Social Networking the Brand—An Exploration of the Drivers of Brand Image in the South African Beer Market

Social network marketing has risen to the fore as an innovative and cost effective method of reaching a target audience. However, owing to the recentness of this marketing technique, there is little scholarly research in this area, especially in emerging markets. This study considered the impact of interactivity and media richness on brand attitude and brand image in the South African beer market. It also tested whether brand involvement has a moderating effect in this regard. The empirical work was conducted through an electronic survey of Facebook fan page users. The results revealed that interactivity had a positive effect on brand attitude, whilst media richness did not. Brand involvement, tested for a moderating effect on the above relationships, was not found to be significant. As expected, brand attitude was found to be strongly linked to brand image in this context. The findings stress the importance of bidirectional communication in favor of media rich design. This suggests that marketers of beer would be well advised to engage with customers on fan pages in routinely responding to their comments and allowing them to upload suitable content. If consumers feel that they have ‘ownership’ of these pages and are able to have a positive influence on brand evolution, fan pages are likely to yield positive results in social media campaigns.     

Counterfeiting as Private Money in Mechanism Design

We describe counterfeiting activity as the issuance of private money, one that is difficult to monitor. Our approach, which amends the basic random‐matching model of money in mechanism design, allows a tractable welfare analysis of currency competition. We show that it is not efficient to eliminate counterfeiting activity completely. We do not appeal to lottery devices, and we argue that this is consistent with imperfect monitoring.     

货币信用属性演化的历史与逻辑

通过讨论主要货币起源与演化理论的矛盾与不足,从货币取得人们信任的角度,尝试整合了货币起源与演化的事实与逻辑,由此可以认为货币的本质是信用,(商品、金属)货币和纸币一样都是信用货币,货币演化是货币内涵的威权因素和物的因素相互竞争的结果;且货币制度的核心是信用。维持人们对货币的信心与币值稳定应当是任何货币调控的出发点和归宿。     

The implications of monetary expansion in China for the US dollar

We examine the influence of rapid growth in China's money supply on the US dollar within a framework of monetary models of exchange rates. We develop out-of-sample forecasts of the US dollar exchange rate using US and global data on price level, output, and interest rates, and money supply data for the US, China, and the rest of the world for the period 1996–2013. Monetary model forecasts significantly outperform a random walk forecast in terms of mean squared forecast error in the long run. A monetary error correction model with sticky prices performs best. Rolling sample analysis indicates changes over time in the influence of Chinese money supply in forecasting the US dollar. The expectation is that rapid money growth in China would increase the demand for dollars thus raising the value of the dollar, yet our forecasts are to the contrary for the mid 2000s. This is consistent with anticipation of renminbi appreciation under China’s managed exchange rate, which made holding renminbi more attractive. With the break from a dollar peg in 2005 and subsequent currency appreciation, the distortion was alleviated and the forecast direction for the dollar became as expected.     

货币供应量统计口径演变历程及其影响

文章在介绍货币供应量统计口径调整的基本原则并回顾其在我国经历的三次调整及其原因的基础上，详细分析了目前货币供应量统计指标的组成部分及其中需注意的问题，说明了目前尚未计入M2的货币相关成分。最后，文章分析了货币供应量统计口径可能的调整对我国宏观调控和金融市场发展等方面的影响。     

基于SEM的网购口碑视角下消费者回购意愿影响机制的实证研究

基于信号理论和理性行为理论,以店铺信誉和在线评论作为前因变量,引入品牌态度作为中介变量,以体验感知作为调节变量,构建网络口碑视角下消费者回购意愿模型。通过SEM分析方法,对各因素关系进行检验。结果表明:店铺综合体验星级、店铺评分、在线评论中的评论形式对品牌态度有正向的作用;体验感知对店铺综合体验星级、店铺评分、评论形式、评论相似度与品牌态度之间的关系有正向的调节作用;品牌态度正向影响回购意愿;在线评论的评论相似度和差评负向影响品牌态度;体验感知负向影响差评与品牌态度的关系。     

洗钱罪刑事立法之完善——以《联合国反腐败公约》为视角

《联合国反腐败公约》对洗钱犯罪作了规定,我国现行《刑法》对洗钱罪的规定与《公约》存在较大差异,从而使我国对洗钱罪及其上游犯罪的预防和打击的效果受到影响。我们有必要根据《公约》的规定完善我国关于洗钱犯罪的立法。     

态度变化能预测家族企业职业经理忠诚度吗？——个人特质的调节作用

职业经理化是我国家族企业成长为＂现代企业＂的必由之路。但职业经理忠诚度低下,甚至＂背叛＂雇主的现象频频发生却伤害了双方的彼此信任,使企业家与经理人之间的合作难以长期持续。本文目的在于寻找职业经理忠诚度的预测方法。通过检验忠诚度的直接前因——态度变量,我们发现,满意度和承诺度、工作搜寻意愿对职业经理忠诚度具有显著预测效应。同时,工作参与度、承诺倾向、创业动机等个人特质也显著影响忠诚度。这三个特质变量还对态度变量与忠诚度之间的关系具有显著的调节作用。此项研究给出了一种预测职业经理忠诚度的方法,加深了对企业家与经理人真诚合作的条件的理解。     

货币供给、通货膨胀、经济增长之间关系的实证研究——基于2006～2010年数据的分析

利用我国2006年12月～2010年12的月度数据,在VAR模型的基础上,对我国货币供应、通货膨胀、经济增长之间的关系进行实证分析。研究发现,短期内通货膨胀和经济增长对货币供应量的效应相反;货币供应并不影响通货膨胀和经济增长;经济增长与通货膨胀无关,通货膨胀对经济增长具有正面效应。长期来看,通货膨胀和货币供应量之间正相关;经济增长对货币供应具有负效应,货币供给量的增加促进经济增长,证实我国存在托宾效应;经济增长和通货膨胀之间作用相反,通货膨胀损害经济增长的弗里德曼假说在我国适用。同时得出我国货币供给具有非中性和内生性特点的结论。