Exploring the design of conscious media

Our existing model of media, based upon a consumptive-materialist–atomistic orientation, falls short in seeking to promote mainstream awareness of systemic and integral thinking in society-at-large. This paper presents evolutionary guidance media, a new model for media arising from evolutionary perspectives including systems science, humanistic, transpersonal and integral studies designed to promote planetary consciousness and give rise to an ecological–spiritual–integral mindset. Two key elements of evolutionary guidance media are discussed: a databank containing purposeful data from nine or more dimensions of human activity, and transception, the infusion of cyberception with qualities arising from mutual causality. Specific types of transception are introduced including Gaiaception, Agoraception, and Dharmaception. Organizations and companies already in the process of creating green media, socially responsible media, and spiritual, or transformational media are vanguards of the development of conscious media.     

Capital taxation, long-run growth, and bequests

It has been shown that higher capital taxes can have a growth-enhancing effect when combined with a revenue-compensating cut in wage taxes or with an expansion in productivity-increasing public services. The present paper demonstrates that these results critically hinge on the existence of a bequest motive. It is shown that a wage-tax cut is no longer growth-enhancing when bequests are operative. By way of contrast, increasing productive public services may well boost growth. The theoretical findings are illustrated by numerical simulations based on US data.     

Ads That Attack the Tobacco Industry: A Review and Recommendations

ABSTRACT

While traditional anti-tobacco social marketing campaigns have focused on prevention and cessation, a new breed of anti-tobacco message has arisen during the last decade, which focuses on attacking the tobacco industry and its tactics. This type of anti-tobacco program has been termed a tobacco industry manipulation campaign in the United States, where it was introduced in the early 1990s. The objective of a tobacco industry manipulation campaign is to point out negative traits of the tobacco industry, including manipulative marketing strategies and tactics. Evaluations of tobacco industry manipulation campaigns have found that these ads are effective in redirecting the guilt that smokers often feel, channeling it instead into anger at being manipulated. Guidelines are provided for how social marketers can incorporate this approach within their tobacco control campaigns.     

Facebook posting activity and the selective amplification of earnings disclosures

This study examines the determinants of Facebook activity levels with a particular focus on Facebook activity around earnings announcements. Facebook activity is generally higher for firms with higher levels of analyst following, individual ownership, and trading volume, indicating that it is responsive to investor demand effects. Facebook activity also increases around earnings announcements, with the increase being largely attributable to posts containing earnings news. In general, therefore, firms use Facebook posts to amplify earnings news. Such activity is selective, however; it is lower for firms with high levels of information asymmetry, for firms reporting earnings that exactly meet the consensus analyst forecast amount, and when the earnings news is negative but the accompanying price movement is positive. Hence, firms appear to use Facebook to manage the level of attention paid to earnings news.     

试论媒体的亲和力原则——以《家庭导报》改版创新为例

结合《家庭导报》的改版创新实例。阐述了在新媒体扩张和媒体竞争日剧的当下,传统媒体特别是纸质媒体如何增强亲和力的四大原则,即新鲜性、接近性、关怀度和公信力。具体而言,就是：内容为王、角度常新;平民视角、家庭旋律;走进边缘、关注民生;贴近生活、服务社会。只有这样,才能更好地凸显报纸的感染力和影响力。     

塑造良好的企业形象

企业形象是顾客、社会公众、企业员工对企业的总体评价和认定,是企业文化的综合体现和外在反映。在市场经济条件下,企业形象已成为企业的一种无形资产,影响着企业的兴衰,国内一些知名企业,无不努力塑造良好的企业形象,从提高企业员工素质、提高服务水平、树立优良的产品形象、塑造良好的社会形象、传播形象、注重利用网络信息企业形象设计平台、运用公益广告来塑造自身形象、塑造企业文化,增强企业竞争力等方面努力。运用企业形象塑造这一丰富新时期有效手段来建设企业,以优异的企业形象力感召,才能使企业更适应国际经济发展的大趋势,更多地得到顾客的青睐。     

《工程合同管理》课程教学方法与手段

针对本人所讲课程采用的教学方法,提出多种有效可行的教学方式,在课程教学中,努力突出工程管理专业的特色,注重工程实践,使学生综合素质得到了提高,为就业奠定了基础。     

探讨新媒体时代的传统媒体发展之路

我们面临的时代有更多的媒体工具,提供了更丰富、更多渠道的内容。在这种形势下传统媒体如何发展值得我们深思,本文通过对新媒体、传统媒体的分析思考了一条新旧融合的发展之路。     

广西高校校园媒体发展状况调查与分析

通过以广西为个案对广西高校校园媒体相关要素进行调查并进行数据统计分析,从而掌握民族地区高校媒体的发展现状,进一步深化民族地区高校校园媒体对于构建和谐校园、促进校园文化生态环境可持续发展的重要性的认识。     

企业员工知识分享媒介及其对工作效果的影响——以财会人员为例

通过对财会人员的访谈,将知识分享媒介划分成五种类型:各式书面信息、正式制度下的人际接触、正式制度下的信息科技、非正式制度下的人际接触以及非正式制度下的信息科技。一般企业在进行知识分享时会遇到知识流失与被盗取的障碍。知识分享媒介的性质不同,所能增进的工作效果亦有所不同。正式制度的人际接触是最普遍的,深获企业员工的好评,其所能增进的工作效果非常多元;非正式制度的信息科技,则视员工个人的使用习惯与学习态度而定,对于各项工作效果的提升情形差异很大。