中职影视制作课程教学实践与思考

文章结合中职影视制作课程教学实践,提出采用Video Studio＋Premiere模式,并利用Photoshop、cool3D等软件进行辅助教学,同时对教学中应注意的问题进行探讨,最后就如何顺应国家形势强化相关课程提出几点建议,以期为其他中职院校开展相关课程教学提供有益的参考。     

电影片名翻译与商业效益

电影是以艺术为形式的商品,要充分实现其价值,就要扩大市场,电影片名的翻译对影片进入市场的前期宣传,即对占领受众的＂心理市场＂起着不可忽视的作用。因此,好的片名翻译有利于成就票房,实现电影的商业效益,反之亦然。     

浅析背景音乐对电影作品的艺术作用

电影背景音乐是电影的一个非常重要的组成部分,它是电影艺术中电影文化背景的展现,背景音乐可以对影片起到营造艺术氛围、渲染气氛以及对电影内容和主题的深化功能,观众在欣赏电影的时候,通常会被电影中的背景音乐所吸引,久久不能忘怀.通过对具体的电影中背景音乐的分析,探讨电影背景音乐的主要作用.     

中国电影产业化发展模式探析

电影是一种具有商品属性的艺术品,在经济全球化程度不断加深的大背景下,文化经济与影响力已经成为综合国力的重要内容.中国电影要在激烈的国际竞争中站稳脚跟,就必须按照市场规律,把电影作为产业来发展,建立现代企业制度,形成公平规范、竞争有序、优胜劣汰、充满活力的产业运作机制.     

基于CRM理念的广西气象影视广告客户分析与研究

文章根据CRM理论的核心理念,通过对近年来在广西气象影视节目投放广告的客户进行数据分析,提出改进客户关系管理的建议和对策。     

Nostalgia,Identity and Tourism: Bollywood in the Indian Diaspora

In today's global world of movement our personal identities are changing. So, ‘where is my “home”?’ and ‘what is my “identity”?’ have become essential questions in one's life. In recent times, more and more diasporic communities visit their homelands, perhaps to reroot their identities. This study explored the influence of Bollywood movies in the Indian diaspora's identity construction and notions of home and tourism behaviour to India. Findings revealed that the Indian diaspora's imagination of India is strongly informed by Bollywood movies. Yet, different generations of the Indian diaspora have different reasons for travelling to India. The first generation's nostalgia arises from watching Bollywood movies, and as a result, creates a motivation to travel to India. The second generation's main to travel behaviour to India is to experience the new ‘modern’ country, portrayed in the affluent surroundings of contemporary Bollywood movies. And, for those first generations, who have never seen India before, Bollywood movies enable them to romanticise their homeland and create an urge to visit India. Thus, Bollywood movies have immense importance in the Indian diaspora's identity construction, promote diaspora tourism and constitute a huge opportunity for economic development.     

Multi-product firms,heterogeneous quality and exporting behaviour: product-level evidence from the movie industry

This article examines how quality affects heterogeneous multiple-product firms’ exporting behaviours. We develop a structural model of the global movie market, including both consumers’ movie demand choices and firms’ exporting decisions. A movie studio is a multi-product firm that releases many movies within a year. We model movie quality as a combination of firm-level appeal and product-level attractiveness. We find that both studio-level and movie-level heterogeneity affect demand for movie, and movie-level heterogeneity is relatively more important. We also explore the counterfactual effects of quality improvement and trade liberalization on trade. Our results show that improvement of quality increases both intensive margin and extensive margin of trade. By elimination of quota, we find that trade liberalization increases movie exports to a foreign market by 19%. The results of our study can also help improve understanding of trade in the service industry. For instance, we do not find a positive correlation between the foreign entry costs and the geographic distance, as in the case of manufacture goods.     

The process of de-iconisation of an iconic brand: a genealogical approach

Brand iconisation refers to the way a brand comes to symbolise the values, needs, and aspirations of the members of a particular cultural group. More than a decade of research has emphasised the many benefits that iconic brands bring to companies and has identified how brands become icons through a process of matching with cultural opportunities emerging in society. However, the way an iconic brand comes to be de-iconicised and how managers can shield brands from this risk is still under-researched. The aim of this paper is to contribute to knowledge regarding iconic brands by following the life of one iconic brand at national level, examining its history and its impact from the point of view of cultural performance.

Our research contributes to the field of cultural branding through a genealogical study of how a brand becomes a national icon before becoming de-iconicised as circumstances change. Our research identifies five types of brand episode that can lead to de-iconisation. Our research therefore adds new developments to iconic brand theory. It also contributes to discussing the concept of iconic brand resilience, mainly through the role of cultural intermediaries, such as filmmakers.     

中国影视旅游发展的现状及趋势

本文提出影视旅游的概念和特征，以国内外影视旅游发展兴衰为依据，总结概括出影视旅游的发展阶段以及各阶段的特点，指出中国影视旅游的发展经历了从萌芽到发展的时期，目前正处于发展阶段。分析了中国影视旅游发展的现状及存在的问题，提出相应的规划建设对策。最后对中国影视旅游的发展趋势加以预测，指出影视旅游具有广阔的发展前景，将向着旅游客体多元化、旅游主体个性化、旅游内容更新化和规划建设综合化的方向发展。     

论英语电影欣赏课程的教学模式优化

基于CBI教学理念,优化英语电影欣赏课程的教学模式,应选择合适的电影题材和恰当的教学方法,发挥学生的主体作用,进行全方位渗透式教学。