Some Clues about Near-Term Impact

It is argued that downloads may be useful as an indicators of the impacts journal articles make in their early years following publication. The 25 most-downloaded articles for the Journal of Organizational Computing and Electronic Commerce for 2008 are presented. This gives some clues about foci of recent interests, and perhaps impacts, in the realm of multiparticipant computing.     

Examination of the adoption of augmented reality: a VAM approach

ABSTRACT

Despite the growing importance and popularity of augmented reality (AR) technologies in hospitality and tourism, little research to identify the degree of user adoption, particularly in the business travel sector, has been conducted. Based on a questionnaire administered to 161 stakeholders attending two international conferences in Hong Kong, user experiences and adoption intention were examined and analyzed through structural equation modeling. Adoption was explored using a value-based adoption model. AR adoption is affected by its perceived value to which the benefits of usefulness and enjoyment contribute, along with newly identified components of technicality and captivating inputs.     

Re-incorporating usage situation in choice models: a base for future developments

Abstract

Understanding the consumer’s tendency to adopt new products is an ever-present essential for successful marketing campaigns. This paper presents the findings from two empirical studies that investigate the relationship between consumer innovativeness, price-prestige sensitivity, and need for emotion. A questionnaire survey was used to collect data in both studies from a sample of 668 respondents in two cities in England. The findings show that consumer innovativeness is determined by an individual’s sensitivity to price and their need for emotion. While innovative consumers are sensitive in relating price to prestige, this dispositional relationship varies across products. Furthermore, the findings suggest that enjoyment, which facilitates emotional openness and receptivity, influences innovative consumers to take the emotional route, besides the price-prestige route, to the adoption of new products. These findings have a number of important implications for marketers, particularly for the success of marketing campaigns targeted at innovative consumers who find enjoyment in using new products and are prestigiously sensitive to price.     

Service Quality Perceptions of Customers About Mobile Telecommunication Services: A Case of India

ABSTRACT

 Because of the intangible nature of services, there is always a challenge in front of service providers to find out which dimensions of service quality are more important for customers. The author presents the results of a study in India that assesses the service quality perceptions of customers about mobile telecommunication services. EFA explained 69.694% of variance and extracted eight service quality dimensions. The results of a multiple regression analysis show that customers attributed the highest importance to employee performance followed by transmission quality, competitiveness, support attributes, reliability, credibility, operational efficiency, and convenience. The sample consisted of 411 respondents.     

第三代移动通信(3G)技术探讨

第三代通信技术3G提升了声音和数据的传播速率及质量,可提供语音数据综合服务及移动多媒体服务,实现全球漫游。当前,国际上认证的3G主流技术有WCDMA、CDMA2000以及TD-SCDMA三种形式。文章介绍了3G的基本特点,当前流行的三种技术标准及应用发展现状。     

移动支付产业的商业模式研究

本文分析了移动支付价值网络利益相关者的价值主张,对移动支付产业的商业模式进行分类学研究。技术路径的多样性使得移动支付产业的商业模式具有多种可能性,利益相关者的价值关系具有复杂性。市场的发展和用户需求的变化会催生新型的竞合模式,以消费者和商户为中心设计商业模式是中国移动支付产业成功的关键。     

企业微型学习的设计研究

随着计算机网络技术和移动通信技术的飞速发展,越来越多的企业机构期望更高效地组织员工学习新的技能和专业知识,以此提升企业的竞争力。而此时移动学习和娱乐学习的理念出现并广为流行,企业的学习者也越来越关注学习方式和知识管理的便捷性和实时性,企业微型学习的发展正是顺应了这一理念的需求,它是继数字化学习之后出现的一个新型的学习模式。     

移动商务环境下价值链和服务模式瓶颈分析

移动电子商务是移动网络环境下的一种新兴产业,有很好的发展前景,近年获得了广泛关注。分析了移动电子商务的特点和价值链,提出移动电子商务价值链的多维分层模型,重点研究了当前服务模式中面临的瓶颈问题与解决对策,并展望了应用前景。     

一种移动物流平台设计与实现

在企业原有的ERP平台上设计了一种新型移动物流平台,分别从移动物流平台系统、网络架构、数据库和移动手持终端功能的设计进行介绍,为移动物流平台在制造业中的应用提供一定的理论依据。     

云南网络教育现状与移动学习之应对

"M-Learning"意指基于移动计算设备实施远程教学过程。此处的移动设备意指能够方便随身携带、随时随地使用的小尺寸屏幕的手持设备,包含PDA、手机、MP4以及手持电子书阅读器等等。E-Learning模式的远程教育给人们带来了自由自主、资源共享的学习时代。云南省作为中国西部边疆省份,是教育资源稀缺省份。随着网络教育的发展,全省各地高校、中小学纷纷自建网站,省外近70家高校网络学院均在云南推行,成绩斐然。2006年始,云南省移动通信公司和省教育厅多次沟通,有志于打造本土最强的教育网络,建设移动学习平台,实现企业科教兴省的志向,随后付诸实施。我有幸参与此项目的社会调研工作,了解这一领域发展动向。