中国影视旅游发展的现状及趋势

本文提出影视旅游的概念和特征，以国内外影视旅游发展兴衰为依据，总结概括出影视旅游的发展阶段以及各阶段的特点，指出中国影视旅游的发展经历了从萌芽到发展的时期，目前正处于发展阶段。分析了中国影视旅游发展的现状及存在的问题，提出相应的规划建设对策。最后对中国影视旅游的发展趋势加以预测，指出影视旅游具有广阔的发展前景，将向着旅游客体多元化、旅游主体个性化、旅游内容更新化和规划建设综合化的方向发展。     

影视旅游形成、发展机制研究——以山西乔家大院为例

影视作品与旅游业存在着密切的联系。本文全面总结了影视旅游的形式及特征,并在此基础上,对影视旅游作了界定。进一步分析影视旅游的旅游动机,分析了影视旅游对我国旅游业发展的影响,指出影视旅游中值得乡村旅游、体验旅游和旅游宣传借鉴的元素。     

中国影视文化贸易现状及原因分析

影视文化贸易已成为衡量一个国家“软实力”的重要指标．但中国影视文化贸易发展状况不容乐观,存在着文化贸易逆差巨大、影视产品进出口国家及类型过分集中、影视产业地位较低等问题。通过与美国等世界影视贸易大国进行对比,初步探讨了中国影视文化贸易逆差的原因,主要表现在：中国影视文化产业国际竞争力不足;文化产品本身难以满足市场需求;缺乏完善的融资机制;政府支持力度不够。     

论英语电影欣赏课程的教学模式优化

基于CBI教学理念,优化英语电影欣赏课程的教学模式,应选择合适的电影题材和恰当的教学方法,发挥学生的主体作用,进行全方位渗透式教学。     

影视剧的造型性叙事策略分析

发展至今,影视事业亦绝非常规意义上的静止性符号,更多是一种动态且复杂的变动语言系统。本文以影视剧的造型性叙事策略为研究对象,针对造型性叙事策略的应用问题展开了较为详细的分析与阐述,希望能够引起各方工作人员的特别关注与重视。     

Do violent movies scare away potential visitors?

This study explored movie transportation's role in the relationship between movie watching and tourism. Based on the transportation theory, the results indicated that movie transportation (i.e., movie immersion) had a significant impact on the viewers' affective place images, cognitive place images, and visitation interest. Regardless of movie content, the more the movie viewers were transported, the more favorable impressions they had for the featured tourism sites and consequently the more interested they were in traveling to the target place. Moreover, the results also demonstrated that movie transportation did weaken violent movie content's influence. Particularly, for the highly transported audience, there were no significant differences between the movie groups in terms of their perceptions of place images. However, significant differences were found among the audience that was not well transported. Finally, this study found that both affective place image and cognitive place image could enhance the viewers' visitation interest.     

借助电影锻炼语文思维能力的理论与实践

抽象思维与形象思维的协同发展才能促进语文思维整体水平的提高。借助电影能锻炼语文的思维能力,锻炼的方式,一是从影像到语言的方式,二是从语言到影像的方式,前者包括描写画面、复述故事、概括主题和写作影评等,后者主要是分镜头剧本的创作练习。     

Modelling movie attendance with seasonality: evidence from China

High-frequency data improves the timeliness of movie attendance forecasts, but also results in the issue of seasonality. The main objective of this article is to build and test a novel movie attendance model that considers seasonality. Based on the Bass model, we combine an intertemporal demand shift pattern and the binary elements of seasonality – weekends and holidays – and propose a model called DISBM. We chose a sample of 58 movies released in China in 2013 to evaluate our proposal. The empirical results suggest that DISBM has better performance than other seasonal models. We demonstrate that the intertemporal demand shift results in weekend fluctuations, while the extra demand causes the seasonal holiday effect. The intent of this study is to better understand various movie attendance diffusions given different seasonal effects, in order to develop corresponding marketing strategies.     

Do expert reviews affect the decision to see motion pictures in movie theatres? An experimental approach

The positive correlation between favourable expert reviews and the economic success of motion pictures suggests that potential moviegoers are encouraged to see a particular movie by the good reviews it has received. Yet experimental evidence on actual consumers is mixed as to whether or not this is the case. Against this background, we examine the relationship between movie critics’ reviews and the decision to see motion pictures in movie theatres. Based on an experimental approach using four treatments – no review, a poor/OK minus review, an OK/OK plus review and a very good review – movie-seeing decisions for seven movie genres are examined. What we find is at odds with experimental studies, yielding as they do mixed results for the association between favourable reviews and movie preference. Seemingly unrelated regressions consistently show that the better the expert review of a movie, the more likely it is that people will see it. Yet the magnitude of the effects of expert reviews appears both somewhat genre specific and gender specific.     

基于影视剧的旅游目的地营销理论与实践

我国旅游业经过了近几十年的快速发展,进入了一个竞争激烈的时期。如何在旅游市场上拥有一席之地,营销的作用越来越重要。目前我国旅游目的地营销的方式比较单一,从影视作品对旅游目的地的营销作用的角度,提出影视营销的3个模式,利用影视作品进行旅游目的地营销活动的方式,并提出旅游目的地借助影视剧进行营销应注意的问题。