从一般管理到母合优势——多元化经营的管理逻辑演变

本文从支持多元化发展的管理逻辑演变角度对20世纪50年代以来的多元化经营实践进行了理论综述。从广泛多元化到均衡多元化到相关多元化再到有限多元化,多元化经营经历了不同的发展阶段,各个阶段的发展重点和支持理论存在一定变化:从注重通用性的一般管理技能向强调专有性的母合管理优势演变。这种逻辑演变呈现出一种螺旋式的发展轨迹。     

MNC战略管理中的新现象：逆向护佑概念及特征

超强竞争环境加速了企业竞争优势的耗散速度,并严重威胁到企业的生存和活力。跨国公司从依靠母公司获取的存量资源来获取竞争优势转变到依靠其分布在各地的下属单位获取增量资源来赢得竞争。因此,本研究提出逆向护佑的概念,并通过与其相近概念的区分,进一步明确逆向护佑行为及研究的特征。     

基于匹配性评价矩阵对太原钢铁（集团）有限公司多元化战略分析——以资源类多元化为例

运用波士顿矩阵、GE矩阵和匹配性评价矩阵,选取太原钢铁集团,以资源类多元化为例,分析该公司多元化战略。寻找出集团中的核心业务,以此制定具体多元化发展战略提升集团经营业绩。     

Making a difference together: discourses of transformation in family voluntourism

This article explores the intersection of development discourse, volunteer tourism, and practices of family travel. While research on the emerging trend of voluntourism has tended to focus on young, single, college-aged volunteers, little attention has been paid to families with young children who volunteer abroad. Taking as its starting point the prevalent message that voluntourism can “make a difference”, the article examines the implications of emphasizing the family and the child, rather than structural inequalities, as the objects of transformation. Based on face-to-face and online interactions with worldschooling families, the article uses mobile virtual ethnography to create an in-depth and immersive study of mobile and online social groups. Findings suggest that families undertake voluntourism as a strategy for fostering family bonding and cultivating their children's sense of global citizenship. In both cases, family voluntourism pursues transformation in the private sphere of the family rather than in the public sphere of political activism. In this sense, discourses of transformation make family voluntourism complicit with neoliberal ideals of individual responsibility and entrepreneurialism that may reinforce rather than dismantle entrenched Global North/Global South power hierarchies, but they also lend themselves to critical debates that may recuperate the transformative potential of volunteer tourism.     

国际快递企业的品牌优势分析及启示——护佑理论的视角

本研究以护佑理论为基础,结合品牌知识的相关文献,分析国际快递巨头在中国的品牌优势构成及其护佑过程,并认为中国快递企业的品牌建设需要同时在母公司层面以及各个下属分支机构层面共同努力。     

All the Lesbian Mothers are Coupled,all the Single Mothers are Straight,and all of us are Tired: Reflections on being a Single Lesbian Mom

Amidst increasing numbers of gays and lesbians having children, political opposition to gay marriage, and government efforts to discourage female-headed households by funding marriage initiatives, the author reflects on her life as a single lesbian mom. Following in the feminist tradition of using personal experiences as a starting point, the article looks at the social space between single heterosexual moms and lesbian mother couples.     

跨国公司海外子公司研究综述及最新进展

文章按照分析的层级和对MNC概念化两个维度,回顾评析了跨国公司海外子公司研究所经历的4个阶段。回顾研究发现,随着跨国公司海外子公司的不断成熟,学者们越来越多地将研究焦点从关注跨国公司整体转移到其海外子公司层面,一些海外子公司在公司网络中的战略性作用不断增强。此外,对其所依据的主要基础理论进行了回顾分析发现,它们的演化和融合趋势日渐明显。在此基础上,总结了海外子公司研究的最新进展,即下属单位角色发展、下属单位创业和逆向护佑研究。     

Headquarters parenting advantage in Chinese MNEs: The moderating role of top managers’ political and International experience

This study explores the relevance of top management teams’ experience to support the headquarters parenting advantage in the context of Chinese multinationals. Specifically, it studies how the political and international experience of headquarters’ top management teams moderates the relationship between headquarters involvement in knowledge transfer processes – a key aspect of value creation in the parenting advantage logic – and the extent of reverse knowledge transfer from subsidiaries. Based on the data from two complementary surveys of senior managers in 99 Chinese multinationals and managers in their 177 subsidiaries, our analysis indicates a contrasting effect of top managers’ experience as their political experience weakens, but their international experience strengthens the positive effect of headquarters involvement in reverse knowledge transfer. This study contributes to the parenting advantage logic, by introducing the relevance of different top managers’ experiences, and to our understanding of top management teams in the context of both reverse knowledge transfer and Chinese multinationals, particularly by showing the important implications of top management teams’ experience for Chinese enterprises’ international strategies.