Preferences for tourist information centres in the ubiquitous information environment

The rapid development of information communication technology has encouraged tourism authorities to carefully consider the typical duties of tourist information centres (TICs), wherein visitors acquire various kinds of travel information about a particular destination. This study aims to provide useful management implications to help tourism organisations develop feasible TIC operational strategies and implement alternative services in the ubiquitous information environment. To provide a richer understanding of tourists' heterogeneous preferences for TICs, this study makes use of the stated preference choice method with a sample of South Korean domestic tourists. Despite the widespread use of personal mobile devices, our study results suggest that South Korean domestic tourists still prefer to visit various types of TICs to acquire travel information. Results indicate that the TIC visitor group is less sensitive than the non-visitor group to advanced information communication technology and more satisfied with the availability of WIFI signals to facilitate the use of personal mobile devices or laptops. Our respondents also demonstrate their preferences for some TICs constructed with container structures, whereas they showed a strong aversion to visiting booth-styled TICs inside larger buildings. Based on these findings, this study provides several management strategies to fulfil tourists' ever-changing needs.     

移动互联网对高职学生成长的影响及对策研究

移动互联网既有互联网的基因也有移动网的技术,具有明显的杂交优势。以智能手机为终端的快速普及,促使了移动互联网的飞速发展。高职学生由于年龄心理特点,辨认及甄别能力较弱,在潜移默化情形下容易被移动互联网的不良信息所诱惑,以致造成荒废学业、毒害心灵等影响,对社会、学校和家庭的教育及管理提出了更高新要求。     

北京高校学生手机购买分析

本项目从手机细分的发展现状入手,通过对北京7所高校1300名学生的调查,收集相关数据,运用SPSS统计分析软件对问卷进行分析。综合使用主成分分析、聚类分析、判别分析等分析方法,把北京地区大学生手机市场分成具有明显不同特征的七个细分类型:智能型、便利型、时尚型、新奇娱乐型、小巧简单型、风格简约型和创新实用型,并提出了针对性建议,以帮助企业制定更可行的战略计划。本文的研究对国产手机厂商采用市场策略具有重要参考作用。     

新疆大学生手机消费特征及成因的调查分析——基于4P理论的视角

采用随机抽样法对新疆六所高校的950名本科生进行了问卷调查,尝试对其手机消费行为特征及成因加以分析,主要结论显示：新疆高校大学生的购机资金主要由家庭资助,这种收入约束性导致校园内3000元以下的中低价位手机的持有率较高,且以OPPO、VIVO和华为等国内品牌为主;手机对大部分学生而言是耐用消费品,致使高性价比手机更受青睐,这反映了大学生在大额消费时的求廉心理动机;就大学生购机决策而言,打折降价是首要诱发因素,蜂鸣营销比明星广告代言的影响效果更大;大学生在购机时较为关注消费体验,从而更偏好品牌专卖店等线下渠道而非电商平台等线上渠道。最后从产品、价格、渠道及宣传等方面提出相关营销策略启示。     

基于同轴电缆的移动信号室内深度覆盖系统设计与实现

针对移动信号室内深度覆盖需求和现有覆盖方案存在的问题,提出了一种以有线电视同轴电缆为入户通道的射频系统。分析了系统原理和几个关键问题,计算了系统各项设计参数,阐述了合路器、跨路器和智能终端三个主要部分的结构及阻抗匹配滤波、同步、放大等关键模块的实现方法。实地测试结果表明,系统各项指标符合设计和应用要求,实现了160 m2高层住宅的信号覆盖,提高了小区测量报告（MR）覆盖率,同时对移动室分系统性能也无影响。所提方案与现有方案相比具有低成本、施工快速、协调简单等优势,是一种新颖实用的室内深度覆盖实现方式。     

Who you are or whom you know? Consumption interdependences in social networks

This paper presents an analysis of whether a consumer's decision to switch from one mobile phone provider to another is driven by individual consumer characteristics or by actions of other consumers in her social network. Such consumption interdependences are estimated using a unique dataset, which contains transaction data based on anonymized call records from a large European mobile phone carrier to approximate a consumer's social network. Results show that network effects have an important impact on consumers’ switching decisions: switching decisions are interdependent between consumers who interact with each other and this interdependence increases in the closeness between two consumers as measured by the calling data. In other words, if a subscriber switches carriers, she is also affecting the switching probabilities of other individuals in her social circle. The paper argues that such an approach is of high relevance to both switching of providers and to the adoption of new products.     

品牌需求价格弹性与市场份额的关系——国内手机行业实证研究

文章用回归估计的方法计算了国内手机行业22个品牌的价格弹性,并对价格弹性与市场份额的关系进行了实证研究.实证结果显示,市场份额越大,价格弹性越朝负的方向变动,这与国外实证研究的结果相反,反映了转型过程中中国手机市场的特征.同时,与以往很多研究所采用的线性回归方程不同,价格弹性与市场份额之间的关系是非线性的,回归方程为逆函数.价格弹性与市场份额环比发展速度之间也存在着显著的关系,回归方程为二次函数.     

创新支付方式提升物流效率--移动支付平台研究

结合正在实施中的移动支付平台系统进行分析，从支付方式创新的角度着重探讨其应用背景、设计理念和实施方案，井根据发达国家的应用态势和中国的市场状况，分析和把握手机支付的巨大潜力及发展前景，提出了用手机支付来提升物流效率的,大胆设想。