An application of protection motivation theory to understand the influence of fear-appeal media on stated donations for coral reef restoration

This study applied a Protection Motivation Theory (PMT) framework and Extended Parallel Process Model to explore respondents’ emotional and behavioral responses to video treatments that messaged varied outcomes for coral reef health and pro-environmental behavioral adaption. Four video treatments manipulating fear-appeal messaging with higher or lower proportions of content focused on threats to coral reefs and reassurance about coral reef restoration were presented to respondents (n = 1636). Messaging with equal proportions of threat and reassurance stimulated higher arousal, which had the greatest impact on stated behavioral intent to donate for coral reef restoration. Negative-affectivity, driven by higher proportions of threat in video messaging, was also related to higher stated donations. Sub-group comparisons revealed respondents who had taken vacations in coral reef destinations were significantly more aroused by the videos and stated higher donations than those who had not. PMT antecedents threat-appraisal, coping-appraisal, and response-costs dynamically influenced emotional responses to fear-appeal videos.     

双元领导对积极偏离创新行为的影响研究——基于认知-情感复合视角

基于认知-情感理论，研究双元领导影响积极偏离创新行为的认知和情感作用机制与边界条件。采用Bootstrap、多元层次回归等方法对414份样本数据进行分析，结果表明：双元领导对积极偏离创新行为有显著正向影响；内部网络连带强度与反馈寻求行为在双元领导与积极偏离创新行为之间起中介作用；领导认同不仅正向调节双元领导与内部网络连带强度和反馈寻求行为之间的关系，还正向调节双元领导通过内部网络连带强度、反馈寻求行为影响员工积极偏离创新行为的间接作用。