Uniform pricing effect: The influence of uniform pricing on product value judgement and purchase intention

Uniform pricing, which is a pricing strategy that sets a unified price for all products in the store or all products in the same category, is becoming increasingly popular over the past decades. However, scarce attention has been paid to investigating its impact on consumer behaviour. This research investigates the influence of uniform pricing on product value judgements and purchase intentions. Four studies demonstrate that uniform pricing (vs. non-uniform pricing) could induce stronger promotion perception, which leads to more positive product value judgements and purchase intentions. Moreover, price sensitivity and product involvement moderate this effect, and this effect only exists for high price-sensitive consumers and low product involvement consumers.     

Beyond radical affordability in the base of the pyramid: The role of consumer self-confidence in product acceptance

When developing products and services for base of the economic pyramid (BoP) consumers, it has been widely assumed that organizations must set extremely low prices that are dependent on substantial product acceptance and economies of scale. However, such pricing is often not feasible. Growing evidence suggests that more moderate price levels are needed for organizations to viably serve the needs of low-income consumers. However, price sensitivity is less understood in low-income contexts. To promote the success of social enterprises through fresh insight, we reexamine the extremely low-price BoP assumption by investigating product acceptance among low-income consumers using two experiments in Latin America. Results reveal that a belief in one's capabilities to make effective consumption decisions, consumer self-confidence, helps explain the acceptance of moderately-priced products. Discussion highlights directions for stimulating acceptance of socially beneficial products in low-income contexts.     

约束型政策对于生育性别选择行为的影响:基于TPB模型的解释

基于计划行为理论(Theory of Planned Behavior,TPB)模型,利用陕西省三个县区的调查数据,对约束型政策在生育性别选择行为决策当中的作用进行了分析。个人的儿子偏好态度、社会关系网络成员的儿子偏好态度仍然是生育性别选择行为的决定性影响因素,约束型政策对生育性别选择行为具有一定的影响,但十分有限。研究结论对于现阶段中国出生人口性别比的治理提供了一定的启示,指出包含查出两非、全程服务、利益导向和宣传倡导等在内的综合手段对治理出生人口性别比具有积极作用。     

“低碳旅游”视野下的湖南省旅游产品开发研究

旅游业是低碳产业,发展低碳旅游是旅游业可持续发展的内在要求,是湖南省旅游业发展的必然选择。构建符合低碳、＂两型＂要求的低碳旅游产品体系,充实旅游产品要素低碳内涵,近期重点培育自行车骑行体验之旅、生态漂流探险之旅、森林休闲度假之旅、地质科考探险之旅、温泉养生休闲之旅、乡村观光体验之旅、拓展训练之旅等7个低碳旅游精品,积极策划壶瓶山湖南屋脊生态漂流、张家界森林公园、红石林地质探险、灰汤温泉城、百里侗文化长廊、＂中国银都＂工业观光、坐龙峡探险、军规训练营地等8个低碳旅游重点开发项目。     

产品碳足迹及其国内外发展现状

气候变化已成为可持续发展的重要议题。低碳经济、低碳生活的号召下,产品生产及消费对环境的影响已渐渐引起人们的重视。产品碳足迹分析有助于企业真正了解产品对气候变化的影响,并由此采取可行的措施减少供应链中的碳排放。对碳足迹、产品碳足迹及产品碳足迹标识的相关概念进行介绍,分析国内、外有关产品碳足迹的发展现状和发展趋势。对社会普及碳足迹概念和引导更多中国企业实施产品碳足迹起到促进作用。     

完善质量管理体系 提高产品设计质量

通过对企业产品设计与开发过程控制现状的分析,找出影响产品设计和开发过程控制的关键因素,提出相应的改进建议,完善质量管理体系,提高产品设计质量,以实现生产一代、贮备一代、研发一代的产品更新结构。     

新古典生产函数的质疑与货币量值的生产函数

新古典理论以生产函数和效用函数为基础,建立了技术关系的稀缺资源有效配置理论,其核心是表明商品和要素稀缺性的相对价格.生产函数在微观尚可应用,但并不能用于解释总量经济和经济增长与波动问题.尤其是总供给完全取决于实物生产函数的投入产出关系,这与总需求分析所采用的货币支出是不协调的.货币量值的生产函数的推导表明,总供给只是企业的货币成本函数而不联系到技术上的投入产出关系,而所有的国民收入核算中的货币量值都只是表明人们经济关系的名义变量而与实物的技术关系或生产函数是完全无关的.     

Comprehensive assessment of patients with irritable bowel syndrome with constipation and chronic idiopathic constipation using deterministically linked administrative claims and patient-reported data: the Chronic Constipation and IBS-C Treatment and Outcomes Real-World Research Platform (CONTOR)

Abstract

Aims

To characterize a US population of patients with irritable bowel syndrome with constipation (IBS-C) or chronic idiopathic constipation (CIC) using CONTOR, a real-world longitudinal research platform that deterministically linked administrative claims data with patient-reported outcomes data among patients with these conditions.     

消费者对产品评价影响因素之研究——品牌形象与知觉风险所扮演的中介角色

消费者对产品之概念,经常因个人之人格特质、习惯、偏好及受环境的影响,产生极大的差异化,且随着产品不断创新,使消费者对产品属性逐渐产生信息不对称之情形,故在选购产品时无法有明确的标的做为参考之依据,因而往往受到外部线索或外在刺激之影响进行购买行为。以往研究外部线索的相关议题中,皆只谈到单一外部线索或两种外部线索对产品评价进行讨论,因此本研究将过去学者所提到之外部线索加以整合形成概念性架构,加以探讨外部线索对消费者购买行为之影响。本研究共发放350份问卷,有效回收问卷253份,利用结构方程模式(SEM)以验证性因素分析检验各构面之效度,检定结果各构面均具有足够的收敛效度与区别效度,并进一步验证整体模式配适度,验证结果显示整体模式配适标准达检定水平,表示本研究的理论模型可获得支持,且代言人可信度、享乐主义、促销活动、品牌形象等外部线索对产品评价皆有正向显著的影响,分析结果亦显示品牌形象对享乐主义与产品评价之间具有中介效果,及知觉风险对品牌形象与产品评价之间亦具有中介效果,更凸显了品牌形象与知觉风险所扮演的重要角色。另外,从本研究发现,消费者在搜寻外部线索时,品牌形象在消费者心中占了相当重要的地位,过去惯用的营销手法...     

产品缺陷责任与产品瑕疵责任比较研究

产品缺陷责任和产品瑕疵责任是产品质量责任中两个比较容易混淆的概念。我国法律并未对二者作出明确的区分,导致实践中产生很多问题。因此,明确产品缺陷责任和产品瑕疵责任的联系与区别,对恰当地处理因产品质量问题导致的侵害案件,从而更好的保护消费者的权益,促进社会的和谐、稳定与发展,都显得尤为重要。