中国移动通信业价格竞争本质解析

中国移动通信业的价格竞争,经过了无价格竞争阶段、显性价格竞争阶段、隐性价格竞争阶段、后价格竞争阶段的演化,体现了制度调节与市场选择并行的内在规律性,也增进了市场协调、提高了市场效率。中国移动通信业价格竞争具有非合作博弈的特性,行业管制与市场选择共同推动了竞争的有序化。因此,要实现中国移动通信市场的有效竞争,市场机制的作用是有限的,还离不开适当的政府行政参与下的不对称管制政策,而且不对称管制政策也需要根据市场变化进行调整和改进。     

Using a mobile application to test the impact of giving feedback onteam-level conflict

The authors explored using a mobile application called DevelapMe for 278 business undergraduates in 54 teams to give real-time peer-based feedback during a 5-week group project. Two online surveys, Time 1 (T1) and Time 2 (T2), were administered. Results included finding three promising, new give-feedback scales: positive rating with comments, negative rating with comments, and negative/neutral rating without comments. Relationship conflict and task conflict were the outcomes. Relationship conflict significantly increased from T1 to T2. Only positive rating with comments had a significant relationship to T2 relational conflict and task conflict. Research exposing students to real-time feedback apps will prepare them for future work in teams.     

多波束移动卫星系统的自适应开环预编码方法

对于卫星移动通信系统,由于卫星与地面终端之间的相对运动以及星地间传输延迟,传统的基于理想信道信息的预编码方法是不适用的。针对这一问题,提出了一种基于开环信道估计的预编码方法。卫星端利用开环获取的部分信道信息实现多波束联合预编码,并导出了系统传输速率的闭合解析表达式。此外,为了克服强干扰环境下多波束预编码系统性能恶化问题,提出了一种自适应预编码传输方法。卫星发射机依据开环获得的慢时变用户位置信道信息和信道统计量信息,自适应地选择预编码方法或传统频率复用方法,实现最优的系统性能。理论分析和仿真结果表明,与传统的干扰抑制方法相比,所提方法能实现更优的系统性能,同时也克服了传统预编码方法的局限性。     

论移动应用平台的运维运营及技术管控工作

电力企业在移动信息化技术方面也迈出了步伐,开展电力业务现场作业、物资与基建的现场作业、故障抢修等班组作业应用,本文主要讨论移动应用平台的运维和技术管控工作,为移动应用平台的建设和发展提供一种工作思路。     

Preventing Customer Churn in the Mobile Telecommunication Industry: Is Mobile Money Usage the Missing Link?

The paper examines the influence of mobile money usage on customer continuance intention (CCI). The study conveniently sampled 507 mobile money users to test the research model using PLS-SEM. Satisfaction, trust and active usage of mobile money were found to influence CCI. Active usage of mobile money was also confirmed as a mediator in the relationship between satisfaction and trust, on customer continuance. The study thus validated a theoretical model of customer continuance intention as it relates to mobile money usage. It has also provided a new perspective on managing customer churn in an emerging market.     

Mobile Commerce Website Success: Antecedents of Consumer Satisfaction and Purchase Intention

With the rapid development of apparel mobile commerce in the United States, more companies view mobile commerce as a new source of competitive advantage. Despite the importance of apparel mobile website quality and its effect on consumer satisfaction and future purchase stimulus, extant research has paid little attention to these topics. This study proposes a website quality–consumer satisfaction–purchase intention research model based on the self-regulatory process theory. Six dimensions of apparel mobile website quality—website visual appeal, apparel visual appeal, brand trust, website information quality, website response time, and website security—were investigated. In all, 293 eligible responses were collected via an online survey. Multiple regression analysis was utilized to test the proposed relationships. Results reveal that website information quality, website visual appeal, apparel visual appeal, and website security positively affect consumer satisfaction toward apparel mobile commerce websites, while website response time and brand trust show insignificant impacts on consumer satisfaction. With higher satisfaction on an apparel mobile commerce website, consumers are more likely to purchase apparel through the website.     

Enhancing customers’ brand loyalty via branded hotel apps

Many hotels have launched their own branded mobile applications to develop relationships with customers. Yet, research examining the benefits of branded hotel apps on brand loyalty is scant. The current research investigates the role of branded hotel apps on brand loyalty through customer engagement and brand trust in the hotel industry, based on uses and gratifications theory. Results identified cognitive and social benefits of the branded hotel apps positively influenced customer engagement and brand trust. Hedonic benefits positively influenced customer engagement and they indirectly influenced brand trust through customer engagement. Both customer engagement and brand trust positively influenced brand loyalty. Moreover, mediation effects of customer engagement and brand trust were identified. Results highlight how branded hotel apps serve as a facilitator of brand loyalty, providing theoretical and managerial implications.     

Mobile learning adoption for tourism education in a developing country

Since developing countries are gradually introducing mobile-based tourism education, it is a growing demand to understand the students’ intention to adopt mobile learning. The study used partial least squares-based structural equation modelling to analyse survey data from 176 questionnaires at three tourism education institutes in Bangladesh. The study contributes to the theory of planned behaviour by examining the antecedent impact of innovativeness and moderating effect of self-efficacy. Results confirmed innovativeness as a significant antecedent on the attitude–intention relationship; however, the moderating effect of self-efficacy has not been supported. The study has marketing implications for tourism education institutes and government bodies.     

Exploring technology readiness for mobile payment app users

ABSTRACT

The study aims to better understand the various technology readiness segments by assessing how their readiness relates to demographics variables and their adoption, attitude, ease-of-use, usefulness and continuance intention to use mobile payment apps using the technology readiness index. Using a convenience sample of 416 from a consumer panel, a two-step cluster analysis shared similarities with three of the original technology readiness segments (pioneers, paranoids and explorers) while the other two segments clustered together into a fourth segment, hesitant-sceptics. The results indicate that South African mobile users are ready to use mobile payment applications, with the ‘explorer’ emerging as the best segment to target due to optimism levels, while the hesitant-sceptic segment represent the key to unlocking the real potential value of mobile payment apps. Understanding different segments provides marketers with the opportunity to select viable segments and to customise strategies to increase uptake and continued use according to customer needs.     

An analysis of the disruptive impact of the entry of Free Mobile into the French mobile telecommunications market

The issue of disruptive operators has recently gained interest among researchers and regulators. From a regulator's perspective, disruptive operators can increase competitive rivalry in markets dominated by a handful of large companies, thereby allowing consumers to obtain more benefits in terms of price and quality. Largely overlooked in this discussion has been the impact that the specific identity, complementary assets of operators, and their strategies have on the marketplace dynamics. In this paper we explore the impact that one such operator – Free Mobile – has had on the French mobile telecommunications market. Drawing on a wide range of secondary sources, our analysis finds that the entry and subsequent growth of Free Mobile has had a complex and multi-faceted impact on the market. Their growth has been at the expense of the other three mobile network operators active in the French market, while their innovative business model, which enables it to compete on the basis of low costs, has been copied by its rivals. The specific characteristics of Free Mobile and of its strategy have contributed to a significantly alteration to how competition occurs in this market. This, in turn, triggers a strong incentive for restructuring, which is actually restrained by regulatory concerns.