Daily outfit satisfaction: the effects of self and others' evaluation on satisfaction with what I wear today

This study investigated the satisfaction of the outfit which an individual chose to wear for the day by examining how self and others' evaluations influenced the outfit satisfaction and the intention to re‐wear. In addition, moderator variables (body satisfaction and body surveillance) that affected the effect of the evaluative factors upon satisfaction and behavioural intention were also examined. An online‐survey was conducted and the sample size used in the analysis was 349 in total. Using SPSS 18.0 and AMOS 18.0, structural equation modeling analysis and one‐way analysis of variance were implemented for hypothesis testing. The results showed that self‐evaluation as a perception of appropriateness of the outfit for that day and others' positive feedback increases outfit satisfaction. Appropriateness perception also had a significant impact on the intention to re‐wear. However, feedback from others on one's outfit did not have a significant direct effect on behavioural intention. Three‐way ANOVA was performed to verify the impact the feedback from others, body satisfaction, and body surveillance had on the respondent's intention to re‐wear, and a three‐way interaction effect was statistically significant. While individuals with high body satisfaction were likely to be confident about their appearance overall, the feedback from others did not impact their satisfaction. Individuals with low body satisfaction were influenced by others' feedback on their outfit. Individuals with high levels of body surveillance who sensitively monitored others' feedback especially displayed decreased intention to re‐wear when feedback from others on their outfit was negative. This research contributed to the deeper understanding of consumer's clothing behaviour at the post‐purchase stage. Enhanced understanding of lasting satisfaction and benefits pursued throughout the time while using the product would be essential in developing consumer‐centric marketing strategies.     

商标平行进口法律问题研究

商标平行进口是一个与知识产权有关的国际贸易问题。在考察国际商标平行进口理论与实践的发展状况的基础上,针对我国国情提出中国宜以"原则上禁止商标平行进口,一定条件下例外允许平行进口。"为指导完善我国相关法律的建议。     

How Online Product Reviews Affect Retail Sales: A Meta-analysis

A growing body of research has emerged on online product reviews and their ability to elicit performance outcomes desired by retailers; yet, a common understanding of the performance implications of online product reviews has eluded us. Scholars continue to navigate an array of studies assessing different design elements of online product reviews, and various research settings and data sources. We undertake a meta-analysis of 26 empirical studies yielding 443 sales elasticities to examine how these variables relate to retail sales. Building on well-established meta-analytical methods, we address the following questions: How does review valence influence the elasticity of retailer sales? What about review volume? For which product types and usage situations do online product reviews have a greater impact on retailer sales elasticity? Which types of online reviewers and websites exert the greatest influence on retailer sales elasticity? Our study answers these important questions and provides a much needed quantitative synthesis of this burgeoning stream of research.     

基于Khatri-Rao积的3D MU-MIMO预编码方法

为了解决下行三维(3D)多用户(Multi-User,MU)多输入多输出(MIMO)系统中的共信道干扰问题,提出了一种基于Khatri-Rao积的3D预编码方法。该方法首先产生离线码本,然后各用户分别选择与水平维和垂直维信道最匹配的的码字并将其反馈给基站端,最后,根据提出的Khatri-Rao积基站端构造3D预编码矩阵,对不同用户数据进行处理。理论分析和仿真结果表明,该方法可有效地匹配真实信道状态信息(CSI),而且可有效地抑制共信道干扰,提升系统误码性能,对系统的性能优化有一定的参考价值。     

Asymmetric positive feedback trading and stock pricing in China

Defining asymmetry of feedback trading (AFC) as the difference between buying-winners and selling-losers intensities, the paper investigates if AFC impacts stock pricing. We show that buying stocks with low AFC and selling stocks with high AFC makes significant positive returns after controlling traditional pricing factors. The return mainly comes from the long leg and cannot be simply attributed to either mispricing, liquidity, or risk premium. Further study shows that the negative impact of AFC on future stock return is reinforced with an increase in past returns, maximum daily return, relative valuation level, asset growth rate, or operating profit rate. As AFC represents retail trading intensity, the results imply that the inactiveness of retail investors may make price relative underreaction to good news and thus lead to positive expected stock return.     

基于双语平行语料库的句子翻译教学

针对我国高校英语专业翻译课程课时不足、教学内容陈旧等问题,有必要将双语平行语料库引入翻译课堂教学。教师通过筛选大量译例,引导学生观察、分析、归纳,培养其翻译能力。     

When bad news is sugarcoated: Information distortion,organizational search and the behavioral theory of the firm

Most work in strategy and organization theory assumes that performance feedback is straightforward to interpret and truthfully reported. We raise the following question: How might the systematic distortion of negative performance information affect organizational learning and future performance? We formulate a model where (1) members do not always report the truth about what they know about their performance level, especially when performance is below aspiration and (2) their propensity to distort information is subject to social influence. We find that organizations that are characterized by a high level of information distortion tend to perform more poorly but that the effect of a low rate of sugarcoating may, in some conditions, be more benign than the literatures seem to suggest. Copyright © 2013 John Wiley & Sons, Ltd.     

MULTISIM软件在模拟电子技术课程教学中的应用

电子技术教学,尤其是模拟电子技术的教学,一直是老师们在研究的问题。一直以来,学生们都认为模拟电子技术这门课程是不好学习的。如今电脑已经非常普及,学校也能够为学生上课提供足够的电脑。那么就我们可以使用MULTISIM软件来教授和学习电子类的课程。本应用MULTISIM软件解决了模拟电子技术课程中很重要的带负反馈三极管两级放大电路的反馈分析以及交流参数的计算问题。     

A New Tune from an Old Instrument

SUMMARY

The ability to provide high quality customer service and to deliver customer value is critical to attracting customers in the competitive tourism service environment. This research seeks to explore whether the instrument developed by Zeithaml et al. (1990), referred to as SERVQUAL, can be applied to a tourism service business to provide a quantifiable method of measuring service quality. An adaptation of SERVQUAL was applied to a business operating tours through a brewery in Tasmania, Australia. The instrument proved to be adequately internally reliable and provided apparently useful and easily interpretable diagnostic data to the management of the business. It was concluded that SERVQUAL has the potential to be a useful management tool provided care is taken to adapt the instrument to the individual needs of the user while remaining within the underlying theoretical framework. Adaptation and simplification of the complicated instrument provides small tourism businesses with a new way of gaining theory-based diagnostic data that can be self-administered by management on an ongoing basis and is not a burden to the customers.     

EIQ法在并行分区储位优化中的应用

针对EIQ法在储位优化中存在的一定局限性，在EIQ分析法应用的基础上，结合并行分区拣货的特点，通过分析订单中各品项之间的相关性，将EIQ分析法和订单品项的相关性分析结合后综合安排拣货储位。最后利用算例将该方法和传统的随机储存方法进行对比，说明该方法的实用性。