Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice

Research on location-based advertising (LBA) suggests that the merits of LBA lie in the fact that consumers can be targeted with location-congruent ads on their personal mobile devices. However, LBA consists of two underlying constructs: a mobile (vs. point-of-sales) advertising medium and location congruency (vs. location incongruency). This study aims to disentangle these underlying constructs by showing that they differentially affect the efficacy of an ad. Using a virtual reality lab experiment, this study shows that location-congruent ads result in increased choice for the target brand as compared to location-incongruent ads, independent of medium type. However, in location-incongruent situations, mobile ads attracted more attention than point-of-sales display ads. The advantages of LBA thus do not seem to emanate from medium type, but rather from the congruency between the ad and product location. When the ad is received at a different location than the product, the mobile medium is able to enhance consumers' ad attention.     

试论建设银行城区支行管理系统之目标定位

为实施建设银行中心城市行发展战略 ,对建设银行城区支行管理系统的目标定位必须合理。文章针对建设银行城区支行管理系统的目标定位存在的问题 ,提出了具体的改革建议。     

Warehouse location problems for air freight forwarders: a challenge created by the airport relocation

The move of Hong Kong International Airport from the city centre to a suburban area in July 1998 provided sufficient capacity to meet the increasing demand of passenger and air-cargo flows in Hong Kong in the foreseeable future. However, the move has adverse side effects such as causing the readjustment of many existing systems and creating many imminent strategic problems. One of such problems is the warehouse location of freight forwarders: they have to decide whether they should locate their warehouses in the new airport, in current locations, or in new locations somewhere in the city. This paper delineates the results of a survey conducted in the summer of 1997 before the airport was relocated. The survey asked what decisions the freight forwarders had made and how they evaluated some potential warehouse locations. The paper also considers two mathematical models, which explain and predict, respectively, the location pattern of freight forwarder warehouses before and after the relocation of the airport.     

新形势下中国企业对外投资的区位选择综合决策模型

对外直接投资的区位选择是跨国公司管理决策的关键点,在很大程度上决定着投资的成败,现有理论在解决了众多为何要对外投资的问题,但在向何处投资的问题上却没有理论和模型可以全面解释。本文建立了新的对外直接投资的区位选择决策二级系统模型,将影响因素按影响效果和属性分类,利用模糊优选方法解决了非量化因素的量化可比性问题。并将本国与外国因素融入同一模型,同时解决了是否要进行对外投资和向何处投资两个问题。     

FDI在中国的区位选择：1992～2005

采用中国8大外商直接投资(FDI)主要接受地区1992～2005年相关数据,分析FDI区位选择因素以及地区间FDI的竞争问题。结果表明,劳动生产力、产业集聚、教育投入在两层含义上对外商直接投资的区位选择的影响具有显著性;而工资水平、单位劳动成本仅在第一层含义上具有显著影响,在地区间对FDI吸引的竞争含义上影响不显著;另外,市场规模、基础设施在两层含义上对外商直接投资的区位选择影响皆不明显。     

深圳市文化产业空间布局及区位因素研究

文化产业作为促进经济发展的新生产业正日益受到城市决策者和研究者的关注。我国文化产业近来也有了快速的发展,本文试图从空间的角度发现、解释文化产业的空间分布规律。本文主要以城市地理学、经济地理学理论为指导,以深圳市特区内文化产业为例,运用GIS空间分析工具,识别了深圳市特区内文化产业在城市空间的分布特征主要有:区际差异显著;沿城市主要道路分布的趋势明显;与文化设施分布密切相关;向商业中心集聚。最后分析了影响文化产业空间布局的因素主要有交通因素、市场需求因素、人才因素、多样性因素、集聚因素、文化设施因素及技术因素。     

环新疆经济圈视角下新疆物流中心布局研究

本文是在环新疆经济圈视角下对新疆物流中心的布局进行了研究。通过对这一视角下影响新疆物流中心布局的贸易发展、口岸分布、产业布局、主体功能区建设及资源分布等因素进行分析,将乌鲁木齐确定为综合性的国际物流中心,奎屯、克拉玛依、喀什确定为大型物流中心,哈密、伊宁、库尔勒、阿拉山口口岸、霍尔果斯口岸确定为特定功能型物流中心,并有重点、有层次地进行建设,最后形成新疆完整的物流网络。     

Regional concentration of FDI in post-reform India: A district-level analysis

We analyze the concentration of foreign direct investment (FDI) in India at the district level, based on project-specific location choices since the reform program in the early 1990s. The decomposition property of the Theil index allows us to trace changes over time in the overall concentration of FDI to changes in concentration between and within subgroups of districts. We also differentiate between major types and sources of FDI. We find that FDI concentrated in a persistently decreasing number of districts. Concentration across those districts that received at least one FDI project within a given time interval also increased, but this increase leveled off in the more recent past. These trends hold for essentially all types and sources of FDI, while the average level of concentration varies considerably between these types and sources.     

建筑物定位和基础放线

建筑物的定位放线和基础放线是确定整个建筑工程平面位置的关键环节,施测中必须保证精度、杜绝错误,否则后果难于处理。     

电影中的“视觉理论”探析

电影电视已经成为了我们日常生活中的一部分。然而只需稍加注意就会发现年轻性感的银幕美女比比皆是。英国女性主义电影理论家劳拉.穆尔维在她的《视觉快感和叙事性电影》中把精神分析引入女性主义电影研究。她对主流好莱坞叙事电影进行了批判性解读,对视觉快感理论进行了阐释。观众通过对银幕美女的观看能够得到快感,而且这种视觉快感不自觉地分裂为主动的/男性和被动的/女性。