术,借助新媒体平台为非遗保护传承赋能。通过创建非物质文化遗产数字化档案库的建设等多种方式,让数字化技术应用到非物质文化遗产的传承和保护当中。     

Public infrastructure,production organization,and economic development

We develop a political economy model of growth to examine economic development led by the interactions between an economic decision concerning a firm’s production technology (CRS vs. IRS technology) and a political decision concerning public infrastructure. We show that multiple equilibrium growth paths occur due to differences in expectations regarding the quality of public infrastructure. These multiple paths illustrate why economies with poor initial conditions can catch up to and, furthermore, overtake economies with better initial conditions. Our result could explain the experiences of some East Asian countries where the co-evolution of public infrastructure and industrial transformation spurred economic development.     

论国内传媒主流的品牌价值评估体系的缺陷

如今,传媒开始运用品牌价值评估这管理工具,进行财务管理和战略管理。但是,当下学界和业界对传媒品牌进行直接或间接评估时,都直接套用工业企业品牌的评估方法,并没有建立独立的传媒品牌价值评估体系。这表明传媒与一般企业的本质差异被忽视---这正是当下传媒主流的品牌价值评估体系的缺陷。若通过“精神价值维度”,可以完善评估体系。     

现行电算化会计档案管理之我见

随着会计电算化事业的不断发展,各类企业事业单位大多数已经实现了会计电算化,但实现电算化后的档案管理却没能引起足够的重视,存在着不同程度的问题。那么,怎样做好会计电算化下的会计档案管理工作,是摆在我们面前的新问题。     

Role of the Internet Site in the Promotion Management of Sports Teams and Franchise Brands

This study examines the role that a website plays in the development of fan allegiance and as a promotion management tool for a sports team and brand. Research indicates that the combination of sports, media (television in particular), and sponsorships when employed in an integrated manner, can develop consumer connection to brands. This study suggests that the Internet is also an important part of an integration strategy of sports, media, and promotion. By working with a new team in the AIFA indoor football league, the researchers were able to determine what helped make fans allegiant to the team before the franchise's inaugural game. The results show that even before the team played its inaugural home contest, fans had become allegiant to the franchise brand and team by using the team internet site. These results indicate that an internet site can serve as a strong promotional tool in an integrated marketing plan of sports, media, and promotion to move fans toward brand loyalty and toward primary goals of the firm, including increased sales.     

Teaching Media and Methods in Marketing: European and North American Universities

This article aims to examine the most widely used teaching media and methods in university education. To achieve this objective, international research has been carried out among 135 marketing teachers from North American and European universities. The study shows that North American teachers use more traditional media and participatory methods than European teachers.